SERVING THE SPORTS TRADE IN THE UK AND ROI Sports £3.50 NOV/DEC 2010 Insight THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS CANTERBURY LAUNCH AW 2011 COLLECTION INSIDE THIS ISSUE WWW.CANTERBURY.COM TERRY SANDS VISUAL MERCHANDISING STAG BUYING SHOW IN SEASON THE ARCHITECT OF SAMURAI'S TOP TIPS TO BOOST SALES EXCLUSIVE INTERVIEW FOCUS ON FOOTBALL, £5MILLION SUCCESS STORY AND EVENT PREVIEW RUGBY AND RUNNING NEED SPORTS RETAIL LOGISTICS? IT’S GAME ON WITH PIC & PAC! Looking for a logistics specialist to handle high volume order processing, pre-retail, UK Import Services leads the way in sports and European distribution? Here in Southampton close to the container port, PIC & PAC retail distribution. Please contact: are on-hand, night and day to pick what you need, scan it and pack for despatch. Mike Thomas, Client Services Director: PIC & PAC are part of Import Services’ reliable team; linked to our state-of-the-art online monitoring system. This means you can track your orders to successful delivery 24:7, 01489 799500 safe in the knowledge PIC & PAC work at an industry leading level of accuracy. So if you manufacture or distribute sports products for retail and your customers’ order a hundred golf clubs or even a single riding hat, you definitely need PIC & PAC! www.importservices.co.uk Updated For 2011! s New dynamic arch cradle s Support and energy return s Improved shock absorption s Primary - full length s Secondary - specifi c N T I TE S S E T B 1st FOOTDISC Available in three arch heights low arch medium arch high arch Brand New For 2011! Available in three arch heights low arch medium arch high arch Call 01344 623883 for further details Starter Packs Available Footdisc measuring device updated for 2011 3 UK distributor www.mar-systems.co.uk Maximise fitness, wellness and sports performance POWERbreathe products use the tried and tested principles of resistance training to improve breathing strength and stamina in as little as 4 weeks. POWERbreathe has been described as “the dumbbells for your lungs”. PLUS FROM BONUS £249.99 IRONMAN (incl VAT) DVD INCLUDED The POWERbreathe Kinetic is the world’s 1st intelligent digital breathing trainer RRP and provides exclusive, adaptable and personalised 99 respiratory coaching. £49. Auto - Optimising training technology automatically provides (incl VAT) the optimum training resistance Auto IMT to suit each users personal performance requirements. Breathing pacing coach indicates number of breaths completed LR MR HR and intelligently guides breathing for better results. LIGHT MEDIUM HEAVY Training Guidance RESISTANCE RESISTANCE RESISTANCE Review current and previous training and testing data eg. power generated, load lifted and lung volume. Training History Use personalised warm up and cool down protocols to aid performance and reduce recovery times. Warm-up Cool-down LR MR HR LIGHT MEDIUM HEAVY RRPP RESISTANCE RESISTANCE RESISTANCE £29.99 (incl VAT)AT) From RRP £59.99 (incl VAT) ActiBreathe programmes combine POWERbreathe training technology with unique whole body conditioning exercises and music. For more information and to find out how to become a stockist go to: WEBWWWPOWERBREATHECOMsEMAILUKENQUIRIES POWERBREATHECOMs4EL www.powerbreathe.com Ironman®, Ironman Triathlon®, Iron Girl® and M-Dot® are registered trademarks of World Triathlon Corporation. Used here by permission. IN THIS ISSUE Contents 11.10 E-CATALOGUES & BROCHURES To view the latest trade e-catalogues and brochures, ABC Certification SportsInsight visit www.sports- working with insight.co.uk. Sports Insight has a current ABC certified circulation of 5,503 (audit period July 1, 2009-June ONLINE COMPETITIONS 30, 2010). The Audit Bureau of For more details on the latest Sports Insight Circulations (ABC) is an independent audit watchdog online competition visit www.sports- that verifies magazines’ circulation figures, providing insight.co.uk and click on the competition tab accurate and comparable data for advertisers. for your chance to win. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to WEEKLY E-NEWSLETTER conform to industry standards. Are you missing out on the latest industry news? Then subscribe to the FREE Sports Insight newsletter. Simply go to COVER STORIES 74 E-TAILING www.sports- How to build an online community insight.co.uk and 32 STAG BUYING SHOW click on the Exclusive interview and event preview 82 UNDER THE COUNTER newsletter tab. A sideways look at the world 36 TERRY SANDS of independent retailing WWW.SPORTS-INSIGHT.CO.UK The architect of Samurai’s £5million success story 54 VISUAL MERCHANDISING IN SEASON Top tips to boost sales 58 FOOTBALL 64 RUGBY REGULARS 68 RUNNING 10 NEWS 72 WOMEN’S SPORTS Latest headlines, key dates and events FEATURES 16 KIT STOP 8 SINGLE-MINDED Essential stock for your shop Individual sports remain more popular than team games, according to the NPD Group 23 FOCUS ON… Shock Absorber sports bra range 44 IN THE MANUFACTURING MINORITY 24 MEET THE BUYER Why do some brands still Maz Darvish, Sweatband.com’s manufacture in this country, founder, CEO and buyer and does a product’s UK connections make it more 27 FSPA FOCUS attractive to consumers? The latest news from the Federation of 50 DO YOU HAVE TO Sports and Play Associations SEE TO BELIEVE? A disability may no longer 28 MOVERS & SHAKERS be considered a sporting John O’Connell, managing director of disadvantage, if it’s the Lee Sports Distributors in Ireland right kind Editor: Jeff James. Tel: 01273 748675 Group Editor: Ted Rowe All contents © Maze Media (2000) Limited. The views expressed in this Email: [email protected] Publisher: Matthew Tudor magazine are not necessarily those of the publisher. Every effort is made to ensure the veracity and integrity of the companies, persons, products and Assistant Editor: Louise Ramsay Art Director: Jim Philp services mentioned in this publication and details given are believed to be Advertising Manager: Keith Marshall Tel: 01206 508601 accurate at the time of going to press. However, no responsibility or liability Tel: 01206 505947 Email: [email protected] whatsoever can be accepted for any consequence or repercussion of Email: [email protected] Designer: Chris Ashworth responding to any information or advice given or inferred. No part of this Fax: 01206 500243. Advertisement Art Director: Lee Beecroft publication may be copied, broadcast, interpreted, or stored, in any form, for Advertising Sales Reproduction: Ace Pre-Press. Tel: 01206 797541 any purpose, without the written permission of the publisher. 21-23 Phoenix Court, Hawkins Rd, Accounts: 01206 505907 ABC certified circulation: 5,503 Colchester, Essex CO2 8JY Published by Maze Media (2000) Ltd, 21-23 Phoenix Court, (audit period July 1, 2009 to June 30, 2010) Group Advertising Manager: Sam Reubin Hawkins Rd, Colchester, Essex CO2 8JY UK/ROW SUBSCRIPTION: £25 for one year (10 issues) 06 SPORTS INSIGHT WWW.SPORTS-INSIGHT.CO.UK 07 INDIVIDUAL AND TEAM SPORTS Single minded Individual sports remain more popular than team games, according to the NPD Group Are you a train-alone type of person or Team sales do you prefer the togetherness of team $ # % sports? Personal goals are a way of & %!" measuring success when running your % ! !" # most recent marathon, but would you get more of a thrill from hitting a quick century and receiving the accolades from your cricketing team-mates? It appears the vast majority of people in Great Britain prefer to play individual sports. $ % '()R + ) % % % , % - % $ & . # R % # / 08 SPORTS INSIGHT % !- 0 # % 1 % # # ! % 2 %% # # < & % # # %% # # #+ # # # # 2 # 4 # % % # !"!" " ## # . % # # 3 $ ' = % # # Q R % # ! % #% % # 4 ## # % 4% % % # # # % % # " R ? % % #53 % # # # # $ # % %!" & % # # # Invigorated %6 # # $ % # % % = # # % R% # 6 % & 78$ ' 8 % % # 98 % si %# % # :& $'()9 % ; % % '()R + ( 0 # # #% % '()9 % %% # @--/ www.sports-insight.co.uk 09 ALL THE VERY LATEST IN THE SPORTS INDUSTRY... Send your news stories to the Sports Insight news desk at WHAT’S NEWS [email protected] or call 01273 748675 Dates THE STAG BUYING SHOW BARRY MELLIS NOVEMBER 21-22 Four Pillars Hotel TO LEAVE INTERSPORT Cotswold Water Park ISRA WINTER SHOW FOR ASICS JANUARY 17-18, 2011 Barry Mellis, Intersport’s general manager, will become ASICS managing The Heritage Hotel & Golf Resort Killenard, Co Laois director for the UK and Ireland in the new year. Ryoji Sekito, ASICS’ current UK and Ireland managing director, will ISPO return to Japan, having been in the role for the past nine years. FEBRUARY 6-9 “ASICS is a fantastic, highly credible brand with the realistic ambition New Munich Trade Fair Centre of becoming the number one premium sports performance brand,” says Mellis. “I relish the challenge of developing brand presence and growth in both the UK and Irish markets.” ISPO CHINA 2011 Alistair Cameron, president and chief operating officer of ASICS BV, FEBRUARY 23-25 Europe, says: ”Everyone at ASICS worldwide is grateful