SIXTY- SITH PEAR PRICE: 50 CENTS Bililiba DECEMBER 12, 1960 THE AMUSEMENT INDUSTRY'S LEADING NEWSWEEKLY pBC Decked U. S. MUSICIANS EMI Claims Fourth Air Waves HOPE FOR MORE CULTURAL TOURS Disk $$ With Yule Promos By MILDRED HALL Of World's WASHINGTON - Ameri- Radio Stations' Tinseled Fare Includes can music and its finest per- formers could be given far at Top Level 'Donkey Contests,' Santa Claus Sleuthing more of a world audience Sales through international Cul- each day to help listeners the By JUNE BUNDY given tural if the St. exchange program British -Based Global Organization identify the "secret" Nick (a new administration and the NEW YORK - Radio stations well -known personality - local in across the country have launched new head of the State De- Says Trade Good on Most Fronts 1 WHK's case). A complete Polaroid give blessing their usual yule -time promotions will partment their Camera outfit be awarded to to the project. month. avith a flock of fund -raising winner; while WHK By DON WEDGE newcomers have found the business the WINS swings of stunts. holiday contests and other will distribute more than $2.000 in The roundhouse difficult and unprofitable. We are appropriations committees at LONDON - EMI is now re- convinced that our catalogs and special gimmicks. prizes to its "Mystery Santa Claus" of the Roulette Records' new waxing tours of singers, orchestras sponsible for one -quarter our organization will keep its winner. In addition to the Santa world's production and sales of "Dominick the Donkey" by Lou WHK deejay Johnny and jazz groups - especially firmly established as the world's Claus contest, records, it was claimed here as a Monte is currently the focal point station the latter could be consid- largest record company. Holliday reports that the - result of a special research study of contests conducted by several to erably tamed in 1961 if the "EMI is now probably stronger will arrange for Santa Claus on a fully international basis. At disk jockeys. including Buddy visit White House is known to feel than in pay a special to homes where the same lime, warning was given ever the disk market, not Deane, s1'JZ- V. Baltimore; Bill the letters WHK have been incor- warmly toward Uncle Siam's only in Britain, but also in other A goodly that there may be a recession fol- program director of into musical emissaries. parts of the world. In a kftzer, porated holiday displays dec- lowing the current slackening of special Howie Leonard, percentage of both the long- study which we WEER.141,:1Llo; orating the outside of homes. the pace of economic expansion, have done in the Portttníi. Me,; Dick Smith, hairs and the cats have'been production and sales of records in WI..OB, The U. S. Marine Reserve is re- Fullbright. although this might lead to in- WORC, Worch >4.c Mass; Sherns for rooting for Senator all the countries of the world, we peating its successful "Toys patron saint of performing arts creased disk sales. Strickhouse, ICE, Providence, Tots" campaign again this year. have found that our share of total saga -.s, WCOPI Boston. on the Hill, to he the coun- Both claim and lorecast were r.- One of the first stations to tie up international demand is approxi- Schweitzer, who onbinatcd the Hy's neat Secretary of State. given by EMI Chairman Sir Joseph with the Marines' promotion is mately 25 per cent." idea. has been spinning Monte Although the so - called Lockwood when he addressed C0111- WALE, Springfield, Mass., which (For Sir Joseph's comments on disc 2(1 tithes a day. a d asking "President's International Pro- pony stockholders at the annual is asking its listeners to bring in the British scene see separate a new and December 8. listeners to send in the. on new or repairable used toys as do- gram" received general meeting here stories.) postcards. These citrates are pulled vigorous co- ordinator in the "All the indications are that nations. In return. ss'AC'E will give Following are from Sir out at random perry day, and the 1959 appointment of Robert the economic climate will get extracts out free records. Last year WACE Secretary Joseph's remarks on other coun- w uiners ree.:Ètve copies of the truck -loads Thayer as Assistant cloudier and more unsettled," he dialers donated three of State for Cultural Affairs. tries: NI,M°,r.platter. At the conclusion of of toys for the fund. said. "Almost everywhere the pace 1 the contest, a "grand winner" will in 1959, funds for the per- U. S. and Canada -Sales of Dick Drury. operations manager of economic expansion is slacken- receive 5100 worth of toys. which former- exchange project have ing in many parts the Capitol Records in the year had pf KQV. Pittsburgh, is inviting and. of Will be delivered by "Santa.' rid - stayed at the same level of world. give way soon to been handicapped by the work children in local orphanages to it may ing on a donkey named Dominick around $2.25 million per fis- of stoppage at Scranton, the corn - send in Christmas cards which they some measure recession." ',instead nl a reindeer. cal year. pom''s main factory. Turnover was have made themselves. The cards Might Up Demand Guess lire -Haws Out of a total of less than down slightly on the year and will be displayed in KQV's show- However. Sir Joseph added that were li uddy Deane 's contest calls for $49 million authorized over a profits substantially lower, case studio windows. The station this might lead to stimulated de- partly because of the stoppage, cr to guess how many donkey five -year period, from 1955 to is sending a transistor radio to the exchange mand for disks. "When, in order but also through continued pres- mice -haw sounds are used on the who best card. 1960, for the entire child submits the program. including funds for to contain inflationary pressures. sure on costs and competition on Monte record. Winners will be Decjays at KQV will also attend international trade fair partic- the demand for durable consumer manufacturers' margins. *wanted stuffed toy donkeys. Toy Christmas parties at local orphan- dorm donkeys Monte's autograph ipation, less than 514 million goods is deliberately pulled Australia -Sales of EMl's sub- (with ages and distribute records to the we of- attached) will also went for cultural presenta- by government restrictions. sidiary were 38 per cent higher, he presented as kids. pattern of spend- 'Prizes by the other deejays named tions. Dedicated workers in ten find that the largely accounted for by a 67 per Miami station WCKR is devoting ing above for the best letter the State Department, ANTA. changes. cent increase in TV receiver sales, written its December promotional funds to by listeners on the subject "Why the U. S. Information Agency, "The demand for other products. but disks were up, too, and in- two separate drives. both aimed at stretched creasingly profitable dite to effi- I would a and other agencies like records, rises." like donkey for Christ- sharing Christmas with needy this to cover a total of 170 During his review of the EMI ciencies in manufacture and in- families' children. "Shara- Christ- athletic The contests are paying off in musical. dramatic and group's diversified world -wide af- creased output. mas" is based on a selection Itvv ,,t sales on the disk. according to Rou- tours, entering cur; fairs, he noted the intensified com- New Zealand -EN11 retained ils .:i fam- countries. share of a reduced disk market. L letters publicity chief Bud Katie!. petition in the disk industry. i . 16_ 's Buffalo distributor ilies ii, 1( ,..;r,11.11 Germany -Disk market not so Carl Glazer. of on page 16)1 "As in the ' 30's " he said. "many Metro Distributing, has ordered (Continued good as in the previous year, close to 5.1)W a day since the "mainly because of heavy consumer contest started on WEBR said spending on TV sets." EMI in- LP sales by half, won back Katz-el. and Boston is also coming creased in with strong orders on record. classical sales lead and had large increase in singles sales through Other cities where contests are in THE WEEK German hits. progress show Similar sales activity. NEWS OF France Comparison difficult A "'Secret Santa" gimmick is - Hired by because of company reorganization WINS, New York, and but disk sales (HK, Cleveland. New clues are during the year, FTC Emends Inquiry Into Alleged nanced. was smashed last week in raids car- scented to be slightly up. N. Y. Arrest Disk Industry Price Fasoritism .. ried out in Brooklyn and Utica, (Way - Considerably increased 17 All were of persons followed. charged competition in disk business, with The Federal Trade Commission is broadening with attempted grand larceny, conspiracy and JNNEW to Air price several new companies adding to its inquiry into alleged discriminatory counterfeiting of trade -marks and business an already large number of releases practices in the disk industry. Investigation lt.n. c,. rag, 24 -Hour Cheer will center in at least six arras. Officials of of America pledge Society of Record Dealer; DEPARTMENT AND FEATURES \FN YORK -Again this year complete support. Paz, 2 ts'\ L ss' here will give its listeners SIGN PAINTING the costly Christmas present of 24 Billboard Survey Shows Opera.:. Al blow, Pop (- nr,.- hours of not -commercial yule pro- Arew, Auditorium Top LP's _A Dealer Discount Pattern . 15 MADE EASY! gramming from 8 p.m. December Newwener a6 Honor Roll of Dal .