2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT 2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT 2 The Houli Horse Ranch Expo Site is a horse ranch like a floral paradise which incorporates international competitions, Houli Train Station Taiwanese orchids, steeds, bicycles and cultural events to create a refreshing Forest Expo Site exhibit style. Visitors will get to 500m To Forest Expo Site experience art jointly created by nature and people as well as understand the The Greenway The importance of ecological conservation. 212m 700m Horse Ranch Expo Site Blossom Outdoor Houli Expo Site Location Map Theater Blossom Pavilion Flower Fairy The Greenway Green Starry Sky World Gardens Market Farmers Market To Bike Path Ranch Manager's Residence 、 Houli Expo Site (Horse Ranch Expo Site) Houli Expo Site （Horse Ranch Expo Site） 3 Theme: Horse Ranch and Flower Paradise Features: Nature – Ecosystem – Coexistence Exhibition Halls: Blossom Pavilion, Stable 1 & 2, Horse Ranch Main Office, Horse Ranch History Museum, National Palace Museum New Media Gallery Area: 14.86 hectares Stable 1, Stable 2 “Royal Arabian Horse” Horse Ranch Living Sculpture Main Office Horse Ranch History Museum Plants with "Horse" Equestrian Stadium (Ma) in Their Names Horse Exercise Area 、 Houli Expo Site (Forest Expo Site) Houli Expo Site（Forest Expo Site） Theme: Forest Garden Features: Nature – Ecosystem – Coexistence Exhibition Halls: Discovery Pavilion, Taiwan Wood Pavilion, National Palace Museum Pavilion Business Pavilion: AUO Micro Gallery, TLDC Tsumiki Pavilion, Cheng Loong Paper Pavilion, Victor Taichung Fantasy Land Area: 15.18 hectares Netherlands TLDC Tsumiki AUO Micro Pavilion Gallery National Palace Taiwan Museum Pavilion Wood Pavilion Cheng Loong An Eco-Friendly Paper Pavilion Home for Four Taiwan A Seed from the Sky World Gardens The Houli Forest Expo Site is an adaptive reuse of a former military base, which realizes the principles of “Improve instead of destroy” by keeping the existing forest while integrating new pavilions, facilities as well as gardens as a whole to represent Taiwan’s rich natural environment from the estuarine marshes to mountain forests. 5 Visitor Center Discovery Pavilion The Sound of Blooming France To Houli Train Station World Gardens The Greenway Entrance Victor Taichung Fantasy Land Houli Train Station Forest Expo Site 500m World Gardens International Association of The Greenway The Horticultural Producers (AIPH), 212m Bhutan, Hong Kong, Japan, Kazakhstan, Korea, Malaysia, 700m Mongolia, Myanmar, Nepal, Oman, Pakistan, Singapore, Taiwan, France, Germany, Netherlands, Spain, Turkey, UK, Canada, Chile, Palau, Solomon Islands, Marshall Islands, USA, Madagascar, Somalia Horse Ranch Expo Site To Horse Ranch Expo Site Houli Expo Site Location Map 6 Humanitarian Eco-Tech Pavilion Farmers Market Waipu Expo Site Theme: The Flower and Fruit Village Features: Green – Production – Sharing Exhibition Halls: Agri-Tech and Conservation Pavilion, Harvest Blessings Pavilion, Humanitarian Eco-Tech Pavilion Area: 14.32 hectares The Waipu Expo Site is a joint effort by the Agriculture Leo the Scarecrow Bureau and Water Resources Bureau of Taichung City. The two bureaus collaborated on the creation of site facilities, planting and exhibits, using “flora, agriculture, bamboo, and water” (a pun meaning “flowers are all beautiful” in Chinese Soapberry Entranceway Taiwanese) as theme for Waipu. Among the four featured elements, flora and agriculture are the focus of the exhibits, which showcase not only the beauty of Taiwanese flora but its agricultural and floral technologies. The five new agricultural values – Farmers, agriculture, the countryside, agricultural products, and processed agricultural products – are the foundation of the Taiwanese agricultural industry and part of its environmental education. The Water Recycling Bamboo Dome is also a demonstration of the low-carbon-footprint environment that is Waipu Expo Site. Waipu Expo Site Beehive Amphitheater Dining Area Agri-Tech and Conservation Pavilion Living Green Wall Plants Used in Everyday Taiwanese Life Water Recycling Green Bamboo Bamboo Dome Flower of Life Corridor Aquatic Viewing Taiwan Floral Walkway Technology Showcase Harvest Blessings Pavilion Flowers and Butterflies Dancing in the Breeze Taichung Flora Expo Mascot Family Fengyuan Huludun Park Expo Site Fengyuan Huludun Park Expo Site Theme: Floral Metropolis by the Water Features: Life – People – Mutual Good Bamboo Pavilion Exhibition Hall: Taiwan Pastries Pavilion, Bamboo Pavilion, Entrepreneurship Pavilion Area: 16.52 hectares Butterfly and Blossom Beauty Pageant Moonlit Flowers Entrance Pistil Playground Sparkling Pods Butterflies in the Wind Area 5 Area 4 The landscape of Fengyuan Huludun Park 9 Expo Site is constructed with techniques of City/County Sponsored Gardens natural landscape design using the existing Taipei City, Taoyuan City, Miaoli space of Huludun Park and the banks of County, Changhua County, Nantou Ruanpizai Creek, with the aim of creating an County, Yunlin County, Tainan City, ecological environment around the central Penghu County theme of Riverside Floral Metropolis The site is designed to demonstrate Taiwanese culture, waterfront accessibility, and eco- friendliness. The ecologically diverse Miaoli County City/County riverfront park is layered with not only flora Sponsored but elements of Fengyuan’s famous local Gardens cake and pastry industry. Changhua County Tainan City Dancing Fairy Green Water Whee Romantic Floral Fengyuan Pastry Corridor Sculptures Garden Competition Area Entrance Corporate- Sponsored Gardens Fantasy Wonderland Farmers Market Entrepreneurship Pavilion Taiwan Pastries Pavilion Area 3 Area 2 Area 1 Contents 2018 TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT OFFICIAL EXPOSITION FLORA WORLD TAICHUNG Map of Houli Horse Ranch & Forest Expo CH1 Site 2 Taichung Blooms in the World Flora Expo 20 Map of Waipu Expo Site 6 Map of Fengyuan Huludun Park Expo Site 1.1 Taichung World Flora Expo – Letting 8 the World See Taiwan 22 1.2 Dual – Core Flora Expo – Boosting Taichung’s Economy 24 1.3 Rediscover Green, Nature and People – Preface Conveying Warm Happiness 28 Let the World See the Beauty of Taiwan 12 1.4 Three Main Sites – Supporting a Tsai Ing-Wen, President of the Republic of China Successful Flora Expo 33 Hear the Sound of Blooming 14 Bernard Oosterom, President of International Association of Horticultural Producers A New Age of Agriculture 16 CH2 Chen Chi-Chung, Minister of Council of Three Expo Sites Open New Agriculture, Executive Yuan Horizons 38 To the International Stage, Taichung made it! 18 2.1 The Hilly City – Taichung Road Network Lu Shiow-Yen, the Mayor of Taichung Transformation 40 2.2 Featured Exhibits – Where Flora Meets Technology 46 2.3 Corporate Sponsorship – Flora Expo as a Runway 71 2.4 Landscape in Focus – A Green Feast & Waterfront Green Renaissance 77 2.5 Compete to Learn – In Search of Rising Florists 83 CH3 Sustainable Expo New Highlights of Operation Sites – Transition to Pass with Flying Colors 106 Recreational Uses 154 3.1 Creative Marketing – Blossoming in Taichung World Flora Expo – Hard, Soft, Popularity 108 and Smart Power 156 3.2 Continuous Efforts – Pioneering Operation & Management 113 3.3 Countless Volunteers – Creating a Appendix 160 Grand Gathering Together 117 1 Sponsorship 162 3.4 A Head Start with Early Bird Tickets - Breaking Records in Ticket Sales 121 2 List of Competition Entrants 166 3.5 Green Passageway – Transporting 3 Milestones 177 Millions of Visitors 125 CH4 Copyright Page 176 Flora Expo Transforms Taichung 132 4.1 Guests from Around the World – A Global Gathering in Taichung 134 4.2 The Flora Expo Effect – A Crowd and Revenue Generator 139 4.3 Flora Expo Highlights – Striking Attractions 141 4.4 Applause from All Around - Domestic and International Organizations Learn from Taichung Flora Expo 146 4.5 Global Flora Capital – Enhancing Citywide Cohesion 151 12 Preface 2018 preface TAICHUNG WORLD FLORA EXPOSITION OFFICIAL REPORT OFFICIAL EXPOSITION FLORA WORLD TAICHUNG Let the World See the Beauty of Taiwan Tsai Ing-Wen, President of the Republic of China ight years from the 2010 Taipei International Flora Exposition, the 2018 E Taichung World Flora Exposition (TWFE), organized by the Taichung City Government, took place from November 3, 2018 to April 24, 2019. The flora expo has upgraded from an international level to a world-class level, which fully shows the recognition that the international community given to the Taichung City Government for the huge efforts to organize the event. The TWFE, from planning to closing, was made possible by three mayors and countless colleges, along with Taichung residents’ efforts and participation. During the exhibition period that lasted for almost six months, the expo has attracted more than seven million people at home and abroad, inviting the world to see the beauty of Taiwan and hear the sound of Taichung. The overall area used for cut flowers cultivation in Taiwan is 3,103 hectares, and produce 67.072 million cut flowers in total every year. The central Taiwan area such as Taichung City, Changhua County and Nantou County accounts for 60.84% of the entire cut flower cultivation and 68.23% of production in Taiwan. In addition, central Taiwan also marks as a significant place for flora cultivation, including orchid, nursery and potted flowers. Houli District, Taichung, alone creates more than three billion NT dollars in annual output value. On such a solid gardening basis, the Taichung