Joe Polish, President of Piranha Marketing, Interviews: Motivational Speaker, Author & “Secret Millionaire” James Malinchak Win-Win Marketing Developing Marketing Strategies That Benefit Everyone Win-Win Marketing Joe Polish Interviews Author & Motivational Speaker James Malinchak Joe Polish’s Tempe, Arizona office – headquarters for Piranha Marketing – is often referred to by marketing insiders as “action central” for much of the entrepreneurial world. Though he made his fortune in an almost invisible niche by telling carpet cleaners how to crush the competition and turn their small local businesses into money-churning machines, he is now among the most well-known, respected, “complete marketing geniuses” in the world. Consulting clients from many different countries each happily pay up to $20,000 a day just to hear his advice. His “boot camps” attract convention-sized audiences full of famous entrepreneurs and many of the “superstars” of Joe Polish marketing and advertising. In a business environment bristling with false prophets and bad advice, Joe’s unique mix of real-world experience and stunning financial success has earned him a spot among the most trusted experts alive. His one-of-a-kind recorded interview series, “The Genius Network” is a “Who’s Who” of super-savvy marketing and advertising brilliance. No one refuses an interview with Joe. He has the gift of gab and the insight of a business veteran who’s earned his success. The “best in the biz” seek him out. He knows the good, the bad, and the ugly of what’s working – and what’s not working – on the Web, in infomercials, in direct response ads and direct mail, in niche marketing, in personal coaching and in every critical area of the entrepreneurial landscape. The business world is moving faster than ever before. Staying close to the action means paying attention to Joe Polish and Piranha Marketing. © 2011 Piranha Marketing, Inc. 2 [email protected] Phone: (480) 858-0008 Fax: (480) 858-0004 Win-Win Marketing Joe Polish Interviews Author & Motivational Speaker James Malinchak Joe: Hello, this is Joe Polish, president of Piranha Marketing and founder of the Genius Network Interview Series. You’re about to hear one of my Genius Network interviews. I just want to thank you for taking the time to listen to this and I hope you find it very useful. If you want to find out more information about some of the interviews and resources that can help you in your business, you can go to www.JoePolish.com and we have a Joe Polish Recommends section, with all kinds of resources and vendors and services and products that we recommend that could help you in your business. Also, for more useful interviews and a whole list of other people that I’ve interviewed, you can go to www.GeniusNetwork.com. Thanks, and enjoy the interview. ---------------------- Joe: Hi, this is Joe Polish, and I’m here with my good friend, Mr. James Malinchak. I’m going to interview this dude. First off, thanks for being here. James: I appreciate it. Thanks for having me. Joe: Since we know each other, we can goof around here. James: I’m really worried. Joe: First off, we’re both wearing black shirts and jeans right now, which I think is kind of funny. James: Joe just told me it’s been a childhood fantasy to be me. Joe: I’ve never said that. ©2011 Piranha Marketing, Inc. 3 [email protected] Phone: (480) 858-0008 Fax: (480) 858-0004 Win-Win Marketing Joe Polish Interviews Author & Motivational Speaker James Malinchak James: Black shoes, too. What’s up? I’m in jeans, man! I started at Joe: We’re going to go shopping after this. James, you’ve been doing info marketing, and speaking for a long a young time. You’re now a star on TV, Secret Millionaire. age, Let me give the viewers a little bit of background. I’ve got a lot of speaking bio stuff on James, but his name is James Malinchak. What I want to mention is you’ve given over 2,200 presentations, which is a lot of to help speaking. What’s that all about? kids. James: I started at a young age, speaking to help kids, college students, and teenagers. That was my passion. I loved it. I would speak 2 or 3 times a day, 150, 180 gigs a year. I was just busting. I just loved it. Joe: You still do. James: I still do. Joe: I speak, but nowhere near that level. You’ve written 16 books, including one of the ones a while back called, Chicken Soup for the College Soul. So, you really integrated the college market. You’ve been Marketer of the Year for Dan Kennedy and Bill Glazer. You charge between – for your speaking gigs - $20,000 to $100,000. Have you ever gotten paid more than $100,000 at one? James: No, not yet, but I will. I have a goal to get a $1-million gig. Joe: Really? The reason I bring that up is I’m going to ask you some questions about speaking and about making a living sharing your expertise. Also, you’re named one of the top 40 business people under the age of 40 in Las Vegas, you own 6 different businesses, you’ve been doing a lot of philanthropic work. You gave away over $100,000 of your own money on ABC’s Secret Millionaire. © 2011 Piranha Marketing, Inc. 4 [email protected] Phone: (480) 858-0008 Fax: (480) 858-0004 Win-Win Marketing Joe Polish Interviews Author & Motivational Speaker James Malinchak Also, in the last 6 months, you’ve donated and raised over $350,000 for children’s charities. Part of what your mission is right now It’s always is doing that. Talk a little bit about that, and then I’ll have you share some more things about you, and then we’ll get into asking some strategic things been tough for our viewers to hopefully take away some good stuff, other than jokes to explain that we’ll tell. what I do. James: I have a special place in my heart for kids. There are some bright kids out People there who just don’t have some of the financial opportunities that we have outside of – very smart kids, loving kids, great kids with big ideas, and it breaks my our world heart to see they don’t get a chance to live a dream because they don’t have money to go to school, or they don’t have the social skills, or the business don’t get skills, or the relationship-building skills that we all know as entrepreneurs. it. It’s been a real passion. I have a big goal, where I want to impact a million kids. Just maybe even become the voice that helps a lot of kids learn entrepreneurial skills. Joe: Who are you, really? Who’s James Malinchak? What do you really do? If you had to talk about what your business does, the value it creates, what it represents, who your audience is, what is it? James: It’s kind of strange. It’s like when I go on a blind date, and a girl asks, “What do you do?” I used to try to explain it. First I would say, “Well, I speak.” If she doesn’t know our world, she’d be like, “What do you mean, you speak?” I’m like, “I talk to groups.” She’s like, “Yeah, but how do you make a living?” I’m like, “Oh, man, I see where this is going.” Certain speakers make more in an hour than some people may make in a year. It’s always been tough to explain what I do. We get it, like our world, but people outside of our world don’t get it. So, if I had to just bullet point it, I actually am a fee-paid motivational speaker. I’m very proud of it, by the way. People say, ©2011 Piranha Marketing, Inc. 5 [email protected] Phone: (480) 858-0008 Fax: (480) 858-0004 Win-Win Marketing Joe Polish Interviews Author & Motivational Speaker James Malinchak “Motivation wears off,” but I love it. Motivation saved my life when I was going through a tough time with my sister dying of a brain tumor. So, I’m You can be an advocate of it. I started on the college circuit, helping kids. the best What happened was a unique thing started to occur. People speaker in started to say, “I’ve never heard of you before. You didn’t fall out of an the world, airplane and live. You didn’t win a Super Bowl. You don’t have a movie about your life. You don’t have a New York Times best-selling book. But with the you seem to be out there speaking, and making more money in this most motivational speaking thing than the big-name people. How the heck do impactful you do this?” I’ve always run it as a business, so I started teaching others how to message, do that. That’s when I created my Big Money Speaker Boot Camps. but if I can out- Joe: I wanted to talk about that, because I’ve been to one of your conferences, I’ve spoken at one of your events. There is a huge difference between market being well-known and being well-paid. I think that’s why people go to you, I’ll your events. They actually want to learn how to make money as a beat you speaker.