Commercial policy 2020 Table of Contents 1 Television .......................................................................................................................................... 7 1.1 Premiums ................................................................................................................................. 8 1.1.1 Volume premium ................................................................................................................... 8 1.1.1.1 Volume premium of annual contracts at VTM, Q2, CAZ and Vitaya (20JV – 20Vp – 20GK) 8 1.1.1.2 Volume premium of annual contracts at VTM KIDS, VTM KIDS JR, Disney Channel, Disney Junior, Nickelodeon, Nick Jr. Noord (KIDS) ...................................................................... 9 1.1.2 Q1 premium .......................................................................................................................... 9 1.1.3 Welcome premium .............................................................................................................. 10 1.1.4 New premium (PNP) ........................................................................................................... 10 1.1.5 Entertainment premium (SPL/SBI/SGA)............................................................................. 11 1.2 Surcharges .............................................................................................................................11 1.2.1 Special ads ......................................................................................................................... 11 1.2.1.1 Single spot at VTM (EXCL) – N15 .............................................................................. 11 1.2.1.2 Countdown (OCDS) – N10 last spot ........................................................................... 11 1.2.2 Brand mention .................................................................................................................... 12 1.2.3 Preferential positioning ....................................................................................................... 13 1.2.4 TV indexes .......................................................................................................................... 13 1.2.4.1 Spot indexes ............................................................................................................... 13 1.2.4.2 Month Indexes ............................................................................................................ 14 1.3 Addressable advertising first screen ..................................................................................15 1.4 Applicable advertising rules .................................................................................................16 1.4.1 General ............................................................................................................................... 16 1.4.2 Specific sectors ................................................................................................................... 16 1.4.2.1 Alcohol ........................................................................................................................ 16 1.4.2.2 Gambling .................................................................................................................... 16 1.4.2.3 Video & PC games ..................................................................................................... 16 1.4.3 Blackout period ................................................................................................................... 17 1.4.3.1 Sales ........................................................................................................................... 17 1.4.3.2 Sinterklaas .................................................................................................................. 17 1.4.3.3 Father Christmas ........................................................................................................ 17 1.4.3.4 General rules .............................................................................................................. 17 1.5 Partnership .............................................................................................................................18 1.5.1 Campaign ........................................................................................................................... 18 2 1.5.1.1 Campaign requests..................................................................................................... 18 1.5.1.2 Booking process ......................................................................................................... 18 1.5.1.3 Changing spots ........................................................................................................... 18 1.5.1.4 Sector exclusivity within the advertising block ............................................................ 18 1.5.2 Deadline and delivery conditions ........................................................................................ 18 1.5.3 Annual contracts ................................................................................................................. 19 1.5.4 Breach of contract payment ................................................................................................ 19 2 Radio................................................................................................................................................20 2.1 Premiums ...............................................................................................................................21 2.1.1 Volume premium annual contracts with Qmusic, Joe, TOPradio, Willy and DAB + channels 21 2.1.2 Multi/Maxi/DuoMix .............................................................................................................. 21 2.1.3 Sector-related premiums .................................................................................................... 21 2.1.4 Welcome premium .............................................................................................................. 21 2.1.5 Summer premium ............................................................................................................... 22 2.2 Surcharges .............................................................................................................................22 2.2.1 Brand mention .................................................................................................................... 22 2.2.2 Radio indexes ..................................................................................................................... 23 2.3 Partnership .............................................................................................................................24 2.3.1 Campaign ........................................................................................................................... 24 2.3.1.1 Campaign requests..................................................................................................... 24 2.3.1.2 Booking process ......................................................................................................... 24 2.3.1.3 Changing spots ........................................................................................................... 24 2.3.1.4 Sector exclusivity within the advertising block ............................................................ 24 2.3.2 Deadlines and delivery conditions ...................................................................................... 24 2.3.3 Annual contracts ................................................................................................................. 25 2.3.4 Breach of contract payment ................................................................................................ 25 3 Print .................................................................................................................................................26 3.1 Premiums ...............................................................................................................................27 3.1.1 Volume premium ................................................................................................................. 27 3.1.2 Welcome premium .............................................................................................................. 27 3.1.3 Sector-related premium ...................................................................................................... 27 3.1.4 Combination discount ......................................................................................................... 27 3.2 Surcharges .............................................................................................................................28 3.2.1 Brand mention .................................................................................................................... 28 3.2.2 Preferential positioning ....................................................................................................... 28 3.2.2.1 Newspapers ................................................................................................................ 28 3 3.2.2.2 Magazines .................................................................................................................. 29 3.2.2.3 Exceptional premium products ..................................................................................