RADIO MIRROR )CT. ! EDDIE FISHER Marion Marlowe ,'*SSS< % '.. - i] Susan Douglas Bud Collyer BEAT THE CLOCK'S Donald Buka *$ EXCITING BIG CONTEST 25< ! ^our Lilt home permanent will look , feel and stay like the loveliest naturally curly hair O nly ONE excites such admiration, m Only Lilt is nationally recognized as the wave that looks, feels and stays like the loveliest naturally curly hair. Looks naturally curly to all the world. Feels naturally curly to your touch. Lilt stays like naturally curly hair month after month— the longest- lasting wave possible today! m New beauty is yours tomorrow, if you light up your life with a Lilt. 5150 Choose the Lilt especially made your type hair! pins tax Procter £ Gambles for of new patfy ^^"™ w^^^ *^^^^ Home I*<M*ii i<niiMk{ * fluMWfl for bard-to-wave hair for normal hair for easy-to-wave hair for children's hi — —! Garry Moore invites you to try All-New Ipana ... on this special Ipana -Tek bargain offer t0^ 'ftWflfIPJ\m% 476 Jfcfe^Toorfl brush 59^ STAR OF "THE GARRY MOORE SHOW-CBS-TV NETWORK, MON. THROUGH FRI. New flavor! New cleaning ! New anti-decay WD-9 "new ipana is new all the way through," and breath troubles usually start. says Garry All new Ipanap^i and Ipana A/r^^s Moore. "I like it better than • Destroys most decay and bad-breath ever— and I'm sure you will, too." bacteria with WD-9. Just follow package i.Man, • Here's why Garry is so sure: now on sale^fSuSsM^Et contain directions. • Wonderful new minty flavor—the 2 to 1 Why not try new Ipana now? Save 37^ on choice of men, women and children who anti-enzyme WD-9 mkh MmimryisooU) the finest tooth paste and finest tooth brush tested it. you can buy. Look for the special com- PRODUCTS OF BRISTOL-MYERS • Twice the cleansing foam deep-cleans bination at your store. Supply limited between your teeth, right where tooth so hurry. NEW! RADIO OCTOBER, 1954 TVMIRROR VOL. 42, NO. 5 MOORS Regular Edition Ann Higginbotham, Editor Ann Mosher, Executive Editor Jack Zasorin, Art Director DEODORANT Teresa Buxton, Managing Editor Frances Maly, Associate Art Director Ellen Taussig, Associate Editor Joan Clarke, Art Assistant DISCOVERY Claire Safran, Editorial Assistant Betty Mills, West Coast Editor SAFELY STOPS ODOR 24HOURS A DAY! people on the air What's New from Coast to Coast by Jill Warren 4 New Mum with M-3 Here's Why / Love Lucy! (Lucille Ball) _ by Vivian "Ethel Mertz" Vance 29 won't irritate normal skin What Every Linkletter Should Know by Jack Linkletter 32 or damage fabrics Leila Martin's Golden Windows by Harold Keene 34 Beat The Clock's Exciting Big Contest (win a Sylvania Chairside Theater TV set ! ) 36 Small Town Guy (Eddie Mayehoff) by Bud Goode 38 He Thinks with His Heart (Galen Drake) by Helen Bolstad 58 A .Date with Eddie Fisher by Philip Chapman 60 Dynamic Young Dad (Casey Allen) by Eleanor Pollock 62 Name That Tune (Vicki Mills) by Ed Meyerson 64 Loving Is Living by Pinky Lee 66 Delightfully in Love (Bambi Linn and Rod Alexander) by Gladys Hall 68 features in full color Susan Has a Boy (Susan Douglas and Jan Rubes)... .by Lilla Anderson 40 Straight Talk to Teenagers by Martin Block 42 A Very Romantic Fellow (Donald Buka) by Frances Kish 44 Dream Princess (Marion Marlowe) by Martin Cohen 48 Jack Barry—Kids Are Like That by June L. Aulick 50 Search For Tomorrow (picture story from the popular daytime drama) 52 Proved in underarm comparison tests made station by a doctor. Deodorant without M-3, tested your local under one arm, stopped perspiration odor Girl About Town (WXEL) 8 only a few hours. New Mum with M-3, Goodwill Farmer ( WJR) 12 tested under other arm, stopped odor a Friendliest in 16 full 24 hours. Man Town (WBBM-TV) Everybody's Aunt Fran (WBNS-TV) 20 1 *Exclusive deodorant based originally on doc- tor's discovery, now contains long-lasting M-3 ( Hexachlorophene) your special services 2. Stops odor all day long because invisible Information Booth 10 M-3 clings to your skin— keeps on destroying Steve Allen's Turntable 18 odor bacteria a full 24 hours. Daytime Diary 22 3. Non-irritating to normal skin. Use it daily. New Designs for Living (needlecraft and transfer patterns) 26 Only leading deodorant containing no strong Inside Radio (program listings) 78 astringents— will not block pores. chemical New Patterns for You (smart wardrobe suggestions) 102 4. Won't rot or discolor fabrics— certified by American Institute of Laundering. Cover portrait of Bud Collyer by Jay Seymour 5. Delicate new fragrance. Creamier texture — new Mum won't dry out in the jar. 6. Gentle, safe, dependable— idea? for sanitary • napkins, too. Get new Mum today. buy your November copy early on sale October 7 PUBLISHED MONTHLY by Macfadden Publications, Inc., New but publisher cannot be responsible for loss or damage. It York, N. Y. is advisable to keep a duplicate copy for your records. Only '® EXECUTIVE, ADVERTISING EDITORIAL OFFICES at those manuscripts accompanied by stamped, self -addressed AND be NEW 205 East 42nd Street, New York, N. Y. Editorial Branch return envelopes or with sufficient return postage will MUM returned. South Beverly Drive, Beverly Hills, Calif., and Offices: 321 through Macfadden Publications 221 North La Salle Street, Chicago, 111. Harold A. Wise, FOREIGN editions handled 42nd Street, New York 17, cream deodorant Chairman of the Board; Irving S. Manheimer, President; International Corp., 205 East Lee Andrews, Vice President; Meyer Dworkin, Secretary N. Y. Irving S. Manheimer, President; Douglas Lockhart, Vice President. and Treasurer. Advertising offices also in Chicago and San the Francisco. RE-ENTERED as Second Class Matter, June 28, 1954, at with long- Post Office at New York, N. Y., under the Act of March 3. M SUBSCRIPTION RATES: $3.00 one year, U. S. and Posses- 1879. Authorized as Second Class mail, P.O. Dept., Ottawa. sions and Canada. $5.00 per year for all other countries. Ont., Canada. Copyright 1954 by Macfadden Publications, Inc. CHANGE OF ADDRESS: 6 weeks' notice essential. When pos- All rights reserved under International Copyright Convention. lasting M-3 B sible, please furnish stencil-impression address from a re- All rights reserved under Pan-American Copyright Conven- cent issue. Address changes can be made only if you send us tion. Todos derechos reservados segun La Convencion Pan- (hexachlorophene) your old, as well as your new address. Write to TV Radio Americana de Propiedad Literaria y Artistica. Title trademark Mirror, 205 East 42nd Street, New York 17, N. Y. registered in U. S. Patent Office. Printed in U. S. A. by Ait A PRODUCT OF BRISTOL-MYERS MANUSCRIPTS: All manuscripts will be carefully considered, Color Printing Co. Member of The TRUE STORY Women's Group ^eJkfh M<f>eati... /^9//f/ But she wouldn't have been if she Antiseptic instantly kills bacteria ... by septic protection against bad breath. hadn't corrected that insidious trouble* millions stops bad breath instantly, — Listerine Clinically Proved that came and usually for hours on end. between them. Four Times Better Than Tooth Paste Don't let *halitosis (bad breath) put No Tooth Paste Kills Odor Germs Is it any wonder Listerine Antiseptic you in a bad light, and don't trust to in recent clinical tests averaged at least Like This... Instantly makeshifts to correct it. Trust it to four times more effective in stopping Listerine Antiseptic, the extra-careful You see, far and away the most com- bad breath odots than the chlorophyll precaution against offending. Use it mon cause of offensive breath is the products or tooth pastes it was tested night and morning, and always before bacterial fermentation of proteins which against? With proof like this, it's easy any date. are always present in the to see why Listerine belongs Lasting Effect mouth. And research shows in your home. Every morn- that your breath stays sweeter ing . every night . You see, Listerine instantly stops bad longer, depending upon the de- before every date, make it a breath, and keeps it stopped usually for gree to which you reduce germs habit to always gargle Lis- hours on end . four times better than in the mouth. terine, the most widely used tooth paste. It's the extra-careful pre- antiseptic in the world. paste, course, caution against offending that count- No tooth of is antiseptic. Chlorophyll less fastidious people rely on. does not kill germs but Lis- Every week on television — Listerine Antiseptic does for you terine kills bacteria mil- by "THE ADVENTURES OF OZZIE & HARRIET" what no tooth paste does. Listerine lions, gives you lasting anti- LISTERINE ANTISEPTIC STOPS BAD BREATH 4 times better than any tooth paste What's New From Coast to Coast He married Joan's daughter: Lt. Alan Grossman and his bride, Beverly Wills, get Mother-in-law Davis' best wishes. Vaughn Monroe has been spending most of his time at home in Massachusetts, but he may soon start a TV show. By JILL WARREN One of the most popular quiz shows of all time, Stop The Music, is back with us, both as a radio show and a television show. The TV version is seen Tuesday nights over ABC-TV, as an hour show, with your old friend Bert Parks in his familiar role as emcee. On radio, the program is carried by CBS. It's virtually the same format, with orchestra, singers, popular songs, but with a couple of new merchandising gimmicks thrown in with the prizes, which will include cash, bonds, a mink coat and a car.