CCOUNTRYSIDE A M P A I G N S • C O M M E N T • C U L T U R E • C O M M U N I T Y SPRINGSPRING 20172017 £3.50£3.50 (when sold)sold) ONLINEONLINE ABUSEABUSE ALLIANCE LegislatingLegislating fforor countryside-alliance.org.ukcountryside-alliance.org.uk ccyberyber bbullyingullying STAYSTAY SSAFEAFE IN THE FIELD New QuornQuorn hathat iiss bbothoth mmodernodern anandd tratraditionalditional OUTDOOROUTDOOR THERAPYTHERAPY HowHow fl y fi shing helpshelps ladies with FRIEDFRIED bbreastreast ccancerancer CROW?CROW? Yes,Yes, reallyreally The Gamekeeper’s Dog Enjoy an excerpt from John Cowan’s book TheThe magazinemagazine ofof CA SUMMER COVER RG2.indd 3 17/02/2017 12:44 COUNTRYSIDE ALLIANCE MEMBERS GET A FREE PAIR OF ‘EVOLUTION HUNTER’ SHOOTING EYEWEAR WITH PRE-BOOKED TICKET Use the code COUNTRYSIDEALLIANCE when you buy tickets For full T&Cs visit www.thegamefair.org 17/02/2017 14:39 Gaim Fair.indd 1 4 The Alliance unveils Contents its new look SPRING 2017 EDITOR’S LETTER 017 is something of a numbers ➺ IN THIS ISSUE game. Fresh from celebrating 2 350 years of the Cottesmore Hunt (p44) we now move on to the Gamekeepers’ Welfare Trust’s silver anniversary (p36) which will News and campaigns PLUS WILFRED see a series of conferences around the 4 News EMMANUEL-JONES’ country looking ahead to the future of The RSPCA, the Alliance’s updated look and COUNTRYSIDE gamekeeping. The Countryside Alliance new legislation celebrates 20 years this year, which is a 11 Policing and Crime Act page 50 good moment to refl ect that many of the Our shooting and political teams brief you things we love can adapt and thrive in the modern world while still retaining core Features 34 Chief Constable Dave Jones values (this is also showcased by the new 12 A stalk to remember North Yorkshire’s top Policeman writes about Quorn Hunting Hat on p15). Sport unites the generations, as Sam Thompson combatting rural crime The Countryside Alliance is certainly found out with a client 36 Happy anniversary, GWT embracing this next phase of life, and 15 Here come the girls The Gamekeepers’ Welfare Trust is 25 years old and pictured right you will see our new logo, Sue Shaw and Polly Portwin are boosting our still as committed as ever the result of the work of top designer projects with their expertise 39 Wild dining Steve Edge. You will be able to read more 18 Casting for Recovery UK & Ireland Damien McCrystal writes of a unique about the new family of logos created by How fl y fi shing can be breast cancer therapy fundraising banquet Steve in our next issue as our individual 20 Happy – and safe – hunting 41 Unity in the fi eld projects roll out their fresh new identities. The new Quorn hat puts safety fi rst Polly Portwin on how hunting and shooting came Two such projects each enter their 11th 23 Fishing 4 Schools together on a shoot year of operation this year. The inspiring Charles Jardine has big plans for our fl agship 43 The Gamekeeper’s Dog Fishing 4 Schools programme (p23) is charitable project John Cowan’s popular book and how you can take in buoyant form as its director Charles 26 The Welsh Rural Oscars go to…. advantage of our exclusive offer Jardine explains, and on p18 three of our The coveted dragon-red plaques are handed out in 44 Cottesmore and more expert volunteers explain why their skills Cardiff Bay The hunt is in good heart as it celebrates its th work together at the heart of our Casting 28 Where urban meets rural 350 birthday for Recovery programme, which uses Liam Stokes on helping to close the 47 Events fl y fi shing as therapy for ladies with perceived divide The dates you need breast cancer. 30 The Ride of My Life 48 The Countryside in War Elsewhere this Spring, we bring you An extract from Michael Clayton’s memoirs with a The equine hero of Ypres started life in the fi eld a briefi ng on the Polcing & Crime Act (p11), special offer for members with the Albrighton celebrate the Welsh Rural Oscars (26) and 33 The anti-social face of social media 50 My Countryside hear from North Yorkshire Chief Constable Jim Barrington is optimistic even when online trolls Wilfred Emmanuel-Jones on why he was motivated Dave Jones on bringing down rural crime are at their worst to start the Black Farmer brand (p34). Enjoy this diverse and packed issue. Jill Grieve, Editor Follow me on Twitter @CAjilly 24-hour Countryside Alliance Fax Countryside Alliance legal hotline Ireland 020 7793 8484 magazine is published 0871 919 3505 [email protected] four times a year Chairman 02892 639911 Website on behalf of The decision of Countryside Simon Hart MP Insurance hotline countryside-alliance.org the Countryside 0871 919 9172 Scottish Countryside Alliance by BPG Media Alliance Board regarding Chief executive Alliance Email 01476 859849 Tim Bonner Campaigns infosca@scottishcountry info@countryside- www.bpgmedia.co.uk Board vacancies and a ballot of 020 7840 9250 sidealliance.org alliance.org www.alamy.com Editor Jill Grieve 0131 335 0200 members ahead of the AGM on Events and Advertising Publisher fundraising By post Charlie Coups 12 September appears on the BPG Media 020 7840 9298 Countryside Alliance, Bethan Watson 1 Spring Mews c.coups@bpgmedia. Countryside Alliance website. Membership hotline PR and media Tinworth Street co.uk 020 7840 9300 020 7840 9220 London SE11 5AN 01476 859838 Cover photo: Cover www.countryside-alliance.org.uk SPRING 2017 l COUNTRYSIDE ALLIANCE 3 3, 4-5, 7, News JH RG.indd 3 20/02/2017 09:59 ➺ MORE NEWS Sign up for our regular Grass e-route newsletter: www.countryside-alliance.org/ca/grass-e-route Review Round-up of the stories that matter to you. COUNTRYSIDE ALLIANCE Welcome from our New logo, same values chief executive In the The Countryside Alliance is celebrating its 20th Countryside anniversary with a vibrant new suite of logos Alliance’s 20th year we are ushering in a new era. Our o mark its 20th anniversary campaigning we do in other areas traditional core T the Countryside Alliance has such as rural broadband and our values will remain changed its branding. The Game-to-Eat programme.” and the organisation of which you new look emphasises the “We are extremely grateful to Steve are a member will still stand for Alliance’s aim to ensure a Edge who generously donated his hunting, shooting, fi shing, farming future for the countryside which both and his agency’s time and expertise to and the rural way of life as we preserves its traditional values and create our new logo. Steve is one of always have. However, we also need promotes a thriving rural community Britain’s foremost designers working to move forward in this electronic, and economy; a countryside sustainably for some of Britain’s top brands news hungry and politically unstable managed and sustainably enjoyed; a including Purdey, House of Garrard, age, so how we look and the way countryside where rural communities and Fortnum and Mason to name but we communicate across print and have equal access to the facilities and a few. Steve is a long-term supporter of digital platforms is changing. You will services enjoyed in urban communities; the work of the Countryside Alliance have seen our new logo opposite, a countryside where people can and a committed angler. We have which is central to that evolution, pursue their businesses, activities and been delighted to work with him to and our new website is also vital. Our lives in a society that appreciates and develop the new Countryside Alliance magazine is also moving forward understands their way of life. brand logo – one that will increase our and this is the fi nal issue in the Countryside Alliance chief executive capacity to communicate in a digital age current format. I hope you like Tim Bonner said: “We are committed and stand us in good stead for many our new look and will continue to to supporting people who hunt, shoot years to come.” support our work. and fi sh – that won’t change. This is New logos for projects including about communicating the remarkable Fishing 4 Schools, Game-to-Eat and the “You will have seen work we do to a much wider audience. Countryside Alliance Awards will be our new logo opposite, We’ve always been a great campaigning unveiled in our Summer issue alongside which is central to that organisation but we need to work an interview with Steve, where he harder at communicating that describes the vision for the dynamic evolution, and our new message and the broad range of new family of brand marks. website is also vital. ” There is no change in our workload, and this year has already got off to a busy start on many fronts, from our input into the Policing & Crime Bill to celebrating the Welsh Rural Oscars and launching a prize draw with Beretta (see p40). As ever we will always be available to you whether at shows and events, or through email and social media and I look forward to “We are extremely grateful to Steve Edge discussing our campaigning work, who generously donated his and his our new brand and our hopes for agency’s time and expertise to create the next 20 years. our new logo.” Tim Bonner, Chief Executive Follow me on Twitter @CA_TimB 4 COUNTRYSIDE ALLIANCE l SPRING 2017 www.countryside-alliance.org.uk 3, 4-5, 7, News JH RG.indd 4 20/02/2017 09:47 SERVICES The Quarter The State of Rural Services OUR HIGHLIGHTS OF THE The Countryside Alliance was at the retail sector; mental health services; PAST THREE MONTHS Parliamentary launch of the State of older people’s services; public health DECEMBER Rural Services 2016 report (published services and community assets.