Campbellton - Cascade Corridors Redevelopment Plan Section 3.0 Cascade Avenue Recommendations and Implementation Organization of Report 3.0 Cascade Avenue: Recommendations and Implementation Executive Summary – This summary identifi es the plan’s role in the city’s New Century Economic Development Plan and 3.1 Public Process & Visioning 3-1 highlights the plan’s redevelopment impact. 3.2 Corridor Vision Statement & Goals 3-1 3.3 Recommendations 3-3 Section 1: “Big Picture” Overview – This section provides a 3.4 Cascade Avenue “Road Diet” 3-5 review of the planning process, market and economic develop- 3.5 Neighborhood Traffi c Calming 3-9 ment strategy, and implementation approach. 3.6 Catalyst Site: Cascade & R.D. Abernathy 3-11 3.7 Catalyst Site: Cascade / Beecher 3-15 Section 2: Existing Conditions and Analysis – This section 3.8 Catalyst Site: Cascade Heights 3-17 provides a detailed description of the study area context analy- 3.9 Projects 3-21 sis for each corridor looking at transportation, land use, urban 3.10 Implementation Strategy 3-26 design, planning initiatives, and market trends. 3.10.1 Economic Development Map 3-29 3.10.2 Project Matrix 3-30 Sections 3, 4 & 5 are structured as stand alone sections for 3.10.3 Proposed Land Use Changes 3-35 each corridor. They describe the public process and visioning 3.10.4 Proposed Rezonings 3-38 and defi ning recommendations, projects and implementation. Section 3: Cascade Avenue – Recommendations & Imple- mentation Section 4: Campbellton West – Recommendations & Imple- mentation Section 5: Campbellton East – Recommendations & Imple- mentation Cascade Avenue: Recommendations & Implementation 3.1 Public Process and Visioning 3.2 Corridor Vision Statement & Goals A series of public workshops, open houses, one-on-one stake- Based on public input throughout the process including the holder meetings and presentations were conducted in early De- design charrette, stakeholder interviews, advisory committee cember 2005 as part of a design charrette for the study area. meetings, and public presentations, an overall vision statement This charrette began with an interactive workshop on Saturday, for the corridor has been crafted in order to capture the desired December 3rd where residents and stakeholders worked to- character and vision. From this vision statement a focused set gether to describe their issues and vision for these corridors. of goals have been outlined from which projects and recom- These sessions were documented and used to formulate an mendations have been derived. overall vision and set of basic goals for each corridor. A Cascade Avenue Vision Statement: What We Heard Strengthen Cascade Avenue as “a Neighborhood Avenue” that • Need to better utilize John White Park. serves as the front door to the area’s homes, schools, churches, • Drug and prostitution issues at Cascade/Beecher and Cas- and parks. Revitalize Cascade Avenue’s neighborhood com- cade Heights commercial areas. mercial nodes to better serve the community’s needs. • Housing/mortgage fraud destabilizing neighborhoods. • Elderly population needs assistance. Goals: • “Village” concept at Cascade Heights and Cascade/Beech- • Strengthen and stabilize the surrounding neighborhoods er nodes (2 story max, restaurants, neighborhood services, similar to a “Virginia Highlands”). • Revitalize the neighborhood commercial centers (Cascade • Underground utilities. Heights, Cascade/Beecher, and Cascade/RD Abernathy) to • Pedestrian lighting on Cascade Avenue. better serve the community’s needs and enhance the visual • Traffi c calm north-south streets (Beecher, Delowe, Centra quality of the corridor. Villa, Dodson, Harbin, Childress, etc.). • Make Cascade Avenue safer for pedestrians. • Make Cascade Avenue more pedestrian friendly (sidewalks, • Provide sidewalks and connections to area parks such as lighting, etc.). Adams Park. • Don’t let commercial spread into neighborhoods. • Calm and slow traffi c through our neighborhood streets. • Provide better pedestrian connections to the areas schools and parks. Campbellton-Cascade Corridors Redevelopment Plan 3 - 1 Cascade Avenue: Recommendations & Implementation Campbellton-Cascade Corridors Redevelopment Plan 3 - 2 Cascade Avenue: Recommendations & Implementation 3.3 Recommendations Based on the vision statement and goals, a set of projects and market opportunity, and location within the corridor, for signifi cant recommendations have been developed for the Cascade Avenue redevelopment and are intended to serve as “catalysts” for corridor and are described in the Projects & Recommendations revitalization throughout the corridor. section. These projects are organized into key areas of focus that include: Land Use & Zoning – changes/adjustments to land use and zoning at key sites in the corridor intended to support the rede- Corridor Cross Section – recommended improvements velopment of the catalyst sites and implement the city’s Qual- to Campbellton Road itself including, in some cases, ity-of-Life zoning standards that promote mixed-use and pedes- redesigning segments of the corridor, and added streetscape trian friendly private development. improvements. Streetscape/Sidewalks – recommended improvements to adjacent streets in the corridor specifi cally focused on adding sidewalk connections and improving the streetscape. Intersections/Traffi c Signals – specifi c recommendations at key intersections in the corridor which may include adding turn lanes, realignment, signalization, and/or pedestrian improvements. New Street Network – recommended new street connections intended to support a better balance of traffi c and structure development patterns in the catalyst sites. Traffi c Calming – locations/key streets that need traffi c calming in the surrounding neighborhoods to improve pedestrian safety and neighborhood quality-of-life. Transit – improvements/adjustments to transit service and amenities in the corridor intended to promote transit mobility. Catalyst Sites – key sites that have been identifi ed based on: property ownership patterns, current land use and utilization, Campbellton-Cascade Corridors Redevelopment Plan 3 - 3 Cascade Avenue: Recommendations & Implementation Recommendations Catalyst Site: Cascade / RDA S.GoS.Gordonrdon St.St. Ralph DDavidavid AberAbernathy Blvd. nathy Blvd. Kroger Citi Ctr. White St. Donnelly AvAvenue Beecher St. Beecher St. SW enue Connally E.S. Catalyst Site: Cascade / Beecher Beecher Rd.SW d Catalyst Site: Cascade Heights nt Roa John A White Avenue estmo Park & Golf e WWestmont Road BeBenjaminnja E. Mays Dr. Course min E. Ma CascadCascade Avenue ys Dr . Avon Ave r d. SanSandtown Rd. dtown Rd. sMillR Delowe Dr D Dodson Dr. DodsonDodson Dr. WilliWillis Mill Rd. Cascade E.S. Centra Villa Villa Dr. SW Dr. SW Legend Intersection Projects Planned Street Traffi c Calming Commercial & Multi- Institutional Family Residential Corridor Cross Section New Street Streetscape / Sidewalk Tree Cover Catalyst Project Greenway / Multipurpose Proposed Parks or Single Family Residential Park or Open Space Trail Open Spaces Campbellton-Cascade Corridors Redevelopment Plan 3 - 4 Cascade Avenue: Recommendations & Implementation 3.4 Cascade Avenue Road Diet Cascade Avenue: Existing Condition The Cascade corridor from I-285 to R.D. Abernathy Boulevard changes in width and lane confi guration from a two-lane road west of Cascade Heights, to three-lanes through Cascade Heights (two westbound and one eastbound), to four-lanes from Cascade Heights to R.D. Abernathy Boulevard. While the number of lanes change, the surrounding land use re- mains largely the same, with Cascade Avenue running through primarily residential neighborhoods with fronting single-family homes. The result in the four-lane sections of Cascade Avenue is a road that encourages speeding, increases accidents, and is pedestrian and neighborhood unfriendly. Participants in the public workshops and charrettes identifi ed Cascade Avenue as a speeding and safety issue. 10’ 10’ 10’ 10’ Road Diet Concept Cascade Avenue Existing A “Road Diet” is a term applied to the practice of converting four- lane roads into three-lane roads (one lane in each direction with a center lane dedicated to left turns). Many roads around the country, with similar land use characteristics and traffi c volume to Cascade Avenue, have been converted to three-lanes with great success. Results include; slower/calmed traffi c, safer ve- hicular left turns, inclusion of bike lanes or wider sidewalks, and safer pedestrian crossings. 5’ 10’ 10’ 10’ 5’ Cascade Avenue Proposed Campbellton-Cascade Corridors Redevelopment Plan 3 - 5 Cascade Avenue: Recommendations & Implementation Cascase Avenue Road Diet Cascade Avenue Before Cascade Avenue - After Converting to a three-lane section Campbellton-Cascade Corridors Redevelopment Plan 3 - 6 Cascade Avenue: Recommendations & Implementation The Three-Lane Concept & Revitalization Table 3-1: Revitalization of the Cascade/Beecher and Cascade Heights Cascade Avenue Intersection LOS Analysis commercial nodes is an important community goal. This sketch Existing 4- 3-Lane Concept illustrates how the three-lane concept could support reinvest- Lane ment and revitalization. The narrowed street provides more 2005 2030 2030 (plus Cata- space for sidewalks and streetscape, slows traffi c, and is easier lyst Projects) and safer to cross as a pedestrian. This conversion of Cas- 2030 cade Avenue sends a clear message that this is a pedestrian- Cascade Intersection LOS LOS LOS LOS oriented corridor serving to support street