RESEARCH REPORT ON CONSUMER BEHAVIOUR THE WE EK Journalism with a human touch Submitted To: - Submitted By: - Declaration The project report entitled is submitted to in partial fulfillment of “post graduate diploma in management”. The report is exclusively and comprehensively prepared and conceptualized by me. All the information and data given here in this project is as per my fullest knowledge collected during my studies and from the various websites. The report is an original work done by me and it has not formed the basis for the award of any other degree or diploma elsewhere. Place : LUCKNOW AJAY SINGH Date : ACKNOWLEDGEMENT The project report is a result of our rigorous and devoted effort and valuable guidance of Mr.sanjeev Sharma, Mr.Sandeep and it is the result of the traning in malayala manorama, it contains brief history of the organization and its mission / objectives. Malayala manorama is a well known name for its valuable services. The organization is maintaining the quality of the services throughout. I have done my project in malayala manorama, Lucknow. The focus of the project is overview of the various aspects of services basically in Consumer Buying behavior. This project as a summer traning is a partial fulfillment of two year MBA course. In this project we have strived to include all the details regarding the subject and made a sincere effort towards completion of the same. In this course of training we learned various pratical aspects about the Consumer Buying Behaviour and we knew about the major benefits provided by malayala manorama to their consumers & to the society. AJAY SINGH MBA IInd semester IPM, LUCKNOW SECTION : A INTRODUCTION OBJECTIVES PRIMARY OBJECTIVE 1. To study consumer behaviors on selecting a product of Malayala manorama. 2. Consumer feedback about THE WEEK magazine. SECONDARY OBJECTIVE 1. To identify buying triggers. 2.To identify consumer with the help of consumer interaction. 3.To promote the product. 4.To get feedback from consumer. RESEARCH DESIGN Quantitative research technique was used for the project. This was intentionally done because the units in which the factors were organized were in quantitative term. Exploratory research design was used for this project. The main purpose of this research is to interact with consumer and to know the satisfaction level by the product. The major emphasis in such studies is on discovering of ideas and insight methods used this kind of research design are :- SECTION: D FINDING AND ANALYSIS Q.1: Have you heard about THE WEEK magazine? 1. Yes 78% 2. No 22% Ques. 2:- Where did you first hear about of THE WEEK magazine? A Word of mouth 60% B Advertisement 10% C Company demonstration 20% D News papers 10% QUES.3:- Have you used this magazine ever before? 1 Yes 64% 2 No 26% Ques.4:- Do you like this magazine ? 1 Yes 56% 2 No 44% Ques.4:- If you ever used this magazine what did you like the most about THE WEEK magazine? 1 2 3 4 Company Overview: Malayala Manorama and Company Date 1888 of Establishment Revenue Not Available Market Cap Not Available Corporate Address K K Road, Kottayam, Kerala - 686001, India Branches Not Available Management Team George Jacob – Director Owner Malayala Manorama Group Headquarters Kottayam Website manoramaoline.com Overview A wholly owned family enterprise, Malayalam Manorama is an ISO 9001 company. It is India's largest circulated regional newspaper. It has nine units in Kerala and three units outside Kerala. It is the first newspaper for which offices are connected on a high speed Wide Area Network using the fibre optic cable network of the DOT. The product offering of Malayala Manorama & Company includes The Week, Bashaposhini, Karshakashree, Manorama Weekly, Manorama Annual, Vijayaveedhi , Vanitha, Vanitha Hindi, Kalikkudukka, Magic Pot, Balarama, Balarama Digest, Amar Chitra Katha, Thozhilveedhi, Knowledge Adventure CDROM, Hindi Year Book, English Year Book, Tamil Year Book, Malayalam Year Book, Bengali Year Book and Malayala Manorama Newspaper. The company publishes in five different languages. Malayalam Manorama (Malayalam: ) is a popular Malayalam daily with a very strong readership in Kerala, India. The Manorama group, which manages the newspaper, also runs the Manorama Yearbook, largest circulated yearbook in the region. Malayalam Manorama, which first appeared on 14 March 1890, as a weekly, currently has a readership of over 16 million, with a circulation base of over 18[lakh]] copies. Malayalam Manorama is very popular among Christians and the supporters of the Indian National Congress party in Kerala. Manorama is acclaimed of its highly attractive page layouts. The Malayalam word "manorama" roughly translates to "entertainer". The Week (India), an Indian weekly is also brought out by the Manorama Group. Manorama Yearbook is yet another popular yearly publication by the Kottayam-based Manorama group. • History Of MALAYALA MANORAMA COMPANY LIMITED A joint stock publishing company, destined to acquire the status of the first joint stock publishing company of Republic of India, was incorporated by in 1888 by Kandathil Varghese Mappillai at, then a small town in the Kingdom of currently, a part of Kerala state, India. The first issue of Malayalam Manorama was published on 22 March 1890 from the press owned by Malankara Metropoltan H.G. Joseph Mar Dionysius of the Orthodox Church. The name Malayalam Manorama was chosen by the poet, Raghavan Nambiar, Villuvarvattathu from Tiruvalla. Kerala Varma granted the symbol which is a part of the Travancore kingdom symbol. In a period of two years, from the date of incorporation until the publication commenced, the company witnessed several challenges. It also publishes an information oriented monthly called Tell Me Why. Editions • Kottayam • Thiruvananthapuram • Kozhikode • Kochi • Thrissur • Kannur • Kollam • Palakkad • Malappuram • Pathanamthitta • Bangalore • Mangalore • Chennai • Mumbai • Delhi • Dubai • Bahrain The newspaper is criticised for its number of advertisement space. The newspaper is known for giving more importance to advertisements and less importance to news.The manorama group are also open promoters of capitalist policies and shows strong opposition to socialism. Timeline • 1888 Malayalam Manorama founded • 1890 First issue of Malayalam Manorama was published on 14 March • 1892 Publication of Bhashaposhini commenced • 1901 Malayalam Manorama becomes bi-weekly • 1904 Kandathil Varghese Mappillai, the key figure passes away on 6 July • 1915 Malayalam Manorama commences publication of daily World War I supplements • 1918 Malayalam Manorama becomes triweekly on 2 July • 1928 Malayalam Manorama becomes a daily from 2 July • 1929 On 29 May, Akhila Kerala Balajana Sakhyam formed • 1930 Malayalam Manorama‟s first Annual Number appears • 1937 Commencement of Malayalam Manorama Weekly from 8 August • 1938 Travancore state proscribes Malayalam Manorama on 10 September • An issue appears on 14 September from the state of Cochin- from the Kunnamkulam press of the Orthodox church. • 1939 K. C. Mammen Mappillai was convicted and imprisoned on trumpeted charges of corruption and fraud • 1941 Mammen Mappilla released after being absolved of all false cases • 1947 From 29 November, Malayala Manorama re-commences regular publication • 1950 Installation of the first rotary press • 2007 Becomes the only regional language daily in India to cross 15 lakh copies. Journalists Prominent journalists who have worked with the Manorama daily or other Manorama publications include Vaikkom Chandrasekharan Nair, E. V. Krishna Pillai, E.V. Sreedharan, T. V. R. Shenoy, K. Gopalakrishnan, Babu Chengannoor, K. R. Chummar, Moorkoth Kunjappa, K. M.Tharakan, T. K. G. Nair, K. G Nedungadi, VKB (V. K. Bhargavan Nair) Others include Thomas Jacob and Joy Sasthampadickal who are currently working. MAJOR PRODUCTS OF MALAYALA MANORAMA MALAYALA MANORAMA DAILY Largest circulated and read regional language newspaper daily in India. • Circulation: 1.54 million(ABC Jan-jun 2007) • Readership: 8.837 million (IRS 2007 Round 1) • Cover price: Rs.3.50 (Sunday: Rs 4.00) • Periodicity: daily • Language: Malayalam MALAYALA MANORAMA WEEKLY Largest circulated weekly newspaper in India. • Circulation: 6.17 lakhs (ABC Jan-jun 2007 ) • Readership:22.94 lakhs (IRS 2007 Round 1) • Cover price: Rs. 4.00 • Periodicity: weekly • Language: Malayalam VANITHA : MALAYALAM Largest read and circulated Women‟s magazine in India. • Circulation: 4.79 lakhs(ABC Jan-Jun 2007) • Readership: 30.67 lakhs(IRS 2007 Round 1) • Cover Price: Rs. 14 • Periodicity: fortnightly • Language: Malayalam BALRAMA: Largest read and circulated children‟s weekly in India. • Circulation: 2.74 lakhs(ABC Jan-Jun 2007) • Readership: 21.24 lakhs (IRS 2007 Round 1) • Cover price : Rs. 8 • Periodicity: weekly • Language: Malayalam VANITHA – HINDI One of the major women‟s magazine in India. • Circulation:1.74 lakhs(ABC July- Dec 2007) • Readership:7.90 lakhs (IRS 2007 Round 2) • Cover price: Rs. 20 • Periodicity: monthly • Language : Hindi Magic Pot Largest selling magazine for nursery school children in India. • Circulation: not available(ABC Jan-June 2007) • Readership: 0.92 lakhs (IRS 2007 Round 1) • Cover price: Rs. 12 • Periodicity: Fortnightly • Language: English MANORAMA YEARBOOK: English Largest circulated yearbook in India. • Circulation: 2.44 lakhs (ABC Jan- Dec 2006) • Readership: Not available in IRS/NRS • Cover price: Rs. 130/- • Periodicity: annual • Language: English AMONGST OTHER PRODUCTS ARE THE • THE WEEK MAGAZINE • THE MAN TELL ME