DEVELOPMENT PLAN MODUL UNIVERSITY VIENNA STUDY YEARS 2020/21-2031/32 Discussed by the University Senate on March 26, 2020 Approved by the University Board on March 27, 2020 Presented to the Agency of Quality Assurance and Accreditation Austria in May 2020 1 Modul University Vienna Development Plan Study Years 2020/21-2031/32 Vienna, March 2020 Table of Contents INTRODUCTION ...................................................................................................................................................... 4 STRATEGIC ORIENTATION AND PROFILE DEVELOPMENT ...................................................................................... 10 MISSION STATEMENT AND VISION ................................................................................................................................... 10 AREAS OF ACTIVITY ....................................................................................................................................................... 16 RESEARCH ............................................................................................................................................................ 17 INTRODUCTION ............................................................................................................................................................ 17 CORE RESEARCH AREAS ................................................................................................................................................. 19 RESEARCH FUNDING ..................................................................................................................................................... 27 TEACHING ............................................................................................................................................................ 29 UNDERGRADUATE PROGRAMS ........................................................................................................................................ 30 GRADUATE PROGRAMS ................................................................................................................................................. 34 PROFESSIONAL DEGREE (MBA) PROGRAM ....................................................................................................................... 36 POST-GRADUATE (PHD) PROGRAM ................................................................................................................................. 39 CONTINUING EDUCATION AND PROFESSIONAL DEVELOPMENT .............................................................................................. 41 DISTRIBUTION OF WORKLOAD AND KNOWLEDGE TRANSFER SERVICES ............................................................... 43 SUSTAINABLE DEVELOPMENT GOALS ................................................................................................................... 45 PRINCIPAL ORGANIZATION .................................................................................................................................. 48 ORGANIZATION OF RESEARCH AND TEACHING .................................................................................................................... 48 ORGANIZATION OF ADMINISTRATIVE SERVICES ................................................................................................................... 51 Admissions .......................................................................................................................................................... 52 Student Services and Career Center .................................................................................................................... 53 University Board Office ....................................................................................................................................... 55 Academic Office .................................................................................................................................................. 57 Open Office ......................................................................................................................................................... 59 Marketing and Communication .......................................................................................................................... 59 Global Recruitment ............................................................................................................................................. 64 Library and Research Documentation ................................................................................................................ 67 Accounting, Controlling and HR Management ................................................................................................... 69 Information Systems Services ............................................................................................................................. 69 Business Development and International Education .......................................................................................... 70 Start-up Hub ....................................................................................................................................................... 72 QUALITY MANAGEMENT ...................................................................................................................................... 74 2 INSTITUTIONAL REVIEW BOARD ........................................................................................................................... 78 GENDER AND DIVERSITY PARTY ........................................................................................................................... 79 SCHOLARSHIP STRATEGY ...................................................................................................................................... 80 GENERAL INFRASTRUCTURE AND ROOM ALLOCATION PLAN ............................................................................... 82 LECTURE ROOMS .......................................................................................................................................................... 82 OFFICES AND DEPARTMENTS .......................................................................................................................................... 83 3 Introduction Modul University Vienna is a private university in Austria that is accredited by the Austrian Ac- creditation Council (AQ Austria) and is recognized by the Federal Ministry of Science and Re- search. It started its operations on 1st of October 2007. In light of the profound changes taking place in societies and economies, driven inter alia by rapid scientific and technological develop- ments, the University plays a vital role in meeting current and future challenges and in developing new opportunities. In 2018/19, the University welcomed 287 new students in Vienna. 204 of those students enrolled in one of the eight study programs, 37 in the Foundation Program, and 46 extraordinary students (exchange students, seminar participants). In 2019/20, the overall intake of students should result in an increase of approximately 19%, which will lead to a record new number of 700 enrolled students (see Figure 1). Figure 1: Total number and origin of students1 1 Vienna campus only. 4 Figure 2: Citizenship of Students2 Figure 3: Number of students by Programs Since its foundation, the University has continuously developed its profile by turning the ‘Tourism University’ into a wider recognized Business School (see Figure 4). In 2017, the number of students 2 Vienna campus only. 5 enrolled in management exceeded the number of students enrolled in tourism related study pro- grams. By 2021, it is expected that management students will represent about two thirds of the student population. Figure 4: Number of students by study area The quality management system of the University shows that students are generally very success- ful in completing their studies within the standard time period of study. However, in the under- graduate programs, the standard study period is exceeded, on average, by only one to three months; in the graduate programs by two to six months and in the PhD program by one month3 (see Figure 5). In the MBA program, which offers a very flexible study organization for working professionals, the average study extension period is almost 2 years (23 months)4. Figure 5: Standard and actual study period 3 In the PhD program, there is only a very small sample and a short period of monitoring. 4 The University has taken measures to reduce the average study duration in the MBA program. 6 In the first 10 years of operation, 8.6% of all students withdrew from the University, mainly for financial reasons but also because they changed their minds and decided to study a different topic at another University, or for other personal reasons (e.g. home sickness). Additionally, 12.7% of students were expelled for not demonstrating the expected performance during their studies. However, thanks to the quality management system developed by the University, the ratio of graduates significantly increased from 74.1% during the first 5 years to 78.1% during the last 5 years of the first decade of operation (see Figure 6 and Figure 87). Figure 6: Intakes in all study programs Figure 7: Expelled and withdrawn students in % of all admitted students The age of students at enrollment varies on the level of the study program (see Figure 8, p. 8). For undergraduates,