COLLEGE OF POLYTECHNICS JIHLAVA Obor finance a řízení Department of Economics Business Plan for the Fast Transportation Agency Bakalářská práce Author: Ahmad Tamim Rashed Vedoucí práce: Ing. Petr Tyráček, Ph.D., MBA Jihlava 2017 1 2 Abstract The purpose of this bachelor thesis on the topic Business plan for the startup of Fast Transportation agency provider is a business plan that covers the financial analysis and recommendations. The thesis divided into two main parts. The first part of this business plan built on theoretical research from many resources such as books, journals, and interview, Internet. Internet data was one of the supportive resources during the analysis; also, the interview research was well-organized date used in this thesis it found via friends of author who had massive experience in related field, in which we can find out some necessary information for successfully managing business activities, and you can find information about what is a business activity, what forms of the business organization we now, what is a business plan and what part it contains. In the second part, The business plan’s financial analysis according to the data research. The conclusion is then the evaluation and recommendation based on the results of the financial study. Keywords: Business activity, forms of business organization, industry analysis, business plan, market analysis, marketing plan, financial analysis 3 Acknowledgements: Foremost, I would like to express my sincere gratitude to my advisor/supervisor of this bachelor thesis Ing. Petr Tyráček, Ph.D., MBA. For his patience, motivation, enthusiasm, and immense knowledge while writing the thesis. His guidance helped me in all the time of research and writing of this thesis. I could not have imagined having a better advisor and mentor for my Bachelor study. Last but not least, I would like to thank my family, my friends, my colleague for supporting me for having required information about my business plan. 4 Prohlášení Prohlašuji, že předložená bakalářská práce je původní a zpracoval/a jsem ji samostatně. Prohlašuji, že citace použitých pramenů je úplná, že jsem v práci neporušil/a autorská práva (ve smyslu zákona č. 121/2000 Sb., o právu autorském, o právech souvisejících s právem autorským a o změně některých zákonů, v platném znění, dále též „AZ“). Souhlasím s umístěním bakalářské práce v knihovně VŠPJ a s jejím užitím k výuce nebo k vlastní vnitřní potřebě VŠPJ. Byl/a jsem seznámen/a s tím, že na mou bakalářskou práci se plně vztahuje AZ, zejména § 60 (školní dílo). Beru na vědomí, že VŠPJ má právo na uzavření licenční smlouvy o užití mé bakalářské práce a prohlašuji, že souhlasím s případným užitím mé bakalářské práce (prodej, zapůjčení apod.). Jsem si vědom/a toho, že užití své bakalářské práce či poskytnutí licence k jejímu využití mohu jen se souhlasem VŠPJ, která má právo ode mne požadovat přiměřený příspěvek na úhradu nákladů, vynaložených vysokou školou na vytvoření díla (až do jejich skutečné výše), z výdělku dosaženého v souvislosti s užitím díla či poskytnutím licence. V Jihlavě dne / / / ...................................................... Podpis 5 Contents 1 Introduction .................................................................................................................... 1 2 Literature Research ......................................................................................................... 3 2.1 business activities ........................................................................................................... 3 2.1.1 Business definition ............................................................................................... 3 2.1.2 General conditions ............................................................................................... 3 2.2 Types of Business organization ...................................................................................... 3 2.3 How to register the company in Afghanistan? ............................................................... 4 2.4 Industry analysis ............................................................................................................. 5 2.4.1 Industry overview ................................................................................................ 5 2.4.2 Industry Size & Players in The Industry .............................................................. 5 2.4.3 Growth Rate and Growth Potential ...................................................................... 6 2.5 Business plan .................................................................................................................. 6 2.5.1 The uses and importance of a business plan ........................................................ 6 2.6 Parts of a business plan: ................................................................................................. 6 2.6.1 Executive summary .............................................................................................. 7 2.6.2 Company Overview /Description ........................................................................ 7 2.6.3 Market analysis .................................................................................................... 7 2.6.4 Marketing plan ................................................................................................... 15 2.6.5 Operational plan ................................................................................................. 16 2.6.6 Financial Plan..................................................................................................... 16 2.6.7 Risk evaluation................................................................................................... 21 2.6.8 Appendixes ........................................................................................................ 21 3 Business plan for the establishment of Fast Transportation Agency ........................... 22 6 3.1 Executive summary ...................................................................................................... 22 3.1.1 Company overview ............................................................................................ 23 3.1.2 Objective ............................................................................................................ 23 3.1.3 Goals .................................................................................................................. 24 3.2 Market analysis ............................................................................................................. 25 3.2.1 Market Segmentation ......................................................................................... 25 3.2.2 Target market ..................................................................................................... 26 3.2.3 Strategic Market Positioning.............................................................................. 27 3.2.4 Competitor analysis ........................................................................................... 27 3.2.5 Competitive Advantage ..................................................................................... 28 3.2.6 PEST Analysis ................................................................................................... 29 3.2.7 SWOT analysis .................................................................................................. 30 3.3 Marketing Mix .............................................................................................................. 31 3.3.1 Product and services .......................................................................................... 31 3.3.2 Value Proposition............................................................................................... 33 3.3.3 Product/services strategy ................................................................................... 34 3.3.4 Place ................................................................................................................... 35 3.3.5 Partnership ......................................................................................................... 36 3.4 Marketing Communication Plan Strategy: ................................................................... 36 3.5 Source of income : ........................................................................................................ 39 3.6 Marketing survey + Results of survey .......................................................................... 39 3.7 Operational Plan ........................................................................................................... 44 3.7.1 Operating routes ................................................................................................. 44 3.7.2 Management structure ........................................................................................ 46 7 3.7.3 Risk Management .............................................................................................. 49 3.8 Financial plan ............................................................................................................... 51 3.8.1 Investment plan .................................................................................................. 51 3.8.2 Source of financing ............................................................................................ 52 3.8.3 Balance sheet ..................................................................................................... 52