VOLUME XVI OCTOBER 2, 1954 NUMBER 2 m. mmrnmm Mitch Miller was the overseer as Frankie Laine and The Four Lads went into the recording session for Columbia which pro- duced “Rain, Rain, Rain”. Teaming The Lads and Laine for the first time, Mitch came up with a hit which was released at a most opportune season since the hurricanes of a couple of weeks ago gave strong impetus to the “Rain” title. Imme- diately afterwards, the disk jumped high into the best seller lists and has been showing strength ever since. www.americanradiohistory.com C ANOTHER GREAT INSTRUMENTAL tne nniAn PLAY the touch AND ^ southern star 20/47-5874 recorded in “New Orthophonic High Fidelity sound RCA Vi CTOR www.americanradiohistory.com ” ) — October 2, 1954 Volume XVI Number 2 ( Music Editorial Publishers BILL GERSH JOE ORLECK The Cash Box Publishing Co., Inc. 26 West 47th Street, New York 36, N. Y. (All Phones: JUdson 6-2640) JOE ORLECK • CHICAGO OFFICE 32 West Randolph St., Chicago 111. 1, STOP (All Phones: DEarborn 2-0045) MAKING BILL GERSH Karyl Long George Schumann HOLLYWOOD OFFICE 6272 Sunset Blvd., Hollywood, Cal. (Phone: HOllywood 5-1702) CARL TAFT NASHVILLE OFFICE 804 Church St., Nashville, Tenn. (Phone: NAshville 5-7028) CHARLIE LAMB BOSTON OFFICE 137 Sutherland Rd., Boston, Mass. (Phone: BEacon 2-7396) GUY LIVINGSTON • LONDON OFFICE 17 Hilltop, London, N.W., England MARCEL STELLMAN • EXECUTIVE STAFF R B Advertising Director & JOE ORLECK, RECORDS BOB AUSTIN, General Mgr., Music Dept. SID PARNES, Editor-In-Chief NORMAN ORLECK, Associate Editor MARTY OSTROW, Associate Editor IRA HOWARD, Associate Editor Rhythm and Blues records are today tire record industry. It’s going to do no one v A. ARTESE, Office Manager A, FORMAN, Circulation coming into their own. Their acceptance any good if censorship boards are set up m POPSIE, Staff Photographer BRUNO DUTKOWSKY, Art Director among pop audiences has skyrocketed in re- each state to determine what can or cannot • cent months. Some of our top hits have go into the juke boxes. And this is already ADVERTISING RATES on request. All advertising closes Friday at 12 Noon preceding week of issue. come from the R&B field and R&B records being threatened. Advertisements subject to approval of publishers. are gaining wide popularity throughout the SUBSCRIPTION RATES $15 per year anywhere in the But beyond the effects on the record in- Special listing far jobbers and distributors at U.S.A. entire nation. $48 per year includes 40 word classified advertisement dustry alone, there is a sociological problem each week for an entire year (52 weeks) plus the full year’s subscription free of charge. Airmail, First Class, This is a wonderful achievement and a which is even more important. This coun- as well as Special Delivery subscription rates on re- commendable one. try today is faced with a tremendous juvenile quest. Subscription rates for all foreign countries on request. delinquency problem. Until now, one of However, there’s a fly in the ointment. THE CASH BOX covers the coin operated machines industry, and all allied to this industry throughout the the ways of fighting delinquency has always Now that these records are reaching pop United States and all over the world. The Cash been with music and records, gathering the Box is on hand at various American consular offices audiences and getting greater air play than throughout the world. This coverage includes operators, kids into a wholesome atmosphere, turning jobbers, distributors and manufacturers all allied and ever before, every word in them is being to:—automatic coin operated music equipment: auto- on the juke box and letting them have fun matic coin operated vending and service machines; carefully scrutinized, every phrase searched as well as coin operated amusement equipment; in all under the proper supervision. divisions. The music and record fields, recording for subtle meanings. artists, publishers of music, disc jockeys, radio sta- What a disaster it would be if suddenly tions, and all others identified with, or allied to, the Unfortunately some companies have taken music machines industry are completely covered. Manu- the idea were implanted in the minds of facturers and distributors parts, the course of the quick buck and have turned of various merchandise, educators and parents that records, instead supplies, components and all materials used in the vend- out really dirty records which have become ing, music and amusement fields are covered by The of ameliorating delinquency conditions, Cash Box. firms, Banks, finance loan organizations and best sellers. Naturally you can market smut. other financial institutions, expressly interested in the were actually contributing to them. financing of coin operated machines of all types, are No one denies that. But there’s a point at covered. The problem is an immediate one and make their living from — “THE CONFIDENTIAL PRICE LISTS” which the men who vital to our future. This is not the time for “The Confidential Price Lists are the one and only this industry have the responsibility to think officially recognized price quotation guide of all new a display of irresponsibility on the part of and used machines in the United States. “The Con- of this industry’s future as well as its present. fidential Price Lists” are an exclusive, copyrighted anyone in the record industry. R&B rec- feature of The Cash Box. “The Confidential Price Nothing can kill the popularity which ords can be hits without being dirty Lists” are recognized by many cities and states through- —as the out the country as the “official R&B records enjoy today quicker than the price book of the majority of them have shown. And these coin operated machines industry.’’ “The Confidential issuance of dirty records. These records are Price Lists” are officially used in the settlement of estates, clean records can achieve the most wide- for buying, selling and trading of all coin operated being played in juke boxes around which equipment, and are also officially recognized for taxa- spread acceptance among pop audiences tion purposes. “The Confidential Price Lists” are used teenagers gather. They are getting air time as they are doing today. But the dirty ones by finance firms, factors, loan companies, bankers, and other financial institutions to guide them in making loans on programs which these same teenagers are are in a position to kill off that market not to members of the coin operated machines industry. They listening to. And already the complaints are only for themselves but for all R&B have been legally recognized in courts throughout the United States and Canada. Entire business transactions pouring in from their parents. records. and legal cases are based upon the quotations appearing in "The Confidential Price Lists.” These complaints, if they last long enough, Let the worst offenders—and they know Copyright under International Copyright Convention. All are going to result in all sorts of restrictive who they are ponder their responsibility rights reserved by Pan American Copyright Convention. — Copyright 1954 by The Cash Box Publishing Co., Inc. legislation which will be disastrous to the en- for this possible future situation. www.americanradiohistory.com ! The Cash Box, Music Page 4 October 2 , 1954 NEW FEATURE: THE CASH BOX Cash Box “Sure Shots” Will Be The First Place To JUKE BOX TUNES The Tr; Ten Tunej Neffin Heovie.t Fl-y IV Th . Notion ! Jukt Reset, Compiled From Report! Sub- mitted Weekly) Tc Tl.o Cosh tot •y Leading Mu*ic Operator! j Find Advance Information Throughout The Country. AB—Abbott CD—Cadence CODE MO—Modern SA—Savoy AL—Aladdin CH Chess NG— Norgran JP Specialty — DY—Derby JD—Jay Dee — Ambas- Checker PA Parrot AM— CK— JU Jubilee — SW—Swingtime sador EP—Epic — CO—Columbia Kl—King PE—Peacock TF—Tiffany AP Apollo ES—Essex — CR—Coral LO—London PR—Prestige Tl—Tico AT—Atlantic CT—Cat FE—Federal MA—Mars RA—Rainbow TR—Trend About Disks FI Fiesta That Bell — Are BE— DA Dana RE Regent — MD—Mood — UN—United BR—Brunswick DE—Decca 4 Star—Four Star ME—Mercury RH—Recorded in VA— Valley BT—Bethlehem DO—Dot GR—Groove MG—MGM Hollywood VI—RCA Victor CA—Capitol DU—Duke IM— Imperial MJ—Major RM—Rama ZO—Zodiac Pos. Last Week Breaking Out HEY THERE ROSEMARY CLOONEY — SAMMY DAVIS, JR. CO-40266 (4-40266)—Rosemary Clooney EP-9049 (5-9049)—Dolores Hawkins CO-40224 (4-40224)—Johnnie Ray VI-20-5867 (47-5867)—Homer Jethro © & o DE-29199 Sammy Dgyis Jr, (9-29199)— With this issue, The Cash Box introduces a new feature which will be of SH-BOOM vital interest to everyone in the record and music fields. We call it The Cash CREW-CUTS — CHORDS Box “Sure Shots” and it will highlight new records that are happening—at the BE-1051 (45-1051)—Barry Frank & CR-61212 (9-61212)— Billy Williams Qt. moment that they happen. Four Bells CT-104 (45-104)—Chords CA-2929 (F-2929)—Stan Freberg ME-70404 (7040x45)—Crew-Cuts o © CO-21283 (4-21283)—Leon McAuliffe VI-20-5799 (47-5799)—B. Williamson For some time there has been a need for information about records that are breaking out—before they have time to get onto the charts. Now because of THE HIGH AND THE MIGHTY The Cash Box’ constantly increasing stature among the nation’s retail record HOLMES-BAXTER-BESMOND-YOUNG BE-1053 (45-1053)—T. & J. Dorsey DE-29203 (9-29203)—Victor Young dealers, we have been able to organize a system whereby we will be in a posi- CA-2845 (F-2845)—Les Baxter ME-70426 (70426x45)—Richard Hayman CO-40298 (4-40298)—Harry James MG-11761 (Kl 1761) LeRoy tion to report immediately which records are showing sales strength in various — Holmes CR-61205 (9-61205)—Georgle Auld TI-10-229 (45-229)—Joe Loco CR-61211 (9-61211)—Dimitri Tiomkin VI-20-5834 parts of the country.