http://oac.cdlib.org/findaid/ark:/13030/kt0p3023bx No online items Eugene Swarzwald "Pictorial California and the Pacific" Collection of Photographs: Finding Aid Finding aid prepared by Jessica Gambling. The Huntington Library, Art Collections, and Botanical Gardens Photo Archives 1151 Oxford Road San Marino, California 91108 Phone: (626) 405-2191 Email: [email protected] URL: http://www.huntington.org © June 2007 The Huntington Library. All rights reserved. photCL 310 1 Overview of the Collection Title: Eugene Swarzwald Pictorial California and the Pacific Collection of Photographs Dates (inclusive): 1909-approximately 1968 Bulk dates: bulk approximately 1925-1968 Collection Number: photCL 310 Creator: Swarzwald, Eugene. Extent: 75.93 linear feet, 55 boxes Repository: The Huntington Library, Art Collections, and Botanical Gardens. Photo Archives 1151 Oxford Road San Marino, California 91108 Phone: (626) 405-2191 Email: [email protected] URL: http://www.huntington.org Abstract: The Eugene Swarzwald Pictorial California and the Pacific Collection consists of 9,674 black and white photographs, negatives, a photograph album, magazine mock-ups, letters, and ephemera acquired between 1925 and 1968 by Eugene Swarzwald and the Swarzwald family for considered use in the magazine Pictorial California and the Pacific. Images depict California and the West with some coverage of the rest of the United States and international destinations. The collection is strong in subjects related to leisure and social and recreational activities, with particular emphasis on hotels, golf courses and country clubs, amusement parks, zoos, and beaches. Many of the photographs are by the Keystone Photo Service, a company founded by Eugene Swarzwald in Los Angeles in 1919. Language: English. Restrictions on Use The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining necessary permissions rests with the researcher. Copyright for photographs by Maynard L. Parker is held by the Huntington Library. Copyright for photographs by Julius Shulman is held by the J. Paul Getty Trust. Contact the Head of Special Collections, Getty Research Institute, Los Angeles, California for further information. Preferred Citation Eugene Swarzwald Pictorial California and the Pacific Collection of Photographs. The Huntington Library, San Marino, California. Provenance A portion of the collection was purchased by the Huntington Library in March of 1978; the remainder was donated by Carolyn Patterson in March of 1978. Processing Information The collection was partially processed and arranged by Huntington volunteers in the 1980s and 1990s. From October 2006 through June 2007 Jessica Gambling reorganized, numbered, and rehoused the collection, performed preservation photocopying, and created and encoded this finding aid. Access Open to qualified researchers by prior application through the Reader Services Department. For more information, contact Reader Services. Historical Note The Pacific Press Syndicate, Inc. began publication of Pictorial California in December of 1925. The title was soon changed to Pictorial California and the Pacific by Eugene Swarzwald, president of the Pacific Press Syndicate and Keystone Photo Service which supplied many of the magazine's images. Swarzwald's magazine promoted the virtues of California and the western United States, and was distributed by chambers of commerce, railroad and steamship companies, and hotel management. The magazine is entirely graphic, consisting of photographs with captions but very little narrative accompaniment. The Swarzwald family produced the magazine until 1968 when it was taken over by a new publisher. [For more information on the history of the Keystone Photo Service and Pictorial California and the Pacific see: Los Angeles Times, January 6, 1924 and November 9, 1925; and Pictorial California and the Pacific, v. 43, no. 3, Summer Number, 1968.] photCL 310 2 Scope and Contents The Eugene Swarzwald Pictorial California and the Pacific Collection consists of 9,674 black and white photographs, negatives, a photograph album, magazine mock-ups, letters, and ephemera, 1909-ca. 1968, collected by Eugene Swarzwald and the Swarzwald family for considered use in the magazine Pictorial California and the Pacific. Images depict California and the West with some coverage of the rest of the United States and international destinations. The collection contains photographs depicting general city views of communities in California, scenic views of wilderness areas, images of parks, schools and universities, museums, and points of historic interest (including California mining towns and missions). The collection is strong in subjects related to leisure and social and recreational activities, with particular emphasis on hotels, golf courses and country clubs, amusement parks, zoos, and beaches. A large part of the collection is made up of images depicting communities in Los Angeles County including the City of Los Angeles; Bel Air (including views of the Bel Air Country Club, and many homes and gardens); Hollywood (including an event at the Hollywood Bowl for Chinese relief efforts after World War II attended by Madame Chiang Kai-Shek, Grauman's Chinese Theater, and Barnsdall Park and Hollyhock House); Lincoln Heights (including the Alligator and Ostrich Farms); Pacific Palisades; San Fernando Valley; Alhambra and Arcadia (including images of Gay's Lion Farm and Santa Anita Park); Beverly Hills (including Pickfair, the home of Mary Pickford and Douglas Fairbanks); Claremont (including images of the Padua Hills Theater); Glendale (including images of Forest Lawn Memorial Park and the Grand Central Air Terminal); Inglewood (including the Forum and Hollywood Park); La Canada-Flintridge (including Descanso Gardens and the Flintridge Hotel); Long Beach (including aerial views of the city, beaches, and damage from the earthquake of 1933); Pasadena (including the Arroyo Seco, Colorado Street Bridge, the Rose Bowl, and Rose Parades), Catalina Island and Avalon; the San Gabriel Mountains (including Mount Wilson Observatory, the Mount Lowe Trolley and Tavern, Switzer's Camp, and Big Pines Recreation Area); and Santa Monica (including depictions of beach scenes and activities; beach clubs such as the Bel Air Bay Club, Breakers, Casa del Mar, Deauville, Edgewater, Gables, the Jonathan Club, Beverly and the Santa Monica Tennis Club; the Palisades and Palisades Park; and the Pacific Coast Highway). The collection contains views of other California counties and sites, including views of Orange County; Alameda County; Inyo County and Death Valley; Monterey County and the Monterey Peninsula; Riverside County (especially Palm Springs and the Sherman Institute in Riverside); Santa Barbara County; San Bernardino County; San Diego County; the City and County of San Francisco; the Channel Islands; Lake Tahoe; the Redwood Highway; the California State Water Project; California state parks; Sequoia and Kings Canyon National Park; and Yosemite National Park. There are also a large number of images of California's redwood and sequoia forests in Del Norte and Humboldt Counties. Also depicted are aircraft produced by various airplane manufacturers in California, including Boeing and Lockheed. Hotels and resorts in California are prominently featured. In Los Angeles County these include the Ambassador, Bel Air, and Biltmore hotels in the City of Los Angeles; the Green, Maryland, Huntington, and Vista del Arroyo Hotels in Pasadena; and the Grand Hotel and Miramar Hotel in Santa Monica. Images of hotels in Orange County include depictions of the Saint Anne Hotel in Santa Ana. In Inyo County the Death Valley resorts of Stove Pipe Wells and the Furnace Creek Inn are depicted. Included in Riverside County are depictions of the Norconian Resort in Norco; Desert Inn and El Mirador Hotel in Palm Springs; and the Mission Inn in Riverside. In Santa Barbara County are images depicting the Santa Barbara Biltmore; the Samarkand; and El Encanto hotels. In San Bernardino County are images of the Arrowhead Springs Resort. Images of San Diego County include depictions of the Hotel del Coronado; Casa de Mañana in La Jolla; and the Del Mar Hotel in Del Mar. In San Francisco, the Saint Francis, Mark Hopkins, Fairmont, and Sir Francis Drake hotels are depicted. The Tahoe Tavern Hotel at Lake Tahoe is depicted as is the Ahwanee Hotel in Yosemite National Park. Other well represented states include Alaska, Arizona, Hawaii, Oregon, and Utah. Images in Alaska include the Keystone Canyon Trail, and Distance Early Warning System radar network. In Arizona subjects depicted are primarily hotels and resorts, including the Arizona Biltmore, and Camelback Inn, and tourist destinations such as the Grand Canyon. Native Americans in Arizona, and ancient sites (such as the Betakin Ruins) are also present. Images of Hawaii mainly depict sites on the Island of Oahu such as Waikiki Beach and hotels such as the Ilikai, Royal Hawaiian, and Kahala Hilton. Also depicted in Hawaii are tourist destinations on the islands of Kauai and Maui, including the Hotel Hana-Maui. Native Hawaiian people and culture are also represented to some extent as are some aspects of agriculture, including the Dole pineapple plantation. In Oregon and Utah are many scenic views of national parks such as Crater Lake