REPORTS After their performance, the actor Miguel Angel Muñoz and the dancer Fauve Hautot are interviewed in a video that will be posted on the social networks. The stage is larger than in 2013 and also backlit so that 3D effects can be projected. 2424 Le MINORANGE Minorange No. N° 7284 Dancing with THE TWEETS SOCIAL NETWORKS. In its Ä fth season, Danse avec les Stars is swinging to a digital beat, pirouetting from television to the Internet, bopping between MYTF1, Twitter, Facebook and Vine (among others), and waltzing to “Like” after “Like” after “Like”! en p.m. on Saturday, “Great dancing! Especially the October 18, 2014. required one! #DALS”. These Decked out in sequins tweets were even shown on and lace, Tonya the air during the show, much TKinzinger performs a Charleston to the delight of their authors. back to back with the professional Indeed, since season three, dancer Maxime Dereymez when the program really before an electrifi ed audience. embraced digital, the best Their perfect synchronization, comments posted on social their cabaret quickstep, and networks have been broadcast the deeply arching back of the on TF1. The social media team actress from the TV series Saint (including three people from Tropez take them to the top of Twitter) chooses two tweets per the ranking on this fourth evening contestant so that no one gets of Danse avec les Stars. The jealous. “Sometimes people spirited performance sparks are so pleased when they see excitement among the 5.1 million their message on TV that they fans watching on TV and stokes snap a photo of it and add a frenzy on the Web. “Wow,” it to their Facebook profi le!” comments @VnusBleue. “What marvels Yoann Robert-Paris, energy! Really daring! Tonya: head of Social Media at e-TF1. queen of the Roaring Twenties! “Twitter and Facebook are #DALS.” Adds @_camille974: complementary. With Twitter, Le Minorange N° 83 25 REPORTS “The social media are an echo chamber for viewers can make comments also decide which sequences they the program. There is a during the broadcast, while with will see during the replay of the continual dialogue between Facebook, the show stays alive show. “The audience has a big role the audience and the show” during the week through the in the program,” notes Cyril Garnier, enthusiasm of its fans.” Like the director of MYTF1. “Viewers can Mathieu Vergne, director of Entertainment programming at TF1 ten or so members of the Social express themselves by voting, Media team, Yoann watches the but they can also say what they show from the digital control think on the MYTF1 website and room overlooking the stage. the social networks. The program “Online viewers invent all kinds can be seen on all screens. This then tallied, and the results are of hashtags1 for the program, evening, we are asking Web users shown on the air. The audience and things like #Corneilleontaime to switch the couples2 for next stars all like to see these rankings [#Corneilleweloveyou],” he Saturday. They have twelve hours in the course of the program. explains. “A few years ago, we to make their choices, and they can Back to the live action. The singer didn’t have the right to mention do it only on MYTF1.” They cast Joyce Jonathan is eliminated. Twitter or Facebook,” recalls their votes using Connect, TF1’s She joins Jérôme Cridlig for an Jean-Louis Blot, director of BBC second-screen app. The votes are on-camera interview that will be Worldwide Productions France, shown on MYTF1, one of fi fty that which coproduces the program appear there each week. Another Members of the Social Media team in the digital with TF1 Production. “Now control room overlooking the stage. innovation is the Multicam, which there are innovations in terms of allows people watching on MYTF1 social networks with each new to select their favorite camera season.” For example, this time angle from three proposed. Vine360 is present on stage. #WhatasupertimeonTF1 After the couples perform, a Marie-Sophie Lalo six-second, 360° video of them is fi lmed, which they immediately post to their account. Another innovation is #DanseAvecTaStar (DanceWithYourStar) which lets 1/ The “clickable” keyword that allows Twitter subscribers dance in users to follow a conversation on a specifi c subject on social networks. the arms of a celebrity during a 2/ The celebrities and professional dancers training session via an immersive are paired differently. video. The audience at the From television to the Web controls 60% of the people watching on television are simultaneously At the end of the show, TF1 interacting through through their mobile phone or tablet Production’s Guillaume Stanczyk, the host and producer of the An average of 5.3 million prime-time On Twitter: second part of the evening, keeps viewers (those watching in the first part #DALS, #DALSRepet (rehearsal), the live programming going with of the evening) on average, including 41% #DALSSelfie, #DALSCoulisses (backstage), La Suite, a segment that taps the of the 15-to-24-year-old age group. DALSTonight and #MattPokora (one of creativity fl ourishing on the social the judges) are regularly among the On MYTF1: 34 million videos viewed networks. During this show, a fan trending topics (ten a day) on Twitter. On tf1.fr/danse-avec-les-stars/ November 29, #DalsFinale was the most posts a question or challenge on popular topic in the world on Twitter for a social network with the hashtag 3.2 million interactions during the season 30 minutes.twitter.com/DALS_TF1 #DemandeATaStar (AskYourStar) @ on the social networks and a celebrity responds. On On Snapchat: this particular evening, the actor On Facebook: 720,000 fans snapchat.com/DALS_TF1 facebook.com/danse.avec.les.stars Rayane Bensetti has to say whether Chris Marques, one of the judges, On Vine: On Instagram: vine.co/u/995415582965198848 makes him think of a math teacher! instagram.com/dals_tf1 With #DALSReplay, Twitterers can 26 Le Minorange No. 84 The contestant Rayane Bensetti and the dancer Fauve Hautot. Below: the judge Chris Marques sends a tweet. 27 MINORANGE N° 72.