COMPANY OVERVIEW REACH A GLOBAL AUDIENCE OF 280M IN THINK TECH 97 COUNTRIES THINK IDG THE WORLD’S LEADING TECHNOLOGY MEDIA, EVENTS AND RESEARCH COMPANY 86.9M 264MPAGE VIEWS PAGE VIEWS EUROPE NORTH AMERICA 3.2M 5.7MPRINT READERSHIP PRINT READERSHIP 135.3M PAGE VIEWS 8M PRINT READERSHIP 27.4MPAGE VIEWS 326K ASIA / PACIFIC 42MPAGE VIEWS PRINT READERSHIP 442K MIDDLE EAST / AFRICA PRINT READERSHIP LATIN AMERICA WWW.IDG.COM TABLE OF CONTENTS 2. About International Data Group, Inc. (IDG™) ABOUT 4. Audience 8. CIO® MEDIA 10. Network World® PAGE 6 11. ChannelWorld® 12. Computerworld® 14. Techworld®/InfoWorld®/IT World®/TecChannel® 15. TechHive® 700 EVENTS 16. PCWorld® 18. Macworld® 19. GamePro®/GameStar® 20. Events 460 WEBSITES 24. International Data Corporation (IDC®) DATA 26. IDG TechNetwork PAGE 22 29. IDG Strategic Marketing Services® 200 MOBILE APPS SERVICES 30. Custom Content PAGE 28 32. Demand Generation: IDG Connect®/IDG Sonar™/IDG Direct 34. Video: IDG.TV 35. Social/Mobile: IDG Amplify®/Mobile@IDG 179 PUBLICATIONS 37. IDG Global Solutions/IDG Knowledge Hub® GLOBAL REACH 38. Asia/Pacifc PAGE 36 40. Europe 42. North America 44. Latin America 46. Middle East/Africa 48. IDG Global Ofces WWW.IDG.COM ABOUT IDG Communications, a subsidiary million unique visitors worldwide. telecommunications and of IDG, is the largest global Through our proprietary first- consumer technology markets. IDC technology media, data and party data platform, we capture helps IT professionals, business Since its founding, IDG’s services company delivering thousands of data points on executives and the investment mission has been to provide personalized and contextual- technology buyers, enabling community make fact-based information on information based experiences for the most advertisers to connect with decisions on technology purchases technology to a global audience. powerful technology buyers. One tech decision makers on an and business strategy. More than Today, IDG products and services of the largest demand-generation unprecedented scale. 1,100 IDC analysts provide global, reach 280 million technology companies in the media industry, regional and local expertise buyers in 97 countries. We excel IDG Communications works International Data Corporation on technology and industry at delivering local and global with approximately 2,700 direct (IDC), also an IDG subsidiary, is opportunities and trends in over marketing programs that are fully advertisers and more than 7,000 the premier global provider of 110 countries worldwide. For 50 converged, targeted and delivered programmatic buyers. IDG also market intelligence, advisory years, IDC has provided strategic at scale across all relevant media, operates a global network and services and events for the insights to help clients achieve research and marketing platforms. advertising exchange with 130 information technology, their key business objectives. 2 ABOUT IDG IDG OVERVIEW 3 Natural brand champions: NaturalCapture brand thischampions: group’s attention in Capturea positive this group’s way toattention amplify in a positiveNaturalmarketing way brand to and amplify champions: messaging. marketingCapture and this messaging. group’s attention in a positive way to amplify More than 2x asmarketing likely to give and messaging. From millennial More thanadvice 2x to as others; likely to more give than 4x adviceas to likely others; to engagemore than in blogging 4x as likelyMoreand to than reviewing engage 2x as in likely products blogging to give andadvice reviewing to others; products more than 4x as likely to engage in blogging tech enthusiasts and reviewing products IDG Canada - 67% CanadaNew - Media 67% Infuencers New Media Infuencers Canada - 67% New Media Infuencers USA - 60% to senior USANew - 60% Media Infuencers New Media Infuencers USANew - 60% Media NewInNewf Mediauencers MediaInfuencers - 55% AUDIENCES executives, IDG InfuencersNew Media - 55% Infuencers - 55% understands and Drawn in by ARE THE reaches them all. Drawnmarketing/messages in by marketing/messagesdemonstrating new demonstratingDrawnfeatures/functions in by new features/functionsmarketing/messages demonstrating new Brazil - 47% features/functions94% BrazilEnthusiastic - 47% Adopters 94% With more than 50 years Enthusiastic Adopters are excited about and Brazil - 47% are excitedlike to about94% experiment and of experience in engaging Enthusiastic Adopters like towith experiment technology. & BRANDS withare technology. excited about and MOST and captivating technology like to experiment Enthusiastic with technology. audiences, we have unparalleled EnthusiasticAdopters - 26% expertise in the ever-changing AdoptersEnthusiastic - 26% informational needs of people Adopters - 26% making millions of technology INFLUENTIAL buying decisions. buy new technology to Attracted by lower 75%buy newreplace technology older devices to when Our reach extends to every replacethey older wear devices out or when break. AttractedASP byproducts lower and 75% buy new technology to ASP productsservices andwith they wear out or break. type of technology buyer and Attracted by lower 75% replace older devices when servicesfewer with features and they wear out or break. influencer including: fewerASP functionalitiesfeatures products and and functionalitiesservices with fewer features and » C-level IT, business and functionalities TECHNOLOGY finance executives Needs-based » IT management and IT Needs-basedBuyers - 19% decision makers BuyersNeeds-based - 19% Buyers - 19% » Line-of-business managers Norway - 97% Norway -Needs-based 97% » Channel professionals Needs-based Norway - 97% BUYERS IN » Enterprise technology Needs-based managers » SMB business owners » Creative professionals Source: IDG Research PREMIUM AUDIENCE AUDIENCE PREMIUM » Consumers and tech As a full-service global research company, IDG Research Services provides a broad range of tools and custom research services to help brands increase enthusiasts their marketing effectiveness, measure overall campaign performance and THE WORLD. » Gamers generate content to position themselves as thought leaders. 4 AUDIENCE IDG OVERVIEW 5 IDG Communications’ readers are the most PREMIUM IDG IS THE influential technology buyers in the world, making millions of technology buying decisions. GLOBAL BRANDS: Whether they are millennials deciding which » ChannelWorld BIGGEST apps to download to their smartphones or CIOs deciding which vendors to select for enterprise- » CIO MEDIA wide installations, these readers turn to IDG’s » Computerworld 1,500+ editors and engaged communities » GamePro PUBLISHING for the insight they need to make informed decisions. » GameStar PROPERTY » InfoWorld Recognized worldwide for its editorial integrity, » IT World IDG Communications excels at news and long- WORLDWIDE form journalism that provides real insight into » Macworld technology products, services and vendors. IDG » Network World WITHIN THE Communications’ premium owned and operated » PCWorld global brands offer readers a true omnichannel TECHNOLOGY experience, a personalized user experience » TechHive across any device or platform including digital, » Techworld mobile, events and print. MEDIA CATEGORY. * » TecChannel *(Source: comScore Top 100 properties) 6 MEDIA IDG OVERVIEW 7 CIO 17M REACH 4.5M PAGE VIEWS EXECUTIVES 3.3M UNIQUE VISITORS WITH BUYING REACHONLINE BY PLATFORM POWER IN 72 1.9M PRINT 1M 1.2M COUNTRIES. PRINT READERSHIP 952K Leveraging an extensive peer- 481K to-peer network of senior executives, CIO delivers an 153K insider perspective on the news that matters most to busy chief information officers. Specifically geared to these high-level decision makers, | | | | | CIO provides timely insight to an audience of four and half million in 72 countries through in-depth reporting and peer- EUROPE led industry commentary. An extensive events calendar and The CIO Executive Council—a ASIA / PACIFIC member led organization of AMERICA LATIN the world’s top CIOs—furthers AMERICA NORTH CIO’s “learn-from-your-peers” approach. MIDDLE EAST / AFRICA 8 MEDIA IDG OVERVIEW 9 NETWORK WORLD CHANNELWORLD ChannelWorld provides REACH A GLOBAL AUDIENCE OF 2.5M IT suppliers and resellers with practical business guidance through a powerful combination of industry- IN 14 COUNTRIES. specific news, market analysis and plenty of inside ONLINE information. With resources for channel professionals in 22 5.9M countries, ChannelWorld is the informational touchstone for PAGE VIEWS an audience of over one million. ChannelWorld ONLINE THE BUSINESS INFORMATION 1.9M UNIQUE VISITORS SOURCE FOR 1M CHANNEL As the only source of network information in many of the 12 4.4M PROFESSIONALS. countries in which it’s found, PAGE VIEWS Network World has fostered a close and trusting relationship with the decision makers who PRINT 709K architect, deploy and manage UNIQUE VISITORS business solutions. This influential audience of nearly two and a 549K half million relies on Network PRINT READERSHIP 334K World to make the most informed PRINT READERSHIP ONLINE technology business decisions. PRINT 10 MEDIA IDG OVERVIEW 11 COMPUTERWORLD 35.5M PAGE VIEWS REACHING 12M 3.7M IT LEADERS IN PRINT READERSHIP 8.5M 47 COUNTRIES. UNIQUE VISITORS ONLINE PRINT Forgoing pop culture technology for a deep dive into enterprise-level AUDIENCE IT, Computerworld brings need-to-know information to more members of the IT REACH BY REGION management community than any other brand. An audience EUROPE of over 12 million IT decision ASIA / PACIFIC makers in 47 countries relies on NORTH AMERICA Computerworld