DOCUMENT RESUME ED 104 426 IR 001 830 TITLE Public Broadcasting and Education; A Report to the Corporation for Public Broadcasting from the Advisory Council of National Organizations. INSTITUTION Corporation for Public Broadcasting, Washington, D.C. PUB DATE Mar 75 NOTE 116p. EDRS PRICE MF-$0.76 HC-$5.70 PLUS POSTAGE DESCRIPTORS Adult Education; Early Childhood Education; *Educational Needs; Educational Trends; Elementary Secondary Education; Guidelines; Higher Education; *Interinstitutional Cooperation; Policy Formation; Post Secondary Education; *Programing (Broadcast); *Public Television; Teacher Education; *Television IDENTIFIERS Advisory Council of National Organizations; Corporation for Public Broadcasting ABSTRACT In February 1974 the Corporation for Public Broadcasting (CPB) commissioned a study regarding the role of the Corporation in the relationship between public broadcasting and education. Four task forces were formed to consider the areas of early childhood education, elementary-secondary education and teacher education, post-secondary formal education, and adult education. The bulk of the report is concerned with a discussion of the recommendations, which are that the CPB should (1) intensify its efforts to bridge the chasm between broadcasting and education; (2) recognize and support the principle of cultural pluralism;(3) undertake activities to assist professional development of the educators and broadcasters engaged in educational broadcasting; (4) undertake promptly certain instructional progracLag activities; (5) assure attention to the strategies, materials and other services which are critical to effective use of educational programing; (6) actively develop the educational programing applications of related technologies;(7) assure an effective program of research, evaluation and demonstration; (8) facilitate the development of more flexible patterns of rights clearance;(9) encourage the development of the skills of aural/visual literacy and critical listening/viewing; (10) recognize and support effective activities for promotion and community outreach;(11) move at once to act upon these considerations. (Author/KKC) t to- -"-lv 0/3 4 F' 1 100z Q g IMO/ 9 Zit 1r 0 I3 4. I 1 I I l PUBLIC BROADCASTING AND EDUCATION U S OEPARTMENT OF HEALTH, EOUCATION a WELFARE NATIONAL INSTITUTE OF EOUCATION THIS D0,0AAF NIHAS BEEN REPRO DU, ED Ft A, IL Y AS RECEIVED FROM THE P1 u ,ON OR Otec.ANIZATION OR Ir.t. ..t Nr, F po,N Is Ot v,F O., OR OPINIONS ' WAIF D DO NO1 NEC F S,FrILY REPRE SENT OF F CIAL NATIONAL INSTITUTE OF E DiIr At ON POSITION OR POLICY Cr)0 50 A Report to The Corporation for Public Broadcasting a from w The Advisory Council of National Organizations H March 1975 3 advisory council of national organizations 888 16th street, northwest washington, d. c. 20006 March 19-5 The Corporation for Publ.c Broadcasting's Advisory Council of National Organizations tACNO) consists of 45 major voluntary, professional, religious, public interest and educat,onal organiza- tions in 'he United States. We represent a wide divergence of interests and points of view but we are united on at least one point - -'he importance of public broadcasting in America's future. In Fehrual,1974, the Corporation commissioned ACNO to conduct a stud and make recommendations on the role of the CPB in the relationship of public broadcasting and education.The following report represents 'he results of a Year-long study which involved more than to thousand persons throughout the United States. A till d,- .iption of the work of the four Task Forces can be foundin the Supplemental Section of 'his Report. rr intention was to make specifp. proposals for action. Instead, we J,,,otered bat our real prioritt was to identify ele',en major iodic and .ven to Biggest a number of specific action proposals which ill ,stra.ed these goals. In adopting th_s Report, ;CNO urged the CPB to take immediate steps 'o secure f.nds and 'o develop a plan for action based on the recommended foals. Obviously this is a long-range task and ACNO has made it clear that i' is a willing partner in the implementaticn. Rating winessed the enormous complexity of the study and the great '-are 'ha' went Into making i' a responsible process,I must express apprecia'ion on lehalf of ACNO for the assitance of two key staff persons at CPB, John Price and Doug Bodwell, and to John Witherspoon, who acted as consultant throughout the stud's and who drafted the Report. Finall, ,I want to thank the persons who chaired the various groups and all .hose who participated in the Task Forces and symposiums. It was an impressive expression of the interest of busy people in THE PCOPLF'S BuS1NFSS. William F.Fore ACNO Chaiiperson corporaticn for public broadcasting 4 This study was commissioned by CPB mid conducted under the auspices of the Advisory Council of National Organizations (ACNO). ACNO Chairperson Dr. William F. Fore Assistant General Secretary for Communication National Council of Churches of Christ Vice Chairperson Vice Chairperson Dr. John Sullivan Yvonne Price Director of Instruction and Washington Representative Professional Development NAACP National Education Association Chairperson, Chairperson, Education Study ACNO Education Committee Pearl Price Nancy McMahon Past President American Council for National Congress of Better Broadcasts Parents and Teachers ACNO Education Study Task Force Members Early Childhood Education Rev. Charles C. Fiore. O.P. Dr. D. Dwain Hearn Co-Chairperson Formerly Executive Director Director, IDEA: Member, TSR Consultant American Association of Elementary- National Catholic Educational Association Kindergarten-Nursery Educators Chicago, Illinois Mineral Wells, Texas Sister Rosemary Keegan, S.L. Dr. Marie Hopkins Co-Chairperson Director Early Childhood Consultant Department of Child Development National Catholic Educational Association Marygrove College Denver. Colorado Detroit, Michigan Mrs. Gwen Hurd Ms. Aida Barrera Close Project Coordinator Producer, KLRN-TV Child Development Centers Austin, Texas Denver Public Schools Ms. Evelyn Dyba Denver, Colorado Communications, Broadcast Productions Dr. Richard Meyer Public Relations Station Manager Chicago, Illinois KCTS-TV, Channel 9 University of Washington Mrs. Shirley B. Gillette Seattle. Washington Director. Education Division Educational Broadcasting Corporation Dr. Rose Mukerji New York, N.Y. Coordinator, Early Childhood Division School of Education Dr. Floyd Haberkorn Brooklyn College of CUNY Assistant Executive Director Brooklyn, N.Y. National Association for Education Mrs. Edna Oliver of Young Children Coordinator. Colorado Day-Care Council Washington. D.C. Family and Children's Services Ms. Neith Headley Denver. Colorado Early Childhood Consultant Dr. Alvin Simmons. Ph.D., S.M. Hyg. Association for Childhood Harvard Medical School Education International Director of Public Health Washington, D.C. New Bedford, Massachusetts Elementary-Secondary and Teacher Education Dr. Harold E. WigrenChairperson Mr. Robert Lipscomb Educational Telecommunications Specialist President-Elect, Alabama Education National Education Association Association Washington, D.C. -- Teacher, Mathematics Department Butler High School Ms. Martha GableAssociate Chairperson Huntsville, Alabama American Association of School Administrators Mr. Alex Mercure Philadelphia, Pe-- riylvania Vice President for Regional and Community Affairs Dr. Frederick Breitenfeld, Jr University of New Mexico Fxecutive Director Albuquerque, New Mexico Maryland Center for Public Broadcasting Dr. Elinor Richardson Owings Mills, Maryland Director, ETV Programs Mr. William Dale Los Angeles Unified School Districts Director of Educational Technology Los Angeles, California Education Development Center, Inc. Sister Leo Vincent Short Newton, Massachusetts Executive Secretary, Elementary Department National Catholic Educational Association Professor Martin Haberman Washington, D.C. Department of Curriculum and Instruction School of Education Mrs. Mary Skelton University of Wisconsin-Milwaukee Chairman of Washington State Educational Milwaukee, Wisconsin Television Commission Seattle, Washington Mrs. Sara Harvey Ms. Marian P. Tignor Review Specialist l.anguage Arts Consultant and Faculty Tutor Pittsburgh Public Schools Washington International College Pittsburgh, Pennsylvania Washington, D.C. Ms. Susan Kilmer Dr. Harold Wilson Manager, WFBE (FM) Associate Superintendent for Instruction Flint Community Schools Arlington County Public Schools Flint, Michigan Arlington, Virginia Post-Secondary Formal Education Mr. Franklin G. BouwsmaChairperson Dr. Samuel Gould Vice President for Instructional Resources Chancellor Emeritus Miami-Dade Community College State University of New York Miami, Florida Sarasota. Florida Mr. Luis Alvarez National Executive Director Ms. Gladys Hardy Aspira of America, Inc. Secretary of the University of New York, N.Y. Massachusetts, Amherst Newton, Massachusetts Dr. Robert Filep Dr Jessie Hart line Director, Learning Systems Center Professor of Economics University of Southern California Rutgers University College Los Angeles, California Formerly Director of Dr. W Todd Furniss Open University Program Director of the Office of Academic Affairs Highland Park, New Jersey American Council on Education Washington, D.C. Mr. Tim Higgins Mr. Peter Goldschmidt Student (Representative-U.S. Special Assistant to the President National Student Association) University of California University of Wisconsin-Madison Washington, D.C. Mac:ison. Wisconsin Dr Armand