BRAND PARTNERSHIP & SPONSORSHIP OPPORTUNITIES 2020 Fringe City PHOTO: JAMES BELLORINI PARTNER WITH US Interested in raising your brand profile and original content you can use to tell your story. reaching new audiences in the South East? All our partnerships are designed to work in line with your key business objectives. We see this A partnership with Brighton Fringe gives as a collaboration and want the benefits to be your business the opportunity to connect with reciprocal. your target audience in exciting, creative and sometimes unconventional ways! Brighton Fringe will deliver the following as part of a partnership: As a charity with less than 8% public funding we rely on the partnerships we build with • Positive brand alignment and exposure businesses to continue our work of nurturing • Access to a huge and diverse audience fringe arts in the city and beyond. With your • Comprehensive print and digital advertising support we can continue to deliver England’s campaigns with wide reach largest arts festival. • Significant print, digital and social media reach Each year we welcome over half a million • High-impact experiential opportunities people into the city to see over a thousand • Engagement with the community of Brighton events. Aligning your brand with Brighton & Hove Fringe gives you increased visibility and • Dedicated partnership team enhanced awareness. We will help bring your • Unique hospitality experiences brand to life in fun and unique ways creating DISTRIBUTION: 4 1,034 2019 AT A WEEKS EVENTS 90,000 BRIGHTON FRINGE BROCHURES DISTRIBUTED ACROSS SUSSEX, GLANCE 163 4,774 KENT & LONDON VENUES PERFORMANCES WEB STATS: 233 365 70,000 FREE EVENTS WORLD PREMIERES FAMILY GUIDES DISTRIBUTED 301,819 ACROSS SUSSEX UNIQUE VISITORS TO 269,628 £2.2M+ BRIGHTONFRINGE.ORG TOTAL TICKETS OVERALL TICKET 10,000 SOLD VALUE INTERNATIONAL & FREEDOM SEASONS GUIDES DISTRIBUTED 2,204,905 ACROSS BRIGHTON & HOVE PAGE VIEWS 604,008 99,000 FRINGE CITY TOTAL SOCIAL 55.7K 10.2K 14.9K ATTENDANCES FOOTFALL MEDIA: TWITTER INSTAGRAM FACEBOOOK Fringe City PHOTO: JAMES BELLORINI All statistics, unless otherwise noted, are derived from OUR AUDIENCES our 2019 Audience Survey, conducted online. Age* 30% Male Average of 4 shows per audience member 65+ 13% 69% Female 55-64 21% 45-54 25% 71% of visitors spent 35-44 21% 1-3 days in the city 25-34 13% 20-24 4% 1% Other/ 22% of our 16-19 0.6% Prefer not to say audience who stayed in Brighton paid for accommodation 15% of visitors spent 4-7 days in the city Visitors 35% 65% 18% of our audience 99,000 spent over £60 per Brighton Residents person on food, drink attended Fringe City and and travel Family Picnics Family Picnic PHOTO: JAMES BELLORINI Fringe City PHOTO: DAVID SMITH CULTURAL & SOCIAL OUTCOMES † Brighton Fringe is a truly 98% of the audience agreed that AUDIENCE GROWTH international festival, presenting events from a Brighton Fringe makes a positive diverse range of cultures. contribution to Brighton’s image* Direct engagement in Brighton Fringe is In 2019 Brighton Fringe hosted 144 internation- growing, with a 141% audience increase since 2014, demon- al events from 35 countries strating our commitment to extending the inclusivity and reach of the festival 604K 573K 555K 535K 88% of the audience believe Brighton Countries with events at Brighton Fringe 2019 Fringe helps to enhance the sense of 405K 18 bursaries were offered to community in Brighton participants in 2019 250K 92% of the audience agreed that 2014 2015 2016 2017 2018 2019 Brighton Fringe Over £22,000 of financial support encourages greater † Based on a combination of Brighton Fringe Box Office ticket sales, venue ticket was given to participants in 2019 participation in community sales and attendances at free events life and events* *Stats from our 2019 online audience survey INTRODUCTION TO FRINGE CITY Brighton Fringe, the largest arts festival picnics in the gardens of the iconic Royal in England, presents Fringe City - the Pavilion, offering a unique opportunity to ultimate brand activation platform, PR engage directly with our family audiences amplification and ROI solution for your in a dynamic, safe and above all fun clients this Spring. environment. As Fringe City events coincide with The Great Escape festival we provide Each Saturday and Sunday in May Fringe your brands with exclusive access to a City takes over the heart of Brighton younger, music-loving demographic. to present a whole weekend’s worth of entertainment, music and performance We have various pitch sizes, locations and that showcases the best that Brighton spaces available, all of which present the Fringe has to offer. And with a footfall widest possible access to our audiences in in the region of 10,000 per day from the an exciting and distinctive location. South East and beyond, we can ensure maximum exposure for your brands in an Be a part of the largest arts festival in extraordinary setting. England and connect with audiences of over 99,000 at Brighton Fringe & Fringe City this Fringe City is also the site of our famous May. Fringe City PHOTO: JAMES BELLORINI NEW ROAD Unitarian Church Pinocchio eet Theatre Shops with Bollards Retail Outlets ACTIVATION Light Royal Wahaca Shop Okinami e e North Str Jubilee Street SITES 2020 osur Archway New Road osur BIKES BIKES Fitzherberts Mash Tun Road Cl Zaferelli Road Cl BENCHES BENCHES Entry to Dome Building Site Jubilee Square Activation Site Key STAGE Dome Studio Theatre - but 3M x 3M currently panels 6M x 3M Pavilion Gardens d a Box Office o R h Brighton Dome c Stage r 25m x 25m u h C BRANDS WE HAVE WORKED WITH Fringe City PHOTO: JAMES BELLORINI For more information please contact Karla Hancock: [email protected] 01273 764 904 07901 663 232 brightonfringe.org The Warren PHOTO: DAVID SMITH.