SOCIAL IMPACT REPORT 2015 1 SOCIAL IMPACT REPORT 2015 CONTENTS Bringing People Together To COMMUNITY Enrich Their Lives 2 Positive Change In Our Communities 4 Measuring Our Impact 6 Where We Make A Difference 8 IS NOT JUST Social Return On Investment 10 Our Programs 12 - NRL Respect 12 PART OF - NRL Learn 16 - NRL Health 20 Champions Aren’t Just On The Field 24 2016 Ambassadors 30 OUR GAME; Program Partners 31 IT IS OUR Appendix 32 GAME. 2 3 SOCIAL IMPACT REPORT 2015 BRINGING PEOPLE TOGETHER TO ENRICH THEIR LIVES Rugby League has produced This Social Impact Report – the first generations of legends and legendary of its kind for Rugby League – outlines moments. Men, women and children the work we do and measures the who have inspired others to better impact we have throughout our themselves in their own communities communities. and through their own lives. Our communities are the Some of these moments occur on the foundations from which our field – from dusty rugby league fields game draws its strength. in far regions of the country, to the Our purpose in serving communities bright lights of major stadiums in is simple. To lead and inspire people our cities. of all ages and from all walks of life Many moments of real impact to be the best they can by providing however, occur away from the field, pathways and opportunities to live in our local communities. It is these positive, respectful and healthy lives. moments that connect our game and In doing so, we will continue to bring unite our fans like no other. people together and enrich their lives. Superstars like Greg Inglis and Jenni- John Grant Sue Hoepper – with proud Indigenous Chairman, Australian Rugby League backgrounds who spend countless Commission hours in Indigenous communities and as part of programs such as School 2 Suzanne Young OUR ELITE AMBASSADORS AND PLAYERS SPEND MORE THAN Work and our All Stars week. Chief Operating Officer Retired greats like Dan Hunt and Nathan Hindmarsh, who stand with us in helping to tackle bullying in schools and raising awareness and support of mental illness. , Our elite ambassadors and players 35 000 HOURS spend more than 35,000 hours OUTSIDE OF FOOTY COMMITMENTS IN OUR COMMUNITIES. outside of football commitments, working in their communities. They realise their impact and voice can go some way to helping improve the lives of many. 4 5 SOCIAL IMPACT REPORT 2015 POSITIVE CHANGE IN OUR COMMUNITIES PRINCIPLES THAT GUIDE US Our game and our voice are big, but we are by no means experts across the community initiatives we take part in and support. That’s why it’s crucial we partner with leading experts across Australia, New Zealand and the Pacific to help guide and support our campaigns. Three pillars define our work in the community, and guide the programs and initiatives we invest in: NRL RESPECT NRL HEALTH We are champions for developing We are a powerful voice for physical self-respect and social responsibility and mental health and wellbeing. to encourage inclusion and help build We promote the benefits of sport and cohesive communities. We speak up exercise to help people feel healthy, against bullying, violence, racism and positive and connected. any other form of discrimination. NRL LEARN 255,392 We aim to inspire young people to SCHOOL CHILDREN WERE EDUCATED ON THE VALUE follow their dreams by promoting the RESPECT OF WELLBEING AND LIVING AN ACTIVE AND HEALTHY importance of study, education and working hard to achieve their goals. LIFESTYLE DURING THE MONTH OF FEBRUARY FOR We understand this is important from COMMUNITY CARNIVAL ACROSS 1,000 SCHOOLS the classroom to the locker room. AND 77 JUNIOR LEAGUES CLUBS LEARN HEALTH 6 7 SOCIAL IMPACT REPORT 2015 MEASURING OUR IMPACT The primary objective in measuring our work in the community is to effectively articulate the social, economic and environmental value that our community 969 programs contribute year on year. NUMBER OF SCHOOLS VISITED Being accountable through this evaluation will ensure that we better understand and strive to improve our practices to achieve better outcomes DURING COMMUNITY CARNIVAL for our community. That’s why we have chosen a well regarded methodology to understand, measure and value the impact of our programs in the community. 42,649KM DISTANCE TRAVELLED DURING COMMUNITY CARNIVAL 8 9 SOCIAL IMPACT REPORT 2015 FIJI WHERE SAMOA 3 WE MAKE A 41 2 DIFFERENCE The number of cultural groups engaged in Community programs in 2015 We are proud of the cultural diversity of our fans, members and players and those who volunteer, officiate and administer the game. Our community work starts from within – with the support of our clubs TONGA PNG and states. Together, we make 3,500 a difference by supporting members The number of school children in Papua New Guinea given Community 1 4 of the rugby league family and local Education resources communities. Whether it is Roosters Against Racism or NRL Wellbeing in Alice Springs, we achieve a sense of inclusiveness as one community team, right across the country. NT Key: 17 QLD Approximate number 1112 of communities our programs are delivered in. NZ Source: NRL Football & NRL Community NORTH WA 4 7 SA NSW 6 1714 NZ ACT 12% SOUTH Indigenous players at the elite level VIC 8 4 35 TAS 1 42% Pasifika players at the elite level 10 11 SOCIAL IMPACT REPORT 2015 METHODOLOGY SOCIAL AND APPROACH RETURN ON The methodology utilised a six stage approach to measure the impact of the game’s work in the community and INVESTMENT engaged CSR Strategic Consulting to independently conduct the evaluation. Social Impact Reporting (SIR) is regularly used amongst not for profit The scope of this report assessed organisations and social enterprises the impact that three major NRL to better understand the delivery Community programs had on of social benefit to communities. their participants, partners and communities: SIR is a form of cost-benefit analysis that tells the story of how change » NRL In League In Harmony is being created by measuring » NRL School 2 Work social, environmental and economic » NRL State of Mind outcomes, using monetary values. This analysis ultimately enables a The impact stages are as follows: ratio of benefits to be calculated. STAGE 1: SETTING SCOPE For example, a benefit ratio of 1:3 indicates that an investment of » Specify evaluation objectives $1 delivers $3 of social value. and design The NRL has used the SROI Guide, » Determine stakeholders, written by the UK Cabinet Office in resources, etc. 2009 and updated in January 2012 STAGE 2: MAPPING IMPACT as a basis for this report. The SROI Guide is a result of consultation with » Map the program plan across the practitioners, members, academics Impact Map and others with an interest in social » Develop outcome Indicators and environmental value, and STAGE 3: EVIDENCING OUTCOMES impact measurement and is globally regarded as best practice. » Assign monetary values and financial proxies STAGE 4: ESTABLISHING IMPACT » Adjust for deadweight and attribution » Draw, interpret and justify conclusions STAGE 5: CALCULATE SROI » Calculate the ratio STAGE 6: REPORT, USE AND EMBED » Use and embed the results » Disseminate the results to relevant groups 12 13 OUR PROGRAMS Community groups participating in “I have learnt more about being NRL IN the program include: Culturally And respectful of other people’s Linguistically Diverse (CALD) youth differences and it made me in high schools, intensive English a better person.” LEAGUE IN centres, juvenile justice centres Program participant and junior leagues clubs. Our NRL Sir Joseph Banks High School 15yo HARMONY ambassadors work and engage with youth from all backgrounds across “One of the most beneficial parts of religion, gender, culture and social BUILDING COHESIVE the program is the way in which the backgrounds. COMMUNITIES THROUGH programs takes the message from the VALUES AND RESPECTFUL In 2015, more than 1,000 youth from classroom environment and apply it BEHAVIOURS 30 schools throughout New South in a practical Rugby League sense on Wales participated in the program – the field.” The NRL’s In League In Harmony (ILIH) our most successful year since the program aims to promote social Cobham Juvenile Justice Centre. program began in 2012. cohesion by tackling issues such as social disengagement, racism, gender The program has identified more than “Sport reflects and shapes the inequality and bullying. 200 Youth Ambassadors who are character of our society. Through our being further developed to become partnership with the NRL, we have Program participants take part in active leaders in their communities. an opportunity to develop a leading theoretical and practical classes Initiatives include students hosting example of what a civil society can over the course of seven weeks, with harmony events in their schools, do to promote social inclusion and NRL lessons designed to develop both combat racial discrimination.” volunteering at NRL Harmony Day rugby league and interpersonal skills events, and mentoring their peers. by acknowledging, appreciating and Dr Tim Soutphommasane celebrating the diversity amongst During 2015, the program delivered Race Discrimination Commissioner peers and the wider community. its inaugural In League In Harmony Youth Summit and was recognised at “It has provided students with a great RESPECT At the conclusion of the seven weeks, sense of the importance of teamwork, the Australian Multicultural Marketing students and participants host Awards for service to youth. setting goals, communication and a Harmony Day celebration and positivity. It has also provided students gala-day festival. Another highlight in 2015 included with the skills and confidence to learn the NRL forming a partnership with NRL ambassadors, including former new sports and make new friends with the Human Rights Commission, NRL players, help facilitate the students from the mainstream high through the In League In Harmony course and gala days, along with NRL schools.” program, to promote the Commissions teaching staff and project officers.