“Eureka! Ranch’s unconventional approach has won raves from some of the biggest corporations.” CNN System Driven Innovation that Enables Everyone to Work Faster, Smarter, & More Creatively RIGHT NOW! Doug Hall Founder of the Eureka! Ranch Pre Publication 2nd Beta Prototype Page 1! of 194! RAW DRAFT Not Line Edited for Grammar Other Books by Doug Hall Jump Start Your Brain - with David Wecker A Proven Method for Increasing Creativity up to 500% Maverick Mindset - with David Wecker Finding the Courage to Journey from Fear to Freedom Paperback Title: Making the Courage Connection Jump Start Your Business Brain The Scientific Way to Make More Money Meaningful Marketing 100 Data-Proven Truths and 402 Practical Ideas For Selling MORE with LESS Effort Paperback Title: Jump Start Your Marketing Brain North Pole Tenderfoot A Rookie’s Adventures and Misadventures Walking in Admiral Peary’s Footsteps Jump Start Your Brain 2.0 How everyone at every age can be Smarter & More Creative Pre Publication 2nd Beta Prototype Page 2! of 194! RAW DRAFT Not Line Edited for Grammar System Driven Innovation that Enables Everyone to Work Smarter, Faster & More Creatively RIGHT NOW! Doug Hall Pre Publication 2nd Beta Prototype Page 3! of 194! RAW DRAFT Not Line Edited for Grammar The materials in this book are provided for the personal use of the purchaser of this book. The Innovation Engineering Institute, Inc., is the exclusive licensing agent for the owner of the copyrights, trademarks and or patents (Intellectual Property) defined on these pages. It maintains full and exclusive rights to these materials. No resign, editing, reproduction or creation of a derivative work from these materials is permitted without written permission from the Innovation Engineering Institute. The Innovation Engineering Institute’s primary purpose is to educate and distribute the Intellectual Property around the world so to “Change the World through systems that enable innovation by everyone, everywhere, every day, resulting in increased innovation speed and decreased risk.” This is accomplished through licensing agreements with for-profit, non-profit, educational, and government organizations. To ensure long term success of the Innovation Engineering movement, licensing is used to maintain quality. This is done to avoid the known and apparent mistakes of 6 Sigma, Lean, Reengineering, and other cultural-change movements that became watered- down as they expanded without a central organization providing leadership and quality standards. This approach to how Intellectual Property is handled aligns with what students are taught in Innovation Engineering courses. Importantly, we make it easy for organizations to license and distribute the Innovation Engineering Intellectual Property. To learn how your company, non-profit, university, college or government can become part of the Innovation Engineering Movement contact us at: Innovation Engineering Institue, Inc. 3849 Edwards Road Newtown, Ohio 45244 513.271.9911 [email protected] Throughout this book various trademarked names are utilized that are licensed by the Innovation Engineering Institute: BLUE CARD, BRAIN BREW, COLLABORATION CAFE, CYCLES TO MASTERY, DEATH THREAT, DO COOL STUFF THAT MATTERS, DON’T SELL ME, FAIL FAST FAIL CHEAP, FFFC, FLEA MARKET BLUEPRINTS, FREE BLUEPRINTS, IDEA COACH, IDEA DOUBLING, IDEA SCAN, IDEAS TO PAPER, IDEAS TO PATENTS, INNOVATION ENGINEERING, INNOVATION ENGINEERING (logo), INNOVATION ENGINEERING ACCELERATOR, INNOVATION ENGINEERING BLACK BELT, INNOVATION ENGINEERING BLACK BELT (certification), INNOVATION ENGINEERING BLUE BELT, INNOVATION ENGINEERING BLUE BELT (certification), INNOVATION ENGINEERING GREEN BELT, INNOVATION ENGINEERING GREEN BELT (certification), INNOVATION ENGINEERING LABS, INNOVATION ENGINEERING NETWORK, INNOVATION ENGINEERING THE CAREER ACCELERATOR, INTERACT, INVENTION BLUEPRINTS, LAWBREAKER, MARKETING PHYSICS, MEANINGFUL MARKETING, MEANINGFULLY UNIQUE, MERWYN, MIND DUMP, MUSICAL CHAIRS, NEW MARKET GPS, PATENT FLEA MARKET, PATENT ROI, PROBLEM PROMISE PROOF, RAPID TEST, SPARK DECK, STIMULUS RESPONSE, TREND BLUEPRINTS, TRUTH TELLER, VIP, VERY IMPORTANT PROBLEM, VIO, VERY IMPORTANT OPPORTUNITY, VIS, VERY IMPORTANT SYSTEM, WHAT DID YOU LEARN?, WINNING WAYS, YELLOW CARD The most current list can be found on the InnovationEngineering.org web site by clicking on the ©, ® &/or Patentable Technology used under license from Innovation Engineering, LLC statement at the bottom of the home page. Copyright © 2016, Doug Hall. All Rights Reserved. Pre Publication 2nd Beta Prototype Page 4! of 194! RAW DRAFT Not Line Edited for Grammar This book is Dedicated to The Innovation Engineering Pioneers The Innovation Engineering Pioneers are the Heart, Brains and Soul of this Movement. They believed when all that existed was a dream that everyone, everywhere could use innovation to work smarter. To paraphrase Sir Isaac Newtown, If the words on these pages help you it’s because I have stood on the shoulders of the Innovation Engineering Pioneers. A detailed thank you list of the Innovation Engineering Pioneers is provided on page _____. There is a small group of people within the Innovation Engineering Pioneers and I must say a special thank you to. These people made critical decisions or provided insight that made Innovation Engineering possible. Debbie Hall - My wife, partner and love for 40+ years. She “signed on” for this crazed adventure to change the world without hesitation. She did so even though we were at a point in life where reasonable people start transitioning to a more relaxed life. Without her total support and wise advice Innovation Engineering would not exist. Maggie Nichols - The President, COO and leader of the Eureka! Ranch. Maggie is the visionary who was the first to challenge the idea that innovation was a special skill. Standing at Thresfield’s Pub, at the Eureka! Ranch, she articulated a vision that we could and should enable innovation to be something that everyone, every where can learn and do. Together we lead the very first class at Troon in Scotland. M Bradford “Buzz” Hall - My Dad. He taught me what he learned from Dr. W. Edwards Deming. Even in his last days on this earth, a conversation about Dr. Deming would evoke a passionate statement on the the critical importance of focusing on fixing the system - not blaming the workers. He’s not with us anymore but I’m sure he’s proud of what he ignited. Robert Kennedy - retired President of the University of Maine. He was the visionary who saw the critical importance of teaching all students how to innovate. He challenged me to create something that was far more significant and broader reaching then I ever could have imagined. Roger Kilmer and Aimee Dobrzeniecki - Retired from the US Department of Commerce. Their proactive leadership ignited this movement long before innovation was accepted broadly as critical to sustained growth. Their support for never ending innovation in how we innovate has become a core value of this movement. Dr. W. Edwards Deming - I never met Dr. Deming in person. However, I feel like I know him well based on the thousands of hours I’ve spent talking to those who knew him, watching 20 DVD’s of his talks, and reading everything I can find that he wrote. My appreciation for his work continues to grow. Most important of all, his mindset towards never ending learning and challenging of even his own work has become a core value of Innovation Engineering. His view was best expressed in his reaction to someone who was complaining that Dr. Deming had changed his message - “I will never apologize for learning”TABLE OF CONTENTS Pre Publication 2nd Beta Prototype Page 5! of 194! RAW DRAFT Not Line Edited for Grammar Introduction Chapter 1: PROBLEM - The Innovation Gap Chapter 2: SOLUTION - History and Innovation Engineering Pedigree Chapter 3: INNOVATION AGREEMENT Chapter 4: INNOVATION SYSTEM Chapter 5: LEARNING MINDSET - Overview Chapter 6: LEARNING MINDSET - Create System Chapter 7: LEARNING MINDSET - Communicate System Chapter 8: LEARNING MINDSET - Commercialize System Chapter 9: ALIGNMENT Sub System Chapter 10: COLLABORATION Sub System Chapter 11: MERWYN RAPID RESEARCH Sub System Chapter 12: PATENT ROI Sub System Chapter 13: Ten Lessons on How to Get Started Back Story: Who is Dr. W. Edwards Deming? Interview with Kevin Cahill - Executive Director of the Deming Institute Thank You Pre Publication 2nd Beta Prototype Page 6! of 194! RAW DRAFT Not Line Edited for Grammar Introduction “...System Driven Innovation, like the System of Profound Knowledge that my Grandfather taught, is a new mindset that you have to commit to....Your market's going to change, your business is going to change. It gives you such an amazing advantage, because it teaches you how to look at and deal with those changes by thinking differently.” Kevin Cahill From the Interview in the Appendix Executive Director - The Deming Institute Grandson of Dr. W. Edwards Deming "To survive companies need a durable competitive advantage. No technology, plant, product or market will ever be that. The only durable competitive advantage is your people and their ideas. Yes, Innovation Engineering takes it's founding principles from Deming and I am sure Deming would have loved it. I am also quite confident that Juran, Crosby, and Taguchi would approve. The key issue to me is that Innovation Engineering creates a repeatable process that leads to a durable competitive advantage.” Walter Werner Deming Master GOOD NEWS! I bring you good new! Innovation success is not random. SystemDriven Innovation enables you and everyone on your team to use innovation to work smarter, faster and more creatively. It transforms innovation from a random act to a reliable science. This new mindset ignites confidence in the future. It enables the creation of bigger and bolder ideas. It turns bold ideas into reality faster, smarter and more successfully. With the new mindset - innovation by everyone, everywhere, every day is the new norm. Whining is replaced with a sense of optimism. The rapidly changing world, as a result of the internet, the global economy and new technologies is seen as tremendous opportunity not a threat.