Hard-edge painting became a popular style in the 1950s and 1960s. It describes an abstract style that combines the clear composition of geometric abstraction with the intense color and bold, unified forms. Remember the Art Style for its fullness of color, clean lines, linear (line-based) pattern and smooth surface planes. How could you create the same effect ? HARD-EDGE PAINTING STYLE The Elements of Design (color, shape, form, value, texture) are arranged into flat poster-like patterns with precise outlines and sharply contrasting colors. –called---HARD-EDGE PAINTING STYLE Well known HARD EDGE PAINTERS… Stuart Davis American Painter, 1894-1964 •Born in Philadelphia, Penn. His mother was a sculptor & his father was an art editor for a newspaper. Anchor, 1935 Stuart Davis, Memo, 1956 Stuart Davis, Combination Concrete New York Waterfront, Oil on Canvas, 1938 Ready to Wear, 1955 Rapt at Rappaport’s, 1952 More Stuart Davis Frank Stella Frank Stella was of Italian descent and born in 1936 Well-known American Painter and Printmaker known for MINIMALISM and HARD-EDGE STYLE Frank Stella, Firuzabad, 1970, acrylic on Canvas John McLaughlin, 1898 –1976 John McLaughlin was born in Sharon, Massachusetts. His father was a Massachusetts Superior Court judge and he had six siblings. His parents instilled in him an interest in art, most specifically Asian art. McLaughlin's work is characterized by a simplicity expressed as precise geometric forms, usually rectangles. Frederick Hammersley (1919 – 2009) born in Salt Lake City, Utah – took art lessons at a very young age Objectives: Students will learn about… Art Historical References -Hard Edge Artists and their work The career of Graphic Design Cropping/Zooming Tempera Paint Techniques - crisp edges - NO brush strokes https://www.youtube.com/watch?v=rUeiZ6 c6EBw Graphic Designers assemble together images, typography, or graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures, websites and advertising. PBS Off Book: The Art of Logo Design PBS Off Book:The Universal Arts of Graphic Design Your Project: HARD EDGE PAINTING A combination of Pop Art and Hard Edge Painting 1. Find references on computer (no more than 10 MINUTES!!!!) 2. Choose a Logo that will CHALLENGE you, however, allow you to be successful. For Example, Picasso should not choose a logo with two colors and straight lines! 3. Draw THREE thumbnails in a SQUARE with three different ways to crop. hidden meanings found in famous logos CROPPING refers to the removal of the outer parts of an image to improve framing and focus on the subject matter. Depending on the application, this may be performed on an artwork, photograph, or film footage. For your project, you’re going to find a logo and crop it to the shape of a square. CROP so part of the main logo goes out of ‘the square’ CROP so it is still a mystery, featuring key elements of the logo, but in a way that forced the viewer to stop, thin, and try to recognize the popular candy. Gridding Demo DRAW and PAINT WHAT YOU SEE, not what YOU THINK you see. 1. FIND A LOGO on the computer – you may have to work in pairs because there aren’t enough computers. 2. COPY & PASTE the logo into a WORD document (don’t you dare print from the website – that could be disastrous!) 3. Check…image should be LARGE and NOT blurry at all! 4. SAVE SAVE SAVE SAVE to your H: Drive!!!!!!!! I can’t stress this enough! 5. Print out ONE COPY to room 122 6.Draw one 3 inch square with a one inch grid around part of the logo. *CROP so part of the main logo goes out of ‘the square’. CROP so it is still a mystery, featuring key elements of the logo, but in a way that forced the viewer to stop, thin, and try to recognize the popular candy. 7. Draw 3 inch square with a one inch grid on your newsprint/scrap paper TUTORIAL : how to use a grid to enlarge an image while drawing grid method works! Name: ______________ Period: ______ Logo Hard-Edge Painting Crop #1 Crop #3 Crop #2 8. Using the “grid method” of transferring images, draw the logo you SEE in the grid on your newsprint/scrap paper. Show me when you’re done. 9. Ask for final paper. 10. Using a pencil, lightly make a 6 inch grid on your final paper. 11. Using the Grid Method (remember the worksheet “squaring up” when you had to ZOOM in and blow up the tiger image to a larger size?? 12. Draw the logo on to your final paper. (what you SEE in the first square on logo is what you DRAW in the first square on your final paper.) 13. Look at it and make finishing touches 14. Paint! .