The Fifth Estate R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcasting ci Feb8 WARNER BROS. TELEVISION DISTRIBUTIO A Warner Communications Company ZTT9£ lv 11=Nxdw S Ob T `'Cltì 7Z T WOOr r N ss- 16/AO1, 717I 7°EZ1 TI4£ dost People Only Know 'the So We'd LikeToShowIl 'Ib most people in the most ambitious and reveal- West, the Soviet Union is ing look into the very heart a mysterious giant. A and soul of Soviet life: geographic titan most S. f Portrait of the Soviet often portrayed as a Union. Capturing sights j threatening enemy. and scenes that Western And that a shame. Because the Soviet cameras have never been allowed to fili Union is a land of great beauty. A country Narrated by two-time Academy that's as rich in tradition as America. Yet Award nominee Roy Schelde., Portrait 4 times larger. takes you where few Americans have ev Now, for the first time in syndication, been. Exploring the fifteen separate Marner Program Services brings you the republics that form the Soviet Union. Union By One Red Square Mile. iThe Other 8,600 382. It's the most extensive series of of a people and nation that has been closed to its kind, offering a first -hand is for 40 years. Your viewers have already look at all walks of Soviet life... seen Red Square And now you can show them Talking to the people about the the rest of this fascinating nation. lives they live. Their loves and Ambitious. dreams. Their families. Their problems. Revealing Compre- PORTßpITOFTOE Their changing society. And their per- hensive and timely. spectives on America. PortraitâtheSovil Portrait is more than a mini -series. Union is seven hours ICs a rare opportunity to look beyond the of extraordinary Sovwr llios myths and mysteries and see the heart of television like none TURNER PROGRAM SERVICES ()I1kts in Atlanta. Whit. Lon Angeles and Chicago. Mother Russia. A better understanding ever before seen. Mine (104)827-2085 in Allana. The Leadership Continues. New Series Alfred Hitchcock Presents Children's Theatre Desperado: A Western Trilogy The Munsters Today Probe MCMV INTERNATIONAL Universal Studios California Broadcasting Feb 8 Following the media army on the stump in Iowa...page 47. No bonanza expected for 1988 spot TV...page 51. Broadcast station sale s reach new high...page 61. IOWA! From the scene, BROADCASTING chief TO THE HIGHEST BIDDER Spectrum auctioning is correspondent, Leonard Zeidenberg, reports on under serious consideration in Great Britain as part Fifth Estate's "zone" coverage of Iowa presidential of that country's government reforms of commercial caucuses. PAGE 47. radio. PAGE 99. PRIME TIME SILVER D ABC -TV's prime time coverage MURDER ON CABLE USA Network's purchase of of 1988 winter Olympics is expected to lift network popular prime time series, Murder, She Wrote, is to second place in prime time race. PAGE 50. largest programing outlay in cable network's history PAGE 102. NUMBERS GAME Advertisers not happy with "average" ratings of ABC's Super Bowl XXII. SMPTE '88 Twenty- second annual SMPTE meeting PAGES 51. focuses on television's future. PAGE 105. BACK TO SCHOOL IRTS Faculty /Industry seminar MATTER OF ETHICS D President Reagan is among examines trends in entertainment, news and sports speakers at National Religious Broadcasters' 45th programing. PAGE 52. annual meeting; NRB makes Ethics and Financial Integrity Commission permanent part of its ethics BIRDS GOTTA FLY With agreement to sell its four- code. PAGE 108. satellite Westar system to Hughes Aircraft Co., Western Union Corp. readies to leave satellite NO TIME White House rebukes three broadcast business. PAGE 53. networks after they decline to air President Reagan's prime time appeal for contra aid. PAGE 113. FOR THE RECORD D Broadcast station sales changed hands at record levels last year, reaching $7.5 SUPPLY SIDE D Barry Thurston's interest in television billion for broadcast stations sold and $6 billion for as teen -ager has led him to helm of syndication at cable systems. PAGE 61. Columbia Pictures Television. PAGE 135. INDEX TO DEPARTMENTS Business 115 Fates & Fortunes 131 Masthead 40 Programing 102 Cablecastings 104 Fifth Estater 135 The Media 108 Special Report 61 Changing Hands 109 For the Record 116 Monday Memo 42 Stock Index 101 Closed Circuit 7 In Brief 136 On Radio 98 Syndication Marketplace .. 103 Datebook 26 Journalism 113 Open Mike 40 Technology 105 Editorials 138 Where Things Stand 10 INDEX TO ADVERTISERS: American Chiropractic Assn. 93 Americom 60 0 Associated Press Broadcast Services 15 0 Barclays American/Business Credit, Inc. 115 o Blackburn & Co., Inc. 67, 108 0 Blair Entertainment 32 -33 o BMI 27 o Broadcast Investment Analysts 68 0 Chapman Associates 59, 116 Chicago, The University of 107 Classified Ads 121 -130 0 Columbia Pictures Television 19, 20 -21, 22 -23 Columbia University 24 o Communications Equity Associates 63, 64 -65 0 Communications Partners, Ltd. 69 0 R.C. Crisler & Co., Inc. 79 o Craig L.Culp 82 0 Federal Publications, Inc. 14 0 Firstmark Financial 113 0 Norman Fischer & Associates, Inc. 110 0 Milton O. Ford & Associates 86 Richard A. Foreman Associates 100 0 Four Star Entertainment, Inc. 56-57 o Michael Fox Auctioneers, Inc. 84 o Clifton Gardiner & Associates, Inc. 117 0 General Electric 10 0 GE American Communications 38 -39 Group W Productions 76-77 o Harris Corp. 74 -75 o Health NewsFeed Radio Reports 99 0 Ted Hepburn Co., The 72 o Kozacko-Horton Co. 89 0 H.B. LaRue 111 0 Leibowitz & Spencer 79 0 Logo Watches 105 Mahlman & Co., The 66 o R.A. Marshall & Co. 114 o MCATV 6, 11,28 -29, 36 -37 o MCATV In- ternational 4 Media Capital Inc. 80 0 Media General Broadcast Services, Inc. 133 0 Media Venture Partners 112 o MIP -TV 88 94 -95 Mitsubishi 46 0 MTM Television Distribution Group 16 -17 0 Multimedia Entertainment 34 -35 0 New Nbrld Television Group 44 -45 0 Orbis Communications 41, 43 0 Paramount Pictures Corp. 8-9. 70 -71 o Professional Cards 119 o Republic Pictures 25 0 Cecil L. Richards, Inc. 109 o Services Directory 118 o Barry Sherman & Associates, Inc. 90 0 SONY Broadcast Products 30 -31 0 Howard E. Stark 83 0 Gary Stevens & Co., Inc. 87 0 Sun Radio Network Corp. 98 o Szabo 88 0 D.L. Taftner /Ltd. 55 o Pat Thompson Co. 73 0 Tillinghast Reid & Co. 85 0 Turner Program Services Second Cover/3, 12.13 0 20th Century Fox Television Third Cover, gatefold o Ward-Beck Systems Fourth Cover 0 Warner Bros. Television Distribution Front Cover. 3roadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications. 1705 DeSales Street. N.W Washington, D.0 20036. Second -class postage paid at Washington. D.C.. ind additional offices. Single issue $2 except special issues $3 50 (50th Anniversary issue $10). Subscriptions, U.S. and possessions. one year $70. two years $135. three years $190. Canadian and aher international subscribers add $20 per year. U S. and possessions $235 yearly for special delivery. $100 for first-class. Subscriber's occupation required. Annually: BroadcastingOCablecasting (earbook $110 Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor, Mich. 48106 (35mm, full year $55). Microfiche of ? roadcasting is available from Bell Howell. Micro Photo Division. Old Mansfield Road, Nboster. Ohio 44691 ($371yr.). Postmaster please send address corrections to Broadcasting, 1705 DeSales it., N W Washington, D.C. 20036. Put it on. Watch it trice off. IRWOLI 80 hours of big, bold, beautiful high -tech adventure. Available Fall 1988. MCAT % C 1988 MCA7I.All rights reserved. C1osed CtCC,,-lt computer graphics apparently has did not rule out marketing novelties for box - Last chance attracted DOD and it's believed long -term office smashes. commitment from department might create Acceptance of invitation from National right environment for new medium to Association of Broadcasters to President flourish. Parlez vous FM Reagan to appear at NAB convention in Las Vegas this April has been U.S. and France are working on recommended to Reagan by Jim McKinney, arrangement permitting each to broadcast director of White House military office and On block in other's country on FM frequency Voice of former chief of FCC's Mass Media Bureau. America -Europe wants one of FM Bids are expected today, Monday, Feb. 8, As member of senior staff at White House, frequencies French government has for bankrupt Indianapolis independent, McKinney recommends functions for opened up in Paris and, under its wrn(rv), and, acccording to source close Reagan to attend. "We are in the last year of regulations, could make available to to auctioning process, potential buyers the term, and we are looking at different foreigners. U.S. set up unincorporated may include Act Ill, Dudley Taft, Emmis things to do that haven't been done in the association to apply, making clear its Broadcasting and one other group of past," McKinney said. "I've been there, and station would broadcast programs of VOA investors. Venture capital firm Warburg I know [NAB] is a marvelous forum for Europe, which now has no outlet in French the Pincus, which had originally won bid to buy President." capital. French rejected application, but station for mid -$60 millions but withdrew McKinney's recommendation is being simultaneously said they would consider offer after stock market collapse last considered by White House's long -range American proposal on basis of reciprocity October, may also be back in French scheduling committee.