FAMILY PET SHOWS Sponsorship Opportunities from the Producers of Long Island Pet Expo in the Park Sept. 15-16, 2018 Connecticut Pet Expo Oct. 27-28, 2018 The Greater Philadelphia Pet Expo Jan. 11-13, 2019 Lehigh Valley Family Pet Show Jan. 25-27, 2019 Long Island Family Pet Expo March 2-3, 2019 Morgantown Pet Expo March 23-24, 2019 WWW.FAMILYPETSHOWS.COM PET INDUSTRY STATISTICS According to the 2017APPA National Pet Owners Survey, 68% of U.S. households own a pet, which equates to 84.6 million homes. In 1988, the first year the survey was conducted, 56% of U.S. households owned a pet as compared to 68% in 2017 Breakdown of pet ownership in the U.S. according to the 2016-2017 APPA National Pet Owners Survey Number of U.S. Households that Own a Pet (millions) Dog 60.2 Cat 47.1 Freshwater Fish 12.5 Small Animal/Bird 14.6 Total Number of Pets Owned in the U.S. (millions) Dog 89.7 Cat 94.2 Freshwater Fish 139.3 Small Animal/Bird 34.3 Total U.S. Pet Industry Expenditures Year Billion 2017 $69.36 estimate 2016 $66.75 2015 $60.28 2014 58.04 2013 55.72 2012 53.33 “During Super Bowl XLVI, dogs featured prominently in commercials that were not even pet related-Ads selling cars, beer and chips. And Animal Planet’s Puppy Bowl and Hallmark Channel Kitten Bowl, offers counter programming. Pet parenting and pets as members of the family is not just a trend, but a long term societal shift favoring even greater spending on the pet market in the years to come.” Pet Expo Statistics THE SHOWS Our PET SHOWS are designed to educate and entertain the public about the fascinating and wonderfully varied world of pets. The Shows are family oriented events featuring hands-on petting experiences, pet adoptions, educational demonstrations & seminars, special attractions, shopping and entertaining exhibits!! 68% of American Households have more than one pet living in the house as a family member 1.) 84% said their pets make family and home lives emotionally and physically healthier 2.) 63% are more likely to lose their temper with family members than with their pets 3.) 79% believe that with increasing technology in the home, pets help create a healthy balance 4.) 70% said pets help with stress 5.) 84% include pets in household leisure activities OUR ATTENDEES Female = 68% Male = 32% Avg. Age Demos = 25-45 yrs. 43% 46+ yrs. 30% Household Income - $100,000+ = 26% $55K-$99K = 65% Married = 50% 46% have children living in their household 54% Attended with more than one child 75% have more than one pet 72% own their own home 800 to 1200 Pet Owners signed waiver forms and brought their pets BUYING POWER OF OUR ATTENDEES 48% Spent over $50.00 at the show 63% Came with the intention of buying from various vendors 20% Came to buy a specific product 65% Generally buy pet products at a “Pet Store” 68% Spent between 2-4 hours at the show 72% bought or will buy from vendors FACEBOOK FRIENDS: 10,552 follow Female 88% Male 11% 18-24 5% 25-34 20% 35-44 25% 45-54 25% 55-64 15% 65+ 7% WEBSITE STATS: Google Analytic 2018 (Jan-Mar) Sessions 86,252 Users 59,699 Page Views: 261,008 2017 Sessions: 107,679 Users: 76,332 Page Views: 281,636 2016 Sessions: 88, 968 Users: 62,853 Page Views: 239,623 “Thank you for the amazing weekend! We were so grateful for the opportunity to be part of your fantastic event!” Pinups for Pitbulls, Inc. “I love taking my daughters to the pet show every year!” Joy A. Brendel “The staff at the Pet Expo was great! We are a group of 10 year olds and started a project to help all the pets affected by Hurricane Sandy. When we contacted the Pet Expo and asked for their help, they opened their doors for us. We can’t wait to go to our next Pet Expo.” Do It Duo For Pets “Congratulations on the great success of your shows. We have participated in many events for several years and have never had the quality of sales as we did at your shows. We are seasoned exhibitors and know quality promoters. You certainly are on the top of the list….and made an incredible effort to bring in a great family crowd. Thanks for all your efforts and we will no doubt be participating in your future shows.” Bill and Debbie Lynch, The Ultimate Leash Pet Show Advertising and Promotions In Addition to the Billboards, our advertising program includes: RADIO (more than 22 stations) CABLE & TV (1-5 TV station segments in each area) DIRECT MAIL (8-9,000 postcards to prior attendees) PRINT NEWSPAPERS (each daily and weeklies in each market) WEB, FACEBOOK EMAIL BLASTS (40,585 attendees, 4445 vendors) RETAIL EXPOSURE (posters and coupons in stores) NANCY HASSEL PUBLIC RELATIONS Google Advertising on a daily basis generates 75-120 clicks per day an average of 3.95 page visits per click PHOTOS COURTESY OF AMERIACN PET PROFESSIONALS RESCUES AND ASSOCIATIONSTHAT WE SUPPORT AT THE SHOW A Helping Wing Parrot Rescue Lehigh Valley Pitbull Awareness Club Aardvark Animal Rescue Justice Rescue Adopt A Boxer Kent Animal Shelter AFC Ferret Rescue Kitty Nap All About Spay Neuter Inc. Last Chance Animal Rescue All They Need is Love Animal Rescue League for Animal Protection of Huntington, Inc. Almost Home Animal Rescue & Adoption Inc. LI Golden Retriever Rescue, Inc. Animal Rescue Fund Peaceable Kingdom Animal Rescue League of Berks County Outcast Rescue Animal Rescue R Us Linda Ann's Greyhound Rescue Beds for Pets Little Miracles Rabbit Rescue Bark For Life of Western Berks Little Shelter Animal Rescue Berks County 4H Rabbit & Cavy Club Long Island Field Trial Retriever Club Brandywine SPCA Long Island Parrot Society Connecticut Parrot Rescue Love For Paws Cane Corso Rescue, Inc. Main Line Animal Rescue Canine Companions for Independence Mid-Atlantic Great Dane Rescue League Cats Love Noah’s Ark Rescue and Sanctuary Connecticut Humane Society New York Bully Crew Coast to Coast Dachshund Rescue New York State Retriever Rescue Cold Nose Warm Heart Dog Rescue No Nonsense Neutering Common Sense for Animals Northport Cat Rescue Association Delaware Valley Golden Retriever Rescue One by One, Inc Diamond in the Ruff Dog Rescue Only Maine Coons Rescue Diamond's Hope for Dogs PAWsibilities Animal Rescue Inc. First State Greyhound Rescue PAWSibilities Animal Rescue Inc. Flying Fur Animal Rescue Pennsylvania SPCA Forever Yours Rescue Pig Placement Network French Bulldog Rescue Network Precious Pups Rescue Furever Home Doberman Rescue) Purrfect Pals, Inc Gimme Shelter Animal Rescue Save a Tail Greene Street Animal Rescue Second Chance for Animals Greyhound Angels Adoption Shelter Link Greytful Hearts Greyhound Rescue Rags to Riches Animal Rescue Live Love Bark Rescue That Newfoundland Place Del Val Rabbit and Cavy Breeders C& H Animal Rescue Harley Haven Dog Rescue The Buddy Rescue Foundation Harnessed To Hope Northern Breed Rescue Tail to Paw Animal Support Hemlock Edge Rescue Kindred Spirits Have a Heart Guinea Pig Rescue The Shelter Animal Project Animal House Project Brookhaven Animal Rescue Alliance Grateful Greyhounds Tri State Basset Rescue LVPAC Mostly Mutts Rescue Lamancha Animal Rescue Otterhound Club of America PACT for Animals Peaceful Paws Dog Town Rescue Tri State Sheltie Rescue Suffolk County SPCA Sammy’s Voice Pittbull Rescue Urgent Death Row Dogs TLC Rescue Pets 4 Luv Sunrays Pit Bull Rescue Salfid Recue Southampton Animal Shelter Helping the Helpless Pets Wags Rescue and Referral Paws to Freedom Sylvester’s Legacy of Pit Bull Awareness Yorkie 911 Rescue SPECIAL ATTRACTIONS World of Dogs Program - Demonstrations and in our dog ring including Gail Mirabella & her Dynamo Dogs, Diana Frohman & her Dancing Dogs, Johnny Peers & the Mutville Mix, Frisbee Demonstrations, Obedience Drill Team and Agility, K9 Police Dog Demonstrations and more Parade of Breeds, Pet Costume Contest, Canine Good Citizen Testing, Berks County Sherriff’s Office K9 Unit DogLoversDays Lure Course Dachshund Derby Flyball Tournament Rainforest Reptile Educational Shows & the Mobile Interactive Van, The Butterfly Experience Championship Cat Show with over 100 cats and many different breeds Rescue and Adoption Area Petting Zoo Rabbit Hopping Birds, Alpacas, PiggyVilla, Birds of Prey *(please check individual shows for the attractions as not all attractions are at each show) PRESS COVERAGE INCLUDES: TELEVISION: ABC, CBS, FOX 5, FOX & FRIENDS, FIOS, NEWS 12 (LI & NJ); NEWSPAPERS: NEWSDAY, PHILADELPHIA INQUIRER, MONTGOMERY NEWS, MORNING CALL, AND MANY MORE! ALSO FEATURED FACEBOOK, TWITTER AND MANY BLOGS, WEBSITES AND CHAT ROOMS JUST STARTED NEW “IN THE NEWS”ON OUR WEBSITE GIVING YOU UPDATED COVERAGE PetsLIFESTYLE Pet Expo brings dogs, cats and other critters to Long Island By STACEY ALTHERR [email protected] For more photos and video you can use the following links: http://www.newsday.com/lifestyle/pets/long-island-pet-expo-brings-dogs-cats-and-other-critters-to-brentwood- 1.10000312 http://www.newsday.com/video/long-island-pet-expo-opens-in-brentwood-1.10027638 http://www.newsday.com/lifestyle/pets/long-island-pet-expo-2015-1.10032428 http://www.newsday.com/lifestyle/pets/pet-expo-returns-1.9976177 LOCATION DEMOGRAPHICS: Oaks, Greater Philadelphia, Montgomery County, PA The Greater Philadelphia Expo Center is a well known facility that holds many consumer events. It is located so that it is accessible from major cities in the area. and by public transit, with ample on-site parking It is perfectly situated in the immediate suburbs of Philadelphia, a convenient driving distance from Pennsylvania, New Jersey, and Delaware locations as well as a slightly longer but viable trip from the New York and Washington, DC metropolitan areas.