"So m e of these days they'll be k i c k i n g the Arabian Nights entertain­ ment volumes out of the pub­ lic libraries and substituting photographs of D o u g 1 a s DouGLAS FAIRBANKS Fa i r b an k s with clipping books of his adventures in • the Land of Fantasy." tn -Los Angeles News ''llzeBLACK • PIRATE~~ Photography in Technicolor Released by United Artists Corporation How To Put This Pic.ture Over Herald this as a Fairbanks production. The name 1. of this' producer-star is perfect box-office language. 2. Stress the fact that this is the world's first exquisite color film-an epoch-making advance in show­ manship. Advertise lavishly and confidently. In ."The Black 3. Pirate" you_hilVe that which backs up rhe greatest It is my belief that the campaign,-Pe.rsonality, Adventure, .Romance. motion picture c a m e r a should not merely record. It should see through a selec­ Go into big exploitation-a Treasure Hunt, a tive impressionistic eye. It 4. Drawing Contest, a Ship Model Contest, or a should capture moods as an dozen others-all in this book. impressionistic p a i n t i n g does. In the . human mind there Appeal to women! This picture is vivid and ar­ is always a flickering revolt 5 . tistic romancing. The love interest is emphasized. J l against the stifling actual­ The sentiment is enthralling. ities of life and a desire to escape from them. The screen offers an outlet for Appeal to men! "The Black Pirate" is red-blooded the spirit of rebellion. It 6. stuff, dynamic in atmosphere, with the most virile gives actuality to our dreams --our moments of adventur­ of screen hero~s. ing into the highroads of romance. Appeal to the young! Here is the essence of all ad­ THE BLACK PIRATE 7. venturing, all imagination, all story-book glamor. is a romance of the sea and it has been our aspiration to Ride along on the profitable tide with the greatest catch and reflect the real 8. spirit of seafaring, with all salt-sea photoplay ever .produced. Announce it as its colors and its odors, its such. - swinging, croohing, shriek­ ing rhythm. Signed The cut on this page -DOUGLAS FAIRBANKS JJ-8-Two-Col. MAT ONLY (Mat lOc) Catchlines With Ticket... Selling "Pep" "Who are you?" she HURRY! queried gently. See the marvelous natu­ ral color picture of love, "A pirate who has romance and adventure found his treasure," he in the days of the Spanish told her and, stooping, Main. kissed her hand. Adventure for the men DON'T MISS: Heart throbs for the wo­ The sword and dagger men duel on the sands! Endless delights for the children The slitting of the rich galleon's sails! Joyous entertainment for everybody. The powder - monkey's train around the help­ less victims! DASHING The new leader's wooing DIFFERENT of the fair captive! DELIGHTFUL The Black Pi rate made to walk his own plank! Rollicking Romance with The battle on the fated the tang of the salt seas! merchantman! The battle royal on the Thrills that surge like a JJ·ll- Two-Col. Cartoon MATS ONLY (Mat. lOc) storm swept sea. doomed ship! The most successful color film ever An epic of sea outlaws, among "You risk your life for me," she produced. whom to show chivalry is to court said gravely. death. "I would do more- l would Two days of FEAR taught her to give it," he told her. love him! Kindles to life that spark of wild adventure that lurks m every Vibrant with the rollicking swing He sends this message: of Buccaneer Days. heart. "And if said Ransom be deliv­ A Page from ered by noon tomorrow, then will The romantic glamour of auda­ the Princess be given back to you c.ious Piracy. THE spotless and unharmed, but if . ye HISTORY and LIVES come against us with ships of ~ar Races under full sail into a hurri­ and soldiers, then shall the Prin­ cane of thrills. Of the most Bloodthirsty cess be put to death and her body thrown into the sea." A rip-roaring tale- a high seas PI R ATES adventure attuned to heart-warm­ Who Ever Infested WHAT WAS THE OUT­ mg romance. The Southern Seas. COME? Resplendent Romance- with all See the sweeping bigness of the open "He's a lad of rumgumption!" cried DOUGLAS FAIRBANKS seas. they, for his feat meant fifty All the things that make for ad­ pounds a head for every man jack m venture in its most alluring form. of them. "THE BLACK PIRATE" u •••• UUU UUUUUUUUUUU GUO U UUU UU •••• GUO ''The screen tnasterptece. '' - London Daily Mirror The Material in this Book has been 1 Successfully Tried Out-Use It. JJD-7- Two-Col. Ad (Cut SOc; Mat lOc) A Hit in New York, Boston Los Angeles and San Francisco Douslaf Fai¥L(lnkf ~ i-,_'':IJ,~ . Black Pi.-al~' JJ-4-Two-Col. Scene (Cut SOc; Mat lOc) UU UUUUU GUO UQUU UUUU-U ''An exquisite glitn} A BIG TIME TREASURE HUNT A REAL KEY has been hidden in a public place in "The Black Pirate" this city. An eighteen-word sentence tells exactly where Benefits Both it is hidden. The Evening World will give each day Ties Up \Vith a of this week, definitions of three of the words in the Theatre and 1\..T0'1:11TC ~ ~ ~ .o."f4 eighteen word sentence. Define the words correctly, !r order, and you will have Circulation ere to find the key. · definitions. The spaces in­ ch word contains. THIRD DAY: 7. C E N T R A L (Middle.) Seven letter word. 8. S I X T H meaning to go by. (Ordinal number attached to the word} name of the English King who was conqueror of the Scots.) Five letter word. 9. PARK (Place 6 letter word} for open air recreation.) Four letter word. FOURTH DAY: f. ( 4 letter word) 10. T R A V E R S I N G (Present participle of verb mean­ rate" Treasure Hunt- showing presented in crossword ing across or through.) Ten >r newspaper use. letter word. 11. S 0 U T H­ E R N M 0 S T (Furthest in the direc­ tion of the Antarctic.) Twelve letter DAY: word. 12. T 0 (Preposition meaning in ;t participle of word the direction of or approaching.) Two :>ur letter word. 2. letter word. Wide thoroughfare.) T A K E (Seize, FIFTH DAY: 'our letter word. 13. F I R S T (Ordinal numeral con­ tained in name of Shakespearian play in ) DAY: which Joan of Arc figures.) Five letter farrow thoroughfare, word. 1+. B E H E A D E D (De­ F'our letter word. 5. capitated, minus top part.) Eight letter (Place to go in, open- word. 15 . BANDSTAND (Place Eight letter word. where mu ic is played in the open.) Iine ~ (Observe, scrutin­ letter word. letter word. SIXTH DAY: 16. P 0 S T (An upright.) Four let­ ter " ·ord. 17. T U N N E L (Passage through an obstacle.) Six letter word. 18. BRIDGE (Suspended way.) Six letter word. Punctuation: Periods after os. 15 and 16. Commas after No. 4, 5, 9 and 18. GETTING THE SOLUTION This left the directions to the treasure key, as solved day by day, in the form of an obscure sentence. This sentence then had to be reassembled, as a literary and grammatical exercise, with the following result: Take southernmost path, Sixth Ave­ nue entrance, Central Park, past band­ stand. Traversing tunnel to bridge, examine first beheaded post. It will be noted that the information doled out from day to day, ended with several important clue words. As soon as the last day's papers were off the press, eager crowds snatched the first issues and, [. Evening World's interpreting the definitions to suit them­ Hunt Float. selves, dashed off on the final search. ••••••••• u u uuuuuuuu beSt''- N.Y. Evening World HE adjoining column T carries the text and FIND THE KEY layout of a half- page ad. i GET $250 IN GOLD used repeatedly in the i New York Evening World's "BLACK PIRATE" Treasure Hunt. It gives the entire scheme of the stunt. Douglas Fairbanks is conducting this TWO OTHER week for THE EVENING VvORLD a real Treasure Hunt for the Key to the Black TREASURE HUNTS Pirate's Treasure Chest. AN ACTUAL KEY has been hidden Try the society Treasure Hunt. in a Public Place in New York City. This means an affair arranged by your The exact place and how to reach it local Smart Set-a subscription affair. is told in a sentence of eighteen words. One such was conducted in New York Definitions of THREE of these words for the National Navy Club, that tied up will appear on the front page of THE directly with "The Black Pirate." I EVENING WORLD (City and Home Editions ONLY) each day this week. By The society folk enjoyed theatre cooper­ 1 Saturday morning you will have definitions ation. Men dressed as pirates checked the for all eighteen words. contestants at each clue post. The final clue led to the theatre. If you have read the definitions cor­ rectly-and they are just like the familiar crossword definition-you will have the Arrange with a newspaper or an auto­ mobile dealer for the use of tags, each with EIGHTEEN WORDS. Arrange the a different key attached to it. The keys are words in their proper order, and YOU distributed from an automobile at certain WILL KNOW where the key is.