WEEK 21 / MAY 18TH, 2015 STAY IN THE LOOP THE WEEK THAT WAS / #LIFEATUID APD1 BA3 TD1 Project 2: Strategic Design Degree Project Storytelling in Design APD2 IDI KITCHEN CLEANING TD2 WORKSHOP CLEANING Degree Project Design Communication Degree Project BA1 IxD1 Design Process 1 Project 2: Service Design BA2 IxD2 Design Project 2 Degree Project @deedeecarlson Komatsu 2: Getting out of @lunegard #nocomputer #handmachined the Garage. Spring 2015. #lifeatuid #komatsu DIY shoe protection #aluminium #lifeatuid #degree2015 #lathed Tara’s 90% seminar @StofKu Tara defending elegantly, Peter Gall Krogh performing OPPORTUNITIES excellently as opponent #lifeatuid #umu TEST & DEVELOP UMINOVA EXPRESSION / SUMMER 2015 ARE YOU A STUDENT AT UMEÅ UNIVERSITY AND HAVE AN IDEA? WOULD YOU LIKE TO TEST AND DEVELOP IT? Lene’s birthday bbq party During 2-3 weeks we will offer: - Advise / guidance - Working space in a creative environment - A possibility to create a prototypes/ visualisation The competition is geared towards all faculties and is open for theses projects presented at Swedish university colleges and universities during the academic year 2014–2015. Entries must be at bachelor or master level. - Network The thesis must have received the degree VG (if given). – a thesis competition on innovation We need your thesis no later than June 26, 2015. - Financial support for activities in order to push the idea further The ability to think in new ways, and to transform ideas into something useful for the society, is central to THESISsustainable growth. Therefore, VINNOVACOMPETITION and ESBRI started Nytt&Nyttigt – a thesis competition on the theme of - Salary ( SEK 190/h based on 40 hours working week) innovation, commercialization and utilization. The authors of the three best theses will receive travel grants à ON30.000, THE 20.000 and 15.000THEME SEK! OF INNOVATION, COMMERCIALIZATIONFor more info and entry: www.innovationsuppsats.se AND UTILIZATION Welcome with your registration to “Test & Develop”. You can do an individual or group application. The authors of the three best theses will receive travel grants 30.000, 20.000 and 15.000 SEK! HTTP://WWW.UMINOVAEXPRESSION.SE/TEST-DEVELOP/?LANG=EN DEADLINE: JUNE 26 @switchandlever Just ordered €136 worth of Filming stop motion 3D prints for degree exhibition. #lifeatuid @wembers perfection. #lifeatUID HTTP://WWW.INNOVATIONSUPPSATS.SE/ CREDITS instagram with UID #LIFEATUID follow us @WOZZOP Thanks for your contributions. Editor: Justyna Fryczak or tweet with #LIFEATUID Future articles & photos can be sent to Graphic Designer: Justyna Fryczak [email protected] by Friday evenings. Contributions: Maria Göransdotter, Johan Grönskog, Kimberley Beauprez, visit our page FACEBOOK.COM/UID WE LOVE HEARING FROM YOU! Lene Rydningen vimeo.com/uid ©2015 UID vimeo.com/ixdumea vimeo.com/groups/apdumea IDI making movies for the forestry project Ezgi serving Wednesday Waffles ARTICLES DESIGN MCKINSEY & COMPANY ACQUIRES LUNAR, ONE OF SILICON VALLEY’S OLDEST DESIGN FIRMS ENTERTAINMENT THE AWARD-WINNING DESIGN CONSULTANCY IS THE LATEST INDEPENDENT AGENCY TO JUMP INTO THE CORPORATE MAW. HOW “KUNG FURY” WENT FROM A CAREER HAIL MARY TO KICKSTARTER HIT, CANNES ENTRY, Lunar, a design firm that has spent 30 years creating everything from game agencies have started bringing design tal- AND HOLLYWOOD FEATURE controllers to genetic sequencers to ice cream scoops, has been acquired by ent in-house, which means fewer projects McKinsey & Company, the mammoth business consultancy that did $8 billion in for those agencies. Smart Design, one of A thesis competition David Sand- revenue in 2014. It’s McKinsey’s first acquisition of a design firm. Lunar’s peers, closed its San Francisco berg’s Kung Fury trailer raised office recently due to lack of work. “Run- $630,000 on Kickstarter, and he’s “They’re hoping to bring design forward McKinsey approached Lunar, a mid-sized ning a medium-sized design firm isn’t for now competing at Cannes and devel- to strategy, because it’s such an essen- firm with 75 people, in 2013. Over the the weak of heart. It’s an ongoing chal- oping a feature. Here, he talks about tial tool to create competitive advantage course of the following year, the two lenge,” Edson says. “From the business how smart use of social platforms, Unlike other Kickstarter success stories these days,” says Lunar president John companies discussed what a partner- angle, we think a lot about where the next his Grandma, and David Hasselhoff like Zach Braff and YouTube star Freddie Edson. ship might look like, while testing their project is going to come from.” McKinsey helped him realize his dream. Wong, Sandberg was a complete unknown compatibility through a few test projects. will give Lunar stability and client leads—in when he posted the Kung Fury trailer— The acquisition comes at a time of major Ultimately, they decided on an acquisition essence, a way to grow the Lunar brand— Two years ago, David Sandberg had to sell his pseudonym was Laser Unicorns. change for both independent design agen- for an undisclosed sum, and an arrange- and Lunar, in turn, will give McKinsey his couch and TV to afford food and rent. But his playfully ironic style (he prefers cies and large corporations. Traditional, ment where Lunar’s four offices in San more in-house design expertise. Now, he’s getting ready to head to Cannes, the word “cheesy”) struck a chord, and spreadsheet-driven business services Francisco, Chicago, Munich, and Hong where on May 21 his 30-minute short film within 24 hours he’d raised $200,000. A are increasingly investing in design. Last Kong will continue to operate as usual and The question, of course, becomes Kung Fury will screen in the film festival’s month later, that number jumped to over “When you watch the trailer, you see a year, IBM budgeted $100 million to hire serve existing clients. The main difference whether or not Lunar can retain its crea- Directors’ Fortnight section. A week later, $600,000. movie in it. It’s that legit,” says Faber. “It designers and build out its design fluency, now is that Lunar will take on McKinsey tive freedom working under a big organi- on May 28, the film will premiere on plat- was smart. Rather than doing a scene or all to be able to offer design services as client projects, and also sit in on McKin- zation. “Maintaining that heritage is an To date, the Kung Fury trailer has been forms like YouTube and Reddit. Meanwhile, a character, he said, ‘If I were to do a full part of its business consultation. At the sey’s consultation practices—even helping important part of keeping the culture of viewed nearly 10 million times. a feature version of Kung Fury is in the movie, this is what it would feel like.’” same time, independent design agencies clients build out their own internal design the firm intact,” McKinsey partner Derrick works with Hollywood producers David are being snapped up left and right by practices. Kiker says, “and we don’t see any reason Katzenberg and Seth Grahame-Smith— Sandberg’s logline didn’t hurt. companies that recognize the business it needs to change.” not to mention a Kung Fury clothing line, value of design. Recently, the Chinese In return, Lunar gets access to what graphic novel series and merchandise. “The idea is insane,” says Faber. “A cop communication group BlueFocus acquired Edson calls “a nice potential pipeline” of Oh, and David Hasselhoff recently made from the ‘80s who goes back in time to Yves Béhar’s Fuseproject, and the banking traditional design consultation work. Lu- READ ARTICLE ONLINE: a Kung Fury music video that has been kill Hitler. You could see Quentin Tarantino giant Capital One bought Adaptive Path. nar has enjoyed a steady stream of work HTTP://GOO.GL/GPWHNO viewed over 8 million times. doing it—like Inglorious Basterds. Or As more businesses understand the role over the years and won prominent ac- It’s no secret that the Internet and social Robert Rodriguez.” design can play shaping their strategy, colades—in 2014, it received the National Sandberg, who’s 29 and lives in Stock- apps have become discovery vehicles acquisitions, such as McKinsey’s of Lunar, Design Award for product design—but WIth Kung Fury shot and ready for Mark Wilson holm, Sweden, admits that it’s all “very for up-and-coming artists, whether via will only become more common. the business of independent design has release, Sandberg wanted to inject new Started Philanthroper.com, a simple surreal.” Sandberg’s story is the classic YouTube or Vimeo or Vine. But with such shifted. Many large companies that once way to give back every day. energy into the project and raise aware- aspiring-filmmaker-to-”It”-filmmaker a plethora of digital platforms and a patronized, or would patronize, design ness. He decided to make a music video to fairy tale, updated for the digital age. He dizzying amount of content, the question promote the film. wasn’t discovered in film school or on becomes: how does talent stand out from a commercial shoot, but on Kickstarter, the crowd and make an impression? With another viral video under his where, in late 2013 he posted a trailer for belt, now Sandberg is just waiting until Kung Fury. The teaser was an over-the- According to Simon Faber, the WME agent Cannes—and taking care of the rest of his top homage to ‘80s action movies with an who signed Sandberg after he watched his Kickstarter supporters. absurd premise: a bandana-wearing hero trailer, the director’s brilliance was making (played by Sandberg) travels back in time such an elaborate—and original—teaser CONTINUE READING ONLINE: to kill Hitler. Along the way, he battles that basically served as an advertisement HTTP://GOO.GL/UOZXJN ripped Norse Gods, kitschy dinosaurs and for the film.