The completion of Healthy beauty with medicinal herbs Corporate Vision Health &Beauty “Beauty starting from health” Quality · Nature · Oriental · Humanism · Original · Care Based on the craftsmanship to offer excellent quality cosmetics after being founded in 1998, Doori Cosmetics has set human health as the standard for true beauty and continuously worked on protecting such beauty based on oriental medicine that integrates the health of nature with humans. We have ceaselessly conducted studied and worked on cosmetic product research while thinking about the health of customers and to provide reliable products, and based on this, we will develop into a global company that spreads eastern beauty to the world. Ceo Message Together Better tomorrow for all of us. Tomorrow will be happier with all together. We would like to thank everybody who gives DOORI affection, attention, and words of advice. We assume that DOORI has been able to achieve popularity thanks to the encouragement and interest of all customers and care of many partner firms as well despite the short brand history of DOORI COSMETICS’ DAENG GI MEO RI. We hereby would like to promise you all to become a company in the future which meets the grand satisfaction through quality products and thorough A/S services based on ‘win-win’ philosophy for everybody’s happiness and together with the motto of ‘Customer First Business’. Lee Boung Su C.E.O. & President DOORI COSMETICS CO., LTD. History Original 1998 ~ 2010 1998 May. • Established DOORI COSMETICS INC. 2008 Jan. • Patented Herbal Hair Restorer Compound (No.10-0802192-00-00 Nov. • Business permit for manufacture of cosmetics (Permit No.180) Mar. • Awarded the 1st Place among Best Brands by Cosmetics Newspaper (March 19, 2008) 1999 Dec. • Launched DAENG GI MEO RI Hair Tonic • Placed in the 1st in the market of 2007 • Launched Daenggi Meori New Gold Premium 2001 Apr. • Exported Ginseng Shampoo to Netherlands Apr. • Groundbreaking of Doori Cosmetics Logistics Center May • Business Permit for manufacture of Quasi-Drugs (No. 936) 2003 June. • Selected as “Power Brand” by Daily Sports Newspaper June. • Established Doori R&D Center July. • Certified ISO9001 • Certified INNO-BIZ Firm ( Technology Innovator) Nov. • Selected as “Hit Product”(DAENG GI MEO RI Hair Tonic) by Hankook Ilbo 2009 Feb. • Expansion and Reorganization of Doori Headquarters in Seoul Newspaper Mar. • Launched “Hanolim” for Beauty Salons 2004 Jan. • Incorporated into DOORI COSMETICS CO., LTD. • Started Hyundai Home Shopping Sales Dec. • Patents application in Europe, U.S., Japan, and Korea • Designated Top 1 % Value Brand of Korea and Rising Star 2005 Jan. • Invention patented (No.0469658) of 2009 by KMAC (Korea Management Association Consulting Feb. • Trademarks registration of DAENG GI MEO RI Shampoo, DAENG GI MEO RI • Designated Consumer Rating No.1 Herbal Shampoo by Korea Simbidium Essence, DAENG GI MEO RI Real Hair Clinic May. Consumer Agency Nov. • Exported DAENG GI MEO RI New Gold to Japan June. • Started Lotte Home Shopping Sales 2006 Oct. • Invention Patented (No.10-0638558) Oct. • Awarded “Grand Prize of Brand of the Year” by Consumer Forum Nov. • Exported Daenggi Meori Energizing Shampoo Gold to U.S. Nov. of Hankook Economic Newspaper • Certified Venture Business Dec. • “Awarded Trademark “GH” • Awarded “Hit Product” by Maeil Economic Newspaper 2007 May • Trademarks registration (Jinyoon, Aerin, Soyoonjin, Soyoon, Dajiun) 2010 Apr. • Participated in Cosmetics Exhibition, Cosmoprof Bologna, Italy Aug. • Launched Brand of Jasaengyeon of women’s basic skin care • Awarded Grand Prize among Korea Representative Brands in Oct • Transferred to a newly constructed Building of Doori Cosmetics Sep. Hair Loss Prevention Herbal Shampoo Dec • Patented Skin Cleansing Compound (No.10-07900808-00-00) Oct. Launched Daenggi Meori “Jingi” for Home Shopping Sales Nov. • Award Grand Prize of Korea Ethical Management • Won Grand Prize of Brand of the Year, in 2 consecutive years History Original 2011 ~ 2018 2011 Mar. • Participated in 2011 COSMOPROF WORLDWIDE BOLOGNA Jun • Held 1st Seocho-gu Employee Band Festival together with DAENG GI MEO RI Apr. • Launched Women’s Basic Cosmetics “Jasaengyeon” Sep Doori Cosmetics industry-academic cooperation joint research MOU signed • Awarded Grand Prize among Korea Representative Brands 2 years in a row 2014 Oct • ‘2013 Bran of the Year_ awarded 5 years in a row Jul • 13th anniversary of Doori’s Foundation • Cho Hea-Kyong appointed as CEO of Doori Cosmetics Aug • 2011 Korea Ethical Management Award (2 straight years) Apr •2014 Korea Brand Award_5 years in a row Sep •Participated in domestic COEX International Oriental Medicine Expo Sep • Brand of the Year Award (6 straight years) Oct 2011 Brand of the Year Award (3 straight years) Nov ‘DAENG GI MEO RI’ Watsons Best Selling Item of the Year award Nov • 2011 Korea Brand Award Minister of Knowledge Economy Award 2015 Apr • 2015 Korea Brand Award • Participated in Hong Kong 2011 Cosmo Pro Expo July • Alfredog product donation social contribution program with 2012 Apr • 2012 Korean brand award for 3 straight years the Korean Animal Welfare Association May • Homeplus 1+1 event _ achieved 1st in sales for shampoos • Participated in the Manila Beauty Expo Jun • DAENG GI MEO RI sponsored Children’s Grand Park adult band festival held Oct • Participated in the 2015 Geumsan Ginseng Festival Jul • Established Doori Cosmetics branch in China • Grand Prize at the 2015 Brand of the Year Awards Sep • 2012 Brand of the Year Award (4 straight years) • Participated in interCHARM 2015 at Moscow, Russia Nov ‘Participated in Hong Kong Cosmetics Expo ‘2012 Cosmo Pro Asia’’ Nov • Awarded at the 2015 Shanghai Asia Brand Awards Dec. Seowoon Middle School plant field trip for students and CEO gave special lecture • Participated in the Hong Kong Cosmoprof Expo • ‘Natural On Essential Hair Color’ dye product launched 2016 • Awarded Watsons HWB Awards (Look At Hair Loss) Jan. • Launched premium oriental herbal line Dlaesoo 2013 Feb • Haeunmo oriental herbal color cream’ dye product launched Apr. • Launched Vitalizing in Thai Home Shopping Mar • Participated in 2013 Tokyo International Cosmetic Expo in Tokyo May. • Won Korea’s top brand award for 7 straight years. Apr • 2013 Korea Brand Award (4 straight years) • 15 year anniversary of Doori Cosmetics • Launched damaged hair care line ‘Yellow Blossom’. • ‘DAENG GI MEO RI Sunhanbang Color Cream’ dye launched • Began OEM / ODM business 2017 July. • Participated in Las Vegas Expo (consulting worth 3 million dollars) May • Participated in 2013 International Cosmetics Expo •‘2013 Small & Medium Business Merit Award’ Minister of Trade, Industry and 2018 Aug. • Participated in Las Vegas Expo Energy Sep. • Won Brand of the Year Award for 9 consecutive years • Support to Seogyeong University Department of Beauty and Arts, and joint • Participated in Guangzhou Expo in China volunteer for welfare center Anniversary 20th Anniversary “Like the Heart-filling Feeling of 20 Years Ago” We have not rested for 20 years to share the excellence of oriental sciences and eastern beauty with the rest of the world! In light of its 20th anniversary in 2018, Doori Cosmetics is dreaming of a new jump in 2017. In order to become a total beauty company that provides healthy beauty to more customers, we will expand the business field to skin care and body care products, and expand OEM/ODM businesses using new technology and large factory facilities. We promise that we will work hard again today in order to become Korea’s top cosmetic company that shares eastern beauty with the world. - Expanded head office in Seoul - Cho Hea-kyong appointed st - Doori Cosmetics incorporated - Acquired GH mark as CEO - 21 anniversary of - Applied for patents in 4 countries - Selected as hit product - Supply to Watson / DAISO Doori Cosmetics - Began exports to Japan by Maeil Business News - Acquired CGMP / ISO22716 - Supply to Homeplus - Began home shopping broadcasts 2014 2019 2005 2009 1998 2008 2012 2016 -Founding of - Logics center ground-breaking - Established office in China - Launching in Thai home Doori Cosmetics ceremony - Korean brand awards shopping - Acquired patent for hair-growth - Received Minister of - Began OEM/ODM business formula using oriental herbs Knowledge Economy award - Received Shanghai Asia Brand - Acquired technology innovation - Supply to NH Hanaro Mart Awards small & medium company Laboratory Creative Science World-class R&D facilities and possesses creative research human resources * Cell research and effective analysis possible” such as DNA analysis using PCR / Protein analysis using antigen-antibody reactions / effect and safety analysis using cells / safety analysis using microorganisms (substance extractor, rotary evaporator, centrifugal separator, incubator-shaker, autoclave, ultra-low temperature freezer, fume hood, clean bench) * Possess 8 hair loss care-related patents / Possess 12 patents using domestic and foreign oriental herbs * Possess over 80 directly concocted oriental herbal ingredients / Possess quasi-pharmaceutical enclosure specifications for 20 oriental herbal ingredients Quasi-pharmaceutical Develop new product development Develop new type materials Hair, Body, Skin Hair loss care, Dyes, Effect evaluation, Substance development, For pets National projects Factory Global Factory Production facility/quality management system fitting global standards * 2014 Excellent cosmetic product manufacturing and quality management standard CGMP certification * 2014