2020 Brand Update Broadcast & Digital BEYBLADE BURST: Broadcast Partners 80+ countries worldwide! BEYBLADE BURST: Global YouTube Presence Over 655MM+ views, 2.4MM subscribers worldwide, 1900+ videos! As of November 13th, 2020 Global YouTube Presence Ex-Asia 2.4 million subscribers 24 million+ views and counting! per month globally! ANNUAL CUMULATIVE WEEKLY CUMULATIVE SUBSCRIBER COUNT* SUBSCRIBER COUNT* 2.500.000 740.000 US 2.000.000 Russia 494.000 1.500.000 Brazil 567.000 1.000.000 Latam 358.000 2018 500.000 75.900 Germany 2019 72.900 2020 Current 0 France 2020 KPIs JUL '17 JUL '18 JUL '19 JUL' 20 SEP '17 SEP '18 SEP '19 SEP '20 FEB '17 FEB '18 FEB '19 FEB '20 JAN '17 JAN '18 JAN '19 JAN '20 JUN'17 JUN'18 JUN'19 JUN'20 APR '17 DEC'17 APR '18 DEC'18 APR '19 DEC'19 APR '20 OCT'17 OCT'18 OCT'19 OCT'20 AUG '17 AUG '18 AUG '19 AUG '20 NOV '17 NOV '18 NOV '19 MAY'17 MAY'18 MAY'19 MAY'20 MAR'17 MAR'18 MAR'19 MAR'20 Global USA RUSSIA BRAZIL LATAM GERMANY FRANCE 2020 Current: 2.4 million 2020 KPI: 2.5 million *As of November, 2020, select regions only. Other regions not included here are: Spain, Italy, Ukraine, New Zealand, Netherlands Subscriber growth has slowed due to new YouTube and Belgium. policies, but still on track to hit global KPIs! COVERToys &TITLE Licensing Toys: A Global Success BEYBLADE BURST • 4 Items in Top 15 Global YTD Turbo Slingshock Cross • #3 Global Brand YTD (NPD) Collision Battle Set nominated for • #3 Boy’s Action Brand in North America Playset of the Year 2020 for Ages 8+ • Top 3 Action Brand in France/Germany by The Toy Association • Top 4 Action Brand in Spain BEYBLADE BURST 40MM+ app users and (Stats as of June 2020) featured on biggest 1B battles since its launch! top toy lists for Averaging over 2MM app users every month! holiday 2020 One of Bullseye’s Top Toys for 2020 at Target One of Walmart’s Top Rated by Kids 2020 Toys: Hypersphere Lines TVC airing as of November 2020 Exciting new battles in animation! Rolled out in various markets from December 2019! Licensing: Roster of Global Agents BENELUX LAT AU & NZ RU & CIS/CEE CAN and FR ES DE IL JTL Licensing GR Licensing: QSR Promotions 2020 May – Jun. 2020 Feb-Mar 2020 QSR Promotions 2020 2020 Global Campaign USA: Mar 24-April 20 Hasbro BEYBLADE BURST App x BEYBLADE BURST premium Happy Meal cross-promotion attracted 23,790 unique app users over the course of the promotion! From March 2020 Global Campaign Rollout MARCH JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER USA SLOVENIA ITALY REST OF SPAIN PORTUGAL BULGARIA PUERTO RICO GREECE EUROPE (EX. PORTUGAL UKRAINE CARRIBEAN IBERIA, BELGIUM BELGIUM) TURKEY NORDICS MALTA LATIN AMERICA MOLDOVA Licensing: Cross-category Sampling Board Games Publishing [GLOBAL] GOLIATH [FR] GRUND [ANZ] Scholastic Confectionary Mobile Apps Puzzles [IT] Bauli [GLOBAL] E.S.I [FR] Ravensburger 11.7 million downloads [SP] Dolci since August Preziosi 2018 Launch Licensing: Cross-category Sampling Apparel Back to School [Global] INTIMO [US/CA] BIOWORLD [Global] Intimo Outdoor Sports Novelty [CA] Stoneridge [ANZ] Bensons Trading Regional Highlights Global Highlights: POS Breakdown 2020 thru week 40 Down 24% YOY overall due to COVID, but gap has narrowed in recent weeks and holiday season looks to have promising uplift Regional Highlights: North America In discussions for Season 5 US & CAN CAN Seasons 1-4 Seasons 1-4 S4 Nov ’20 Seasons 1-4 Broadcaster Seasons 1-4 Catch-up Hasbro Beyblade Burst App Virtual Championship Oct 17 & Oct 24 Vortex Climb One of Beyblade Burst featured in Holiday Battle Set Bullseye’s Top Gift Guide & Hottest Toys of the Year selected for Top Toys for 2020 at Hot 20! Rated by Kids Target Regional Highlights: PAC In discussions for Season 5 NZ AUS Christmas Seasons 1-4 Seasons 1-4 in July AUS NZ Seasons 1-4 Broadcaster Season 1 Catch-up Christmas in July activations at Big W Physical tournaments postponed Hypersphere Starter Pack indefinitely due to is #2 toy YTD COVID-19 Bensons Scholastic Monthly features in Showbags, Spring 2021 Publishing, Spring 2021 Regional Highlights: Mexico & Brazil BR MX Kids Day Kids Day Seasons 1-3 Seasons 1-3 Seasons 1-2 BR Seasons 1, 3-4 Seasons 1 Seasons 1-3 Hasbro Beyblade Burst App Virtual Championship Oct 17 & Oct 24 Mexico AUG 5 – SEP 15 ‘20 Mexico Digital Influencer Campaign Phase 1: June-August Phase 2: October-January • 10 pieces of video content and challenges Brazil • Highlight tips & tricks, at-home play, new Hypersphere line AUG 12 – SEP 29 ‘20 • Digital TVC Ad Spend (June 15-July 15) Regional Highlights: France In discussions for Season 5 Seasons 1-4 Seasons 1-4 Seasons 1, 3-4 Broadcaster Seasons 1-3 Catch-up #1 boys action toy in France YTD Sponsored PicwicToys Physical tournaments Battle Leagues Mid Nov-Mid Dec re-postponed Media campaign indefinitely due to Sept through Gulli La Grande Récré Christmas Oct. 12-Nov 6 Mid Dec-Mid Jan COVID-19 Regional Highlights: Spain In discussions for Season 5 Seasons 1-4 Seasons 1, 3-4 Seasons 1-2 Repeat of Hasbro Digital Campaign “Bring Home the Fun” #BEYBLADEENFAMILIA Physical tournaments September SEPT 25 – OCT 22 postponed Social media, tv and digital campaign asking people to ‘20 indefinitely due to share own tournaments, price promotions, BTS TV COVID-19 campaign Regional Highlights: Germany In discussions for Season 5 Latest weekly sales Seasons 1-4 recovered to 2019 levels Seasons 1, 3-4 Seasons 1-2 S4 offer rec'd Price promotions with retailers Nickelodeon/Netflix campaign (new episodes) Physical tournaments TV Campaigns until Christmas: postponed Spring Battle Set and Starter Pack (Aug-Sep) indefinitely due to Fall Battle set.(Oct/Nov/Dec) COVID-19 Regional Highlights: Benelux Belgium: SEP 02 - OCT 06 ’20 Seasons 1-3 Seasons 1-3 Netherlands: AUG 13 – SEP 23 ’20 Seasons 1, 3 Seasons 1 Russia SEP 11 – OCT 22 ‘20 Seasons 1 •Hasbro TV campaigns from Sep- New Year (key period in Russia) •Detsky Mir support: online promotion, tv campaign Seasons 1-3 Hasbro 2020 BEYMASTER INVITATIONAL (Virtual Championship) PURPOSE: FORMAT: Replace International Championship Livestreamed Influencer tournament and activate a virtual e-sport-like event bracket on Facebook, visible on to drive buzz & promote competition YouTube channels indefinitely. PARTICIPANTS: TIMING: 12 Pre-Selected Social Media Hasbro Facebook Live: Influencers with large followings from all October 17th and 24th (9:00am EST) across the globe. Beyblade YouTube Channel: October 17th and 24th (9:30am EST) SEPT OCT AUG NOV Influencer content Championship content airs PR Announcement Post-championship content and Social media support October 17th and 24th winner exclusive Website live In-app voting/influencer content Social promotions New Speedstorm & Pro Series In-app announcement Ad Spend Ad Spend product reveals New Season Season 5 Coming Soon! THANK YOU!.