GOSFORD STAR 104.5 • HIT 101.3 CENTRAL COAST • TRIPLE M CENTRAL COAST 107.7 Station Name Star 104.5 Hit 101.3 Central Coast Triple M Central Coast 107.7 Call Sign 2GOS 2CFM 2GGO Frequency 104.5 MHz 101.3 MHz 107.7 MHz Network NOVA Entertainment Southern Cross Austereo Southern Cross Austereo Address PO Box 3535, Erina, NSW 2250 PO Box 564, Gosford, NSW 2250 PO Box 564, Gosford, NSW 2250 Phone 02 4365 7000 02 4304 4200 02 4304 4200 Fax 02 4365 7062 02 4323 1965 02 4323 1965 Email [email protected] [email protected] [email protected] Web Address star1045.com.au hit.com.au/centralcoast triplem.com.au/centralcoast Description of Content/Format Adult Contemporary Contemporary Hit Radio Adult Contemporary Demographic Profile 25-54 25-34 of Station Audience Commercial Radio Australia 49 GOSFORD Gosford is located at the head of Brisbane Water, 79 kilometres north of Sydney via the Newcastle Freeway and Pacific Highway. Its main business centres are in Gosford and Wyong with major retail shopping centres in Erina, Tuggerah and Lakehaven. The area has a strong local economy with a number of large businesses such as Masterfoods based there. Many people from the Central Coast commute to Sydney, being less than an hour away by rail commute or freeway. Sport also plays an integral part of the Gosford lifestyle and is the home of Central Coast Stadium and the Central Coast Mariners. In comparison to the 2011 census, the population of the radio licence area of Gosford has increased by 4.46% to 330,289. 54% of Gosford’s population is aged over 40. The birthplace for 83% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons. The population tends to fall into two groups: • Young families who have moved to the Central Coast to take advantage of the cheaper housing and clean lifestyle. 42% of families in the area have children and a further 19% are single parents. • Older couples that have moved to the Central Coast to retire. Over one-third of the population in Gosford is aged 55+. Of the 65,023 people attending an educational institution, 42% were either in infants or primary, 32% were attending a secondary educational institution, 16% attending University or another tertiary institution and 10% attending TAFE. Of the 129,190 people who already have a tertiary qualification, 71% have a certificate, diploma or another tertiary qualification and 29% have a degree. The stability of the area is reflected in a high level of home ownership. Of the total dwellings (121,860), 35% of dwellings are owned outright and 34% are mortgaged. Private rental properties represent 23% of total dwellings. 22% of the total households (121,164) in Gosford have a household income range between $21,000 – $41,999pa; 23% between $42,000 – $77,999pa and 11% between $78,000 – $103,999pa. All major banks, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the area. AGRICULTURE The Gosford/Central Coast area has over 124 thousand orchard trees (including nuts). Figures from the current census show that the area produced over 456 thousand kilograms of avocados. Tourism is a vital part of the economy. Many visitors come to the area to take advantage of the beaches during summer. Major tourism areas include the beach side suburbs of Terrigal and The Entrance. EMPLOYMENT The majority (55%) of the labour force (151,796) is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services • Manufacturing/Electricity Gas Water and Waste Services/Construction; and • Education and Training/Health Care and Social Assistance. 50 Commercial Radio Market Profiles GOSFORD AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 42,268 29.82% 10+ years 138,926 150,797 289,723 87.72% Technicians & trade workers/ 39,666 27.98% 0-9 years 20,870 19,696 40,566 12.28% Community & personal service workers 10-17 years 16,341 15,674 32,015 9.69% Clerical & administrative workers 19,270 13.59% 18-24 years 13,003 12,576 25,579 7.74% Sales workers 15,063 10.63% 25-39 years 26,628 27,975 54,603 16.53% Machinery operators & drivers/Labourers 23,240 16.39% 40-54 years 31,646 33,961 65,607 19.86% Not stated 2,246 1.58% 55-64 years 20,575 22,919 43,494 13.17% Total 141,753 100% 65-74 years 17,617 19,669 37,286 11.29% 75+ years 13,116 18,023 31,139 9.43% INDUSTRY Total 2011 population 152,789 163,410 316,199 Industry Total Workforce Total 2016 population 159,796 170,493 330,289 100% Agriculture, forestry & fishing 937 0.67% % change 2011-2016 4.46% Mining 590 0.42% Manufacturing/Electricity, gas, water & 26,144 18.63% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 29,679 21.14% Employment classification Total Labour force Accommodation & food services Full-time employed 84,108 55.41% Transport, postal & warehousing/ 7,976 5.68% Part-time employed 50,033 32.96% Information, media & communications Not stated employed 7,469 4.92% Financial & insurance services/ 12,058 8.59% Rental hiring & real estate services/ Unemployed 10,186 6.71% Administration & support services Total labour force 151,796 100% Professional scientific & technical services 7,692 5.48% Public administration & safety 8,817 6.28% HOUSEHOLD INCOME Education & training/Health care & 32,601 23.23% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 2,016 1.44% $0 – $7,749 1,726 1.42% Other services 5,963 4.25% $7,750 – $20,999 5,982 4.94% Not stated 5,892 4.2% $21,000 – $41,999 26,791 22.11% Total 140,365 100% $42,000 – $77,999 28,074 23.17% $78,000 – $103,999 13,782 11.37% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 11,823 9.76% Product or service $000’s (pa) $130,000 – $155,999 7,278 6.01% Food & non-alcoholic beverages 1,755,326 $160,000 – $181,999 4,456 3.68% Alcoholic beverages 206,310 $182,000 – $207,999 3,330 2.75% Clothing & footwear 327,004 $208,000+ 5,183 4.28% Household furnishings & equipment 492,923 Not stated 12,739 10.51% Furniture & floor covering 166,008 Total households 121,164 100% Household appliances 112,936 Household services & operation 383,195 FAMILY STRUCTURE Medical care & health expenses 638,703 Type of family Total Total families Motor vehicle purchase 417,202 Couple families – Children 36,946 41.53% Motor vehicle running costs 931,506 Couple families – No children 33,969 38.18% Recreation 1,277,409 Single parents 17,030 19.14% Recreational & educational equipment 332,487 Other families 1,015 1.14% Holidays 611,981 Total families 88,960 100% Personal care 211,541 Commercial Radio Australia 51 GOSFORD TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 9,887 population Cereal crops – Wheat for grain – Production (t) 0 Infants/primary 14,231 13,364 27,595 8.35% Cereal crops – Rice for grain – Production (t) 0 Secondary 10,620 10,365 20,985 6.35% Cereal crops – Barley for grain – Production (t) 0 TAFE 2,719 3,484 6,203 1.88% Cereal crops – Sorghum for grain – Production (t) 0 University 3,928 6,312 10,240 3.1% Cereal crops – Total for grain – Production (t) 0 Total 31,498 33,525 65,023 19.69% Vegetables for human consumption – Tomatoes – 1,334 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 347 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 456,235 Fully owned 42,756 35.09% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 41,854 34.35% Fruit & nuts – Nectarines – Production (kg) 140,686 Private rental 28,197 23.14% Fruit & nuts – Peaches – Production (kg) 33,874 Housing authority/Not stated 7,532 6.18% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 1,521 1.25% Fruit & nuts – All orchard fruit (incl. nuts) – 124,020 Total trees (no.) Total dwellings 121,860 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 250 Livestock – Dairy cattle – Total (no.) 7 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 1,815 Degree 37,959 11.49% Certificate 91,231 27.62% INTERNET USAGE Total 129,190 39.11% Connection Total Total dwellings Internet accessed from dwelling 99,040 80.76% MORTGAGE PAYMENTS Internet not accessed from dwelling 20,134 16.42% Mortgaged Not stated 3,460 2.82% Monthly mortgage payment Total dwellings Total 122,634 100% $0 – $449 per month 2,333 5.81% $450 – $799 per month 1,595 3.97% BIRTHPLACE BY REGION $800 – $999 per month 1,729 4.31% Market Region Male Female Total $1,000 – $1,799 per month 13,749 34.24% population $1,800 – $2,399 per month 10,278 25.6% Oceania incl. Australia 130,346 137,616 267,962 83.23% $2,400 – $2,999 per month 4,479 11.16% Europe 9,976 10,135 20,111 6.25% $3,000 – $3,999 per month 3,054 7.61% Africa & Middle East 831 878 1,709 0.53% $4,000+ per month 1,412 3.52% Asia 1,965 3,207 5,172 1.61% Not stated 1,521 3.79% Americas 499 489 988 0.31% Total mortgaged dwellings 40,150 100% Other 12,374 13,652 26,026 8.08% Total 155,991 165,977 321,968 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 8,344 6.81% 1 vehicle 44,732 36.52% 2+ vehicles 64,580 52.73% Not stated 4,828 3.94% Total 122,484 100% 52 Commercial Radio Market Profiles.