A New Gym for The Wem Swimming and Lifestyle Centre A Proposal to Build a New Gym Wem Swimming and Lifestyle Centre Sports Development Plan Part 1 – Building the Gym 1.1 Contents 1.1 Contents ................................................................................................................................................................. 2 1.2 A Business Plan for a New Gym – Executive Summary. .......................................................................... 4 2. The Proposal. ..................................................................................................................... 6 2.1 Location & Design ............................................................................................................................................... 8 2.1.1 Location ............................................................................................................................................................. 8 2.1.2 Design ................................................................................................................................................................. 9 2.2 Access .................................................................................................................................................................... 11 2.3 Proposed Gym Equipment.............................................................................................................................. 12 3. The effect of the new gym on membership and usage...................................................... 13 3.1 Market research ................................................................................................................................................. 13 3.1.1 Current usage ................................................................................................................................................. 14 3.1.2 Projected usage (Target customers) ........................................................................................................ 14 3.1.3 Additional benefits ........................................................................................................................................ 14 3.1.4 The effect of the viewing area. ................................................................................................................... 15 3.1.5 Routes to target customers ......................................................................................................................... 15 4. The Effect on Membership Income and Expenditure ........................................................ 17 4.1 Current and expected membership and income. .................................................................................... 17 4.2 The effect on expenditure. .............................................................................................................................. 17 4.3 Financials and sources of income ................................................................................................................ 18 5. Funding sources ............................................................................................................... 18 5.1 Funding from reserves. ................................................................................................................................... 19 5.2 Lottery and similar funding sources. .......................................................................................................... 19 5.3 Local Businesses ................................................................................................................................................ 19 5.4 Community funding sources .......................................................................................................................... 20 5.5 Management ....................................................................................................................................................... 20 Appendix 1. Gym Extension Plan and Budget ........................................................................... 27 Wem Swimming Pool............................................................................................................... 28 Gym Extension Budget............................................................................................................. 28 Appendix 2 Membership and likely growth.............................................................................. 30 Appendix 3 Cash Flow = over 10 years. .................................................................................... 31 Appendix 4 – Sport England market segmentation................................................................... 33 Part 2 – ................................................................................................................................................................................. 34 Wem Swimming and Lifestyle Centre Sports Development Plan .............................................. 34 5.6 The existing Gym ............................................................................................................................................... 35 5.7 The New Gym...................................................................................................................................................... 37 5.8 Exercise Studio ................................................................................................................................................... 39 5.9 The proposed equipment................................................................................................................................ 40 5.10 Sporting Objectives ........................................................................................................................................... 43 5.11 The Customers – who are we targeting? .................................................................................................... 43 5.12 The Pool ................................................................................................................................................................ 44 5.13 Amateur Swimming Association Swim Fit ................................................................................................ 46 5.14 Rookie lifesaving................................................................................................................................................ 47 5.15 Aquafit................................................................................................................................................................... 47 5.16 GP Referral........................................................................................................................................................... 47 5.17 Coached Swimming Sessions ......................................................................................................................... 48 5.18 Swimming lessons ............................................................................................................................................. 48 5.19 Swim Gym ............................................................................................................................................................ 49 The Gym .................................................................................................................................. 49 5.20 Gym Users ............................................................................................................................................................ 49 5.21 Personal Training .............................................................................................................................................. 50 5.22 Circuit Training .................................................................................................................................................. 50 5.23 Studio .................................................................................................................................................................... 51 5.24 Viewing Area ....................................................................................................................................................... 52 All Facilities ............................................................................................................................. 53 5.25 Triathlon Development ................................................................................................................................... 53 5.26 Gym/Swim ........................................................................................................................................................... 55 5.27 Lifesaving courses ............................................................................................................................................. 55 5.28 Swimming Teacher Courses........................................................................................................................... 56 5.29 WSLC Boot Camp ............................................................................................................................................... 56 5.30 Running, walking, cycling group................................................................................................................... 57 1.2 A Business Plan for a New Gym