CTUR THEMATIC NETWORK Sixth Seminar – Thematic Conference July 1-2 2010 Rostock (Germany) “Rostock: Awaking the Sleeping Beauty” Theme 3/Governance The report , written by Pauline Geoghegan, CTUR Thematic Expert , refers to the work and contributions of the Rostock seminar participants, Gaetano Mollura CTUR Lead Partner, Vittorio Torbianelli, CTUR Lead Expert and the CTUR partners who attended the meeting. Anna Arena, Maria Luna Nobile, Cristina Fato and Giovanni Hoff- mann, lead partner staff contributed to the editing of this report . CONTENTS 1. INTRODUCTION TO THE CTUR SEMINAR IN ROSTOCK .......................................................... 1 2. CTUR THEME 3 "GOVERNANCE”: UNDERSTANDING AND EVALUATING GOVERNANCE: WHAT ROLE FOR THE “STAKEHOLDERS”? ........................................................... 3 3. FOCUS ON ROSTOCK HOST CITY ..................................................................................................... 10 3.1 A city in transition; the development environment for the cruise business ..................................... 10 3.2 The Rostock Cruise destination: progress achieved and planned .................................................... 13 3.3 Host city case study 1: Feasibility study .............................................................................................. 14 3.4 Host city case study 2 : the Rostock Cruise Academy........................................................................ 16 3.5 Rostock Cruise business development strategy ................................................................................. 18 3.6 Rostock’s LAP blueprint, first draft ....................................................................................................... 19 4. HOST CITY’S LOCAL SUPPORT GROUP ......................................................................................... 20 4.1 Managing access to the port .................................................................................................................. 20 4.2 Tourism in Mecklenburg-Vorpommern ................................................................................................. 20 5. A VIEW FROM OUTSIDE: KALININGRAD OBLAST ................................................................. 22 6. THE AIVP DAYS - AJACCIO 10-12 JUNE 2010 .......................................................................... 23 7. PARTNERS’ CASE STUDIES ............................................................................................................ 26 7.1 Case study 1 – Dublin Docklands Development authority structure ................................................. 26 7.2 Case study 2 – Public and private funds to construct the new marina of Rhodes .......................... 28 8. LOCAL ACTION PLAN & LOCAL SUPPORT GROUP UPDATES BY CTUR PARTNERS .... 29 9. THEMATIC POLE / COMMUNICATION & DISSEMINATION, FINANCIAL MANAGEMENT UPDATES, AND NEXT STEPS IN NETWORK ACTIVITIES ............................................................. 31 Appendix 1: agenda of the Rostock seminar.............................................................................................. 32 Appendix 2: participants at the Rostock seminar ...................................................................................... 35 Appendix 3: Power Point Presentations made during the meeting in Rostock ...................................... 36 Appendix 4: the missions of the tourism office of the Le Havre agglomération Cruise Department ... 37 Appendix 5: Sources for the thematic introduction of theme 3 ‘Governance’ by Vittorio Torbianelli . 39 I URBACT CTUR 6th thematic seminar Rostock (Germany) July 1-2 2010 1. Introduction to the CTUR seminar in Rostock The sixth CTUR seminar, on the theme of the ambition of becoming an important cruise governance, was hosted by the City of tourism destination, by building on its existing Rostock on July 1-2 2010. The first day experience in Warnemünde harbour, but also started with the introduction to the theme of by creating a niche market for smaller cruise governance, including proposals for practical ships close to the historical city centre. “principles” of good governance, and then the Against this background, the Rostock seminar focus was on Rostock, with a visit to the pic- on the theme of governance was the occasion turesque cruise destination in Warnemünde in for CTUR partners to share their experience the afternoon, which included an overview of on how best to cooperate between the many Rostock and its access from the sea. The actors within and between a city and its port, second day included a report of the CTUR with the aim of developing cruise tourism as a workshop during the meeting of the Interna- lever for urban development. “How we com- tional Association of City Ports in Ajaccio and municate today will have an effect on the port case studies from the partners. The session tomorrow”. was completed with discussions on the Local Action Plans and Local Support Groups, The Concept paper based on the guidelines previously sent to Statements such as “Governance points to partners by the lead partner. horizontal networks of influences, intergov- ernmental cooperation, blurring of public and Sixteeen participants came from eleven CTUR private boundaries in decision making…” and partner cities, together with the CTUR experts, “effective governance is to be sought through and the city of Rostock was represented by network models” (Hershell & Neumann, 2002) four members of the city and port administra- concisely clarify the meaning of the often tion, together with fifteeen members of the Lo- overused term 'governance'. How do networks cal Support Group, some of whom gave spe- and cooperative frameworks operate in order cialised presentations. to effectively launch and support local policies aimed at developing both cruise activities and Rostock has experienced major transforma- urban regeneration processes in port cities? tions since the political changes in the coun- try, and the city has identified cruise tourism The Rostock meeting will enable CTUR part- as a potential source of economic and com- ners to discuss their experiences in this field, munity development, especially when closely starting from the experiences of Local Support linked to recognising and valuing its cultural Groups that can be considered as the poten- and industrial heritage. From being a key tial core of governance processes for the pur- player on the Baltic Coast since mediaeval pose mentioned above. Partners will be re- times up to pre industrial times Rostock later quested to specifically indicate what kind of passed through an era of insignificance in re- relationships and processes are established lation to Hamburg, Berlin or Copenhagen. (or could be established) between the different Only because Rostock was elected as “na- stakeholders in order to start and support de- tional socialism model city” Rostock´s devel- velopments in this field and to focus in particu- opment got external support from central gov- lar on the existing and potential role of public ernment; the first “Kraft durch Freude” cruise private partnerships by pointing out the prob- liner visited Rostock in the 1930ies and early lems and difficulties that were encountered. 1940ies. Rostock´s urban development al- ready benefited from external central state A few examples of the above mentioned “hori- grants in 1945/46, when Rostock was elected zontal networking and cooperating” at different as model city for the soviet socialist model of levels are: schemes for the management of urban development. cruise terminals, cooperation agreements be- tween tourist service providers and public During the Eastern Block times Rostock was agencies for tourism, coordination between also a GDR-cruise destination; cruise tourism different levels of public tourist agencies, was on the one hand for western charter only schemes meant to develop and involve local and in limited cases for GDR elites. Already qualified entrepreneurship or skilled workers since the early 1990ies Rostock developed 1 URBACT CTUR 6th thematic seminar Rostock (Germany) July 1-2 2010 for tourism and agreements between port- nar. This was followed by a presentation of cities meant to market a network of tourist the agenda, and Alicante and Valencia semi- supply for cruise lines, involving private fund- nar outputs. The programme for the Rostock ing in regeneration plans (also with reference meeting took into account the recommenda- to households); they can be defined as “gov- tions from the partners that more time should ernance” in cruise traffic development and ur- be allocated to site visits during the CTUR ban regeneration local policy. We should not meetings. forget that by 'private' stakeholders – even at Partners were reminded that the next CTUR collective level - we have to understand not seminar in Rhodes will also be on the theme only companies (local or otherwise) but also of governance. Vittorio Torbianelli, Thematic citizens and local workers, who represent a Expert, asked the partners to address the special category of stakeholders. question of governance within their Local During the meeting some successful cases of Support Groups: how best can they work to- governance in the field of cruise development gether to achieve results? The partners were local actions will be discussed. also requested to send any feedback, correc- tions etc on the Alicante Valencia meeting The Opening session draft report as soon as possible. Andreas Schubert,