published by SPECIAL ISSUE • WINTER 2014-15 • $25 M E S A Media & Entertainment Services Alliance AND MJOURNALE Media & Entertainment Strategies. Solutions. The New Digital Supply Chain Built with data, it begins at content’s inception and stretches to infinity–from the cloud to consumers and back again Bringing Creativity to Content Workflows Increasing Collaboration and Savings with Cloud Delivering Personalization that Consumers Crave MESA Full page ad 2.pdf 1 9/19/14 9:22 AM Do your ideas MOVE YOU or does data integretion PARALYZE YOU? MarkLogic is the proven platform for Big Data applications, and is designed to reduce risk, optimize operations, create new value from data, manage compliance, and improve IT economics. C M Y CM MY CY CMY K Hello, we’re your Enterprise NoSQL database solution. Say hello to the new generation. published by POWERFUL & SECURE | AGILE & FLEXIBLE | ENTERPRISE-READY | TRUSTED www.marklogic.com . +1 877 992 8885 . [email protected] Special Issue • Winter 2014 CONTENTS AND MJOURNALE Media & Entertainment Strategies. Solutions. Columns Features Editor’s Note CLOUDSOLUTIONS P.37 By Devendra Mishra P. 6 Post-Production Steps Out of the House Smart Content By Jason Kassin, FilmTrack P. 38 By Guy Finley P. 8 One Cloud, Many Uses Next-Gen Blu-ray By Andy Hurt, Front Porch Digital P.42 42 By Jim Bottoms P. 10 Meeting Today’s Workflow Demands in a Private Cloud MESA Update P.12 By Alex Grossman, Quantum P. 46 Connected Future The Next Evolution in Cloud Services: Managed DAM P.14 By Bhanu Srikanth, Jargon Technologies By John Libby, MediaMax Online P. 52 Enhancing Creativity Cloud Trek: The Next Generation By Ginny Davis and Tim Sarnoff, By Jay Yogeshwar, Shane Archiquette and Ron Quartararo, Hitachi Data Systems P. 58 Technicolor P. 16 Supply Chain Solutions Creating the Intelligent Media Business By Douglas Reinart, ContentBridge By Robert Ambrose, Oracle P. 64 Systems P. 20 Transforming IT to Put People Ahead of Technology Ultra HD Vision By Whitney Bouck, Box P. 70 By Ken Goeller, Deluxe Digital Distribution P. 24 CONSUMER CONNECTIONS P. 75 Advancing Analytics Using the Consumer Halo in M&E P. 76 By Davinder Luthra, V2Solutions P. 28 By Alex Akers, Jacob Carlson and J.P. Benedict, Cognizant Business Consulting Social Media Insights It All Starts with Mobile By Kameswara Rao Bh and J. David Garland, 80 By Cindy McKenzie, PwC P. 80 IGATE P. 32 Data Driven Media is Happening Now P. 84 M&E Journal Ad Index P.158 By Steven L. Canepa and Richard Maraschi, IBM Deepening Engagement with the Target Audience The Media & Entertainment Services Alliance was founded By Rahul Sabharwal, Neha Lamba and Subhankar Bhattacharya, HCL America P. 88 in 2008 to create efficiencies in the creation, production and distribution of physical and digital media & entertainment. Personalizing the Global Entertainment Experience Representing over 100 member companies worldwide, the P. 94 organization produces events, newsletters, research, as well By Dan Peters, Saffron Digital as this journal publication. Its industry initiatives include workgroups in digital and physical supply chain, 2nd screen, Data Collected from Connected IT, content protection and anti-piracy. MESA is the man- Consumers Can Lead to M&E Growth agement company responsible for the efforts of the Content P. 96 Delivery & Security Association (CDSA), the Hollywood IT By Colleen Quinn, Teradata Corporation Society (HITS), Women in Technology:Hollywood and the 2nd Screen Society. Adopting Predictive Analytics in the Age of the Connected Consumer 100 P. 100 published by By Suzanne Clayton, SAS Bringing Real World Relevance to Entertainment Metadata M E S A By David Yon, Rovi Corporation P. 104 Media & Entertainment Services Alliance M&EJOURNAL 3 CONTENTS TABLEOF Building the Next-Generation Media Analytics Platform By Steve Poehlein and Jeff Caldwell, HP Enterprise Services P. 107 That’s a Wrap By Tyler Wiebe, Scanavo P. 110 The Renaissance of Linear TV is Coming By Ian Wheal, Adstream P. 112 CONTENTINNOVATION P. 115 Streaming Video Requires Strong, Invisible Security By Andy Nobbs, Civolution P. 116 Know Your Attack Surface – Be Resilient By Chris Morales and Kari Grubin, NSS Labs P. 118 Reimagining Participations Accounting By J. Kent Bracken, Capgemini P. 120 Third Party Q.C. Needed Now More Than Ever By Ramón Bretón, 3rdi QC P. 124 Evolution Not Extinction: How to Successfully 120 Navigate Digital Distribution By Harris Morris, T3 Media P. 127 Mining New Metadata Gold with Semantics By Matt Turner, MarkLogic Corporation P. 130 Driving Digital Profits and Reducing Risk By Mike Sid, Mediamorph P. 133 Broadening the Entertainment Experience in a Connected World By Johann Schreurs, EVS P. 135 Content is King By Von Johnson, MCF Media Solutions P. 138 127 How to Boost Digital Media Revenues By Charles Tigges, hybris Software / SAP P. 141 The New Entertainment Bundle—A Victory for Consumers By Steven Herrera, Zaszou, LLC P. 143 Unleash the Power of Privacy to Protect Your Content By David Melnick, Weblife Balance P. 146 Bringing Order to Digital Identifiers By Richard Kroon, Entertainment Identifier Registry (EIDR) P. 148 Content-as-a-Service Enables Entertainment Everywhere By Steven Chester, Akamai P. 162 Using MDM for Mastering Title Data in the New Digital World By Ninad Raikar, Riversand Technologies P. 153 A New Age of Innovation for the Entertainment Industry By Charles Matheson, OpenText P. 155 The Personalization of Business Management Systems By Greg Dolan, Xytech P. 157 146 M&EJOURNAL 4 Building the Next-Generation Media Analytics Platform By Steve Poehlein and Jeff Caldwell, HP Enterprise Services P. 107 That’s a Wrap By Tyler Wiebe, Scanavo P. 110 The Renaissance of Linear TV is Coming By Ian Wheal, Adstream P. 112 Streaming Video Requires Strong, Invisible Security By Andy Nobbs, Civolution P. 116 Know Your Attack Surface – Be Resilient By Chris Morales and Kari Grubin, NSS Labs P. 118 Reimagining Participations Accounting By J. Kent Bracken, Capgemini P. 120 Third Party Q.C. Needed Now More Than Ever By Ramón Bretón, 3rdi QC P. 124 Evolution Not Extinction: How to Successfully Navigate Digital Distribution By Harris Morris, T3 Media P. 127 Mining New Metadata Gold with Semantics By Matt Turner, MarkLogic Corporation P. 130 Driving Digital Profits and Reducing Risk By Mike Sid, Mediamorph P. 133 Broadening the Entertainment Experience in a Connected World By Johann Schreurs, EVS P. 135 Content is King By Von Johnson, MCF Media Solutions P. 138 How to Boost Digital Media Revenues By Charles Tigges, hybris Software / SAP P. 141 The New Entertainment Bundle—A Victory for Consumers By Steven Herrera, Zaszou, LLC P. 143 Unleash the Power of Privacy to Protect Your Content By David Melnick, Weblife Balance P. 146 Bringing Order to Digital Identifiers By Richard Kroon, Entertainment Identifier Registry (EIDR) P. 148 Content-as-a-Service Enables Entertainment Everywhere By Steven Chester, Akamai P. 162 Using MDM for Mastering Title Data in the New Digital World By Ninad Raikar, Riversand Technologies P. 153 A New Age of Innovation for the Entertainment Industry By Charles Matheson, OpenText P. 155 The Personalization of Business Management Systems By Greg Dolan, Xytech P. 157 EDITOR’SNOTE Personalizing and Globalizing the Entertainment Experience: Hollywood’s Work In Progress By Devendra Mishra, Chief Strategist, MESA, Founder & Executive Director, HITS Furthermore, numerous technology spans. In addition, the window between film companies, mainly small and mid-sized, have release and availability of digital content may begun to provide hardware and software experience a significant compression. links and layers to help build Hollywood’s Hollywood is aggressively confronting digital supply chain, which is consumer-cen- the digital revolution, where personalization tric. Others are emerging to provide unique of content is truly empowering. The first services for data analytics, digital marketing, step in embracing disruptive technologies apps for smartphones and cloud comput- is to structurally change the organization ing, to name a few. “Old order changeth, and slough off outdated legacy systems. yielding place for new” is beginning to ring Alignment of film and home entertainment Hollywood is confronting the true as monolithic systems for enterprise businesses of the studios is ongoing while management are replaced by SAS and nimble TV networks are expanding their global busi- digital revolution, where solutions. As a matter of fact, the technology ness. Management information systems and personalization of content is choices are so varied that the emergence of a technology platforms are being integrated to purchasing officer for technology is becom- support the new structure and to exploit the truly empowering. ing prevalent in a few studios. value of content over its life cycle as well over The traditional world of entertainment, the life cycle of the customer in all channels born out of Hollywood more than a cen- available. The domestic operations are being he pace of Hollywood’s transforma- tury ago, has grown domestically to include consolidated with international, allowing tion to exploit the potential riches direct to consumer company behemoths greater monetization of intellectual property. Tof the digital world has gained like Google, Apple, Amazon, Netflix and In order to maximize realization of riches in significant momentum in the last three Facebook. The M&E industry is riding the content, executives from international mar- years. As the Internet has become the mode coattails of the new information economy in kets are running domestic home entertain- of universal distribution of content and terms of distribution. Leichtman Research ment divisions of some studios as well. the smartphone the lightning rod for the Group notes that “47 percent of U.S. house- Finally, innovation in the entertain- consumer, studios are extending the user holds currently subscribe to Netflix, Hulu ment industry is being spurred by one of the experience like never before.