kulturkulturLINKLINK FEHMARNBELT REGION LIFE INININ AAA NEW CULTURAL RRREREEEGIONGION Analysis of the Cultural Structures in the Fehmarnbelt Region ––– Market Research Study June 2011 ews group gmbh LindenArcaden • Konrad-Adenauer-Straße 6 • D-23558 Lübeck Telefon 0451 - 480 55 0 • Telefax 0451 - 480 55 55 • Email [email protected] The SStudytudy was assigned by Chamber of Commerce and Industry in Lübeck Fackenburger Allee 2 23558 Lübeck Contact: Nicola Lucas Concept & Realisation ews group gmbh LindenArcaden Konrad-Adenauer-Straße 6 23558 Lübeck Contact: Dr. Imke Lode Dieter Witasik © ews group gmbh, June 2011 TTTABLE OF CCCONTENTS 111 MMMANAGEMENT SSSUMMARY .......................................................................... 1 222 GGGENERAL AND FFFIELD RRRESEARCH ................................................................... 5 2.1 DESK RESEARCH ................................................................................ 5 2.1.1 General Features of the Region ................................................... 5 2.1.1.1 Historical Background of the Region .................................... 5 2.1.1.2 Geographical Definition of the Region .................................. 6 2.1.1.3 Infrastructure of the Region ................................................ 7 2.1.1.4 Cultural Features and Highlights of the Region ...................... 8 2.1.1.5 Demographics ................................................................... 9 2.1.1.6 Economy ........................................................................ 10 2.1.1.7 Innovation, Research and Development .............................. 11 2.1.1.8 Level of Education ........................................................... 12 2.1.1.9 Job Market and Employment ............................................ 12 2.1.1.10 Tourism .......................................................................... 14 2.1.1.11 Environment .................................................................... 15 2.1.2 Assessment of Four Studies ..................................................... 15 2.1.2.1 Key Results of Four Studies ................................................ 16 2.1.2.2 Key Learnings from Four Studies ......................................... 19 2.2 FIELD RESEARCH .............................................................................. 21 2.2.1 Fact Sheets ............................................................................ 21 2.2.1.1 General Information on Fact Sheets ..................................... 21 2.2.1.2 Results of Fact Sheet Enquiry .............................................. 22 2.2.1.3 Key Learnings from Fact Sheet Enquiry ................................ 31 2.2.2 Workshop ............................................................................... 33 2.2.2.1 General Information on the Workshop .................................. 33 2.2.2.2 Summary of Workshop Discussion on the Results of the Enquiry ....................................................................... 33 2.2.2.3 Key Results of Group Work ................................................. 35 2.2.2.4 Key Learnings from the Workshop ....................................... 36 2.2.3 Interviews with Six Experts ...................................................... 37 2.2.3.1 Interview with Anna-Elisabeth Jensen, Museum Lolland-Falster ...................................................... 38 2.2.3.2 Interview with Lars Holten, Sagnlandet Lejre ................................................................ 41 2.2.3.3 Interview with Jesper Kjærulff, Municipality of Vordingborg / Cultural Region of Storstrøm .... 42 2.2.3.4 Interview with Rikke Skuldbøl, Faxe Library, and Karin Johansen, Næstved Library ................................... 44 2.2.3.5 Interview with Carsten Behnk, Dept. of Culture, County of Ostholstein ................................ 46 2.2.3.6 Interview with Nina Jakubczyk, Culture Office, Lübeck ........................................................ 48 2.2.3.7 Key Learnings from Six Interviews ....................................... 50 2.2.4 Personal Interviews with Best Practice Actors ............................. 51 2.2.4.1 Best Practice Region of Øresund .......................................... 51 2.2.4.2 Best Practice Region of Sønderjylland - Schleswig ................. 53 333 SWOT AAANALYSES ................................................................................ 55 3.1 SWOT ANALYSIS BASED ON GENERAL RESEARCH ..................................... 55 3.2 SWOT ANALYSIS OF SIX CULTURAL FIELDS ............................................ 56 3.2.1 Visual Arts ............................................................................. 56 3.2.2 Performing Arts ....................................................................... 57 3.2.3 Music ..................................................................................... 58 3.2.4 Literature ................................................................................ 59 3.2.5 Film ....................................................................................... 60 3.2.6 Cultural Heritage ..................................................................... 61 3.2.7 Cultural Category “Other” ........................................................ 62 3.3 SWOT ANALYSIS OF CULTURAL LANDSCAPE ........................................... 63 3.4 HURDLES OF SETTING UP CROSS-CULTURAL CO-OPERATIONS ....................... 64 3.5 OPPORTUNITIES FOR DEVELOPMENT WITH KULTURLINK ............................... 66 3.5.1 Cultural Players’ Needs for Cross-Cultural Co-Operations and the Virtual Culture Map ...................................................... 67 3.5.2 Proposal: Ten Steps to Initiate Cross-Cultural Co-Operations ........ 68 444 CCCONCLUSIONS AND RRRECOMMENDATIONS ...................................................... 70 555 SSSTRATEGY .......................................................................................... 75 666 SSSOURCES ............................................................................................ 78 777 AAAPPENDICES ........................................................................................ 80 − Appendix 1: Management Summary of "Quantitative Analysis of the Destination ‘Fehmarnbelt’" − Appendix 2: Danish Fact Sheet (Questionnaire) − Appendix 3: German Fact Sheet (Questionnaire) − Appendix 4: Detailed Results of the Enquiry − Appendix 5: List of Cultural Actors − Appendix 6: List of Cross Border Projects 111 MMMANAGEMENT SSSUMMARY As part of the planned construction of a firm Fehmarnbelt crossing between Denmark (island of Lolland) and Germany (island of Fehmarn) by the year 2020, new possibilities and potentials in cultural life and co-operation in a wider Feh- marnbelt Region will arise. Since culture will play a crucial role in building and strengthening a conjoint regional identity, the project kulturLINK has been estab- lished with the goals to increase the exchange between Danish and German art- ists and cultural institutions, and to initiate cross-border cultural structures and networking. In pursuit of these goals, this study determines the main features of the Region’s cultural landscape, its structure and networks, as well as its poten- tials for cross-cultural joint projects, analysing the hurdles and opportunities for kulturLINK to foster cross-cultural co-operations. This study serves as a first foundation toward a road map for kulturLINK’s subsequent activities, not claim- ing to be encompassing or representative of all details of the Region’s cultural life. Quantitative as well as qualitative analyses of the Region’s cultural landscape were used to gather learnings for the project kulturLINK. This study operates on the basis of kulturLINK’s definition of “culture” by means of the following six plus one categories: visual arts, performing arts, music, literature, film, cultural heritage, and “other.” Limitations and possible expansions of this definition are indicated at various points of this study. This study rests on key learnings gathered from existing analyses of the Feh- marnbelt Region in general, the cultural beacons of the Region of Sjælland (Sørensen, Kjølbæk & Bærenholdt 2009), the potentials of the Fehmarnbelt Re- gion’s cultural landscape (Stöber 2011), the culture industry in Schleswig- Holstein (ews 2008), and the potentials and hurdles of intercultural co- operations in the Fehmarnbelt Region (Universität Kiel / Syddansk University 2006). Quantitative and qualitative feedback from cultural players has been sought to scrutinize and differentiate these studies’ key learnings: 1) A questionnaire was directed at ca. 600 Danish and 155 German cultural providers of the Region to gather information about their current structure and operation as well as needs for cross-cultural co-operation. 2) Six qualitative personal interviews with key cultural actors and leading administrators from Denmark and Germany were conducted and evaluated with the goal of attaining supplemental, deepening in- formation on the cultural landscape and its expected development. 3) The best 1 practice Regions of Øresund and Sønderjylland – Schleswig provided insight into the experiences and learnings from two already existing examples of cross- cultural co-operation. The results of this analysis generated the following characteristics of the Feh- marnbelt Region’s cultural landscape: − a highly varied cultural landscape of predominantly small to medium sized cultural players with diverse forms of organisation