ANNUAL PUBLICATION TOURISM IN NUMBERS 2018 #ifeelsLOVEnia #myway www.slovenia.info 1 EDITORIAL TOURISM IN NUMBERS is a 02 Editorial publication issued annually by the Slovenian Tourist Board. It includes statistical data and analyses which 03 Year in review give an overview of Slovenian tourism in the past year. The main source of information for the publication is 04 Slovenia at a glance statistical data, gathered and published by the Statistical Office of the Republic of Slovenia. 05 International tourism 2018 was another exceptional year for Slovenian tourism. We observed more than 15,6 million overnight stays, which 06 Tourism in Slovenia is 10 % more than in 2017, and almost 6 million tourist arrivals, which represents Macro destinations an 8 % increase compared to the year 09 before. In terms of arrivals and overnight stays, 10 Seasons we have already achieved the goals set in the Strategy for Sustainable Growth of Slovenian Tourism for 2017-2021. 18 Green Scheme of Slovenian Tourism Challenges that remain are raising the inflows from export of travel to 3,7 - 4 billion EUR and extension of the average 19 Digital marketing length of stay to 3,1 - 3,4 days. Tourism in numbers gives a general overview of tourism in Slovenia in 2018, 20 Events and activities but it also portrays its image according to seasons and macro destinations. Structure of visitors and popularity of 21 Key markets destinations change with the seasons – more detailed data can be found in different chapters. 27 Definitions of terms and references LJUBLJANA, JULY 2019 2 YEAR IN REVIEW 5.933.267 15.694.705 TOTAL +8% TOTAL +10% 4.425.139 11.176.010 2,6 2,71 mrd 12,3% FOREIGN +11% FOREIGN +15% DAYS EUR GROWTH +11,6% 1.508.128 4.518.695 DOMESTIC +0% DOMESTIC +0% Tourist arrivals and Overnight stays and Average length of stay Inflow related to travel Total contribution growth growth and growth of tourism to GDP 2018, THE FIFTH CONSECUTIVE RECORD YEAR FOR SLOVENIAN TOURISM Increase in international tourist arrivals Number and share of employees in tourism sector 57.800 +11% +6,0% +6,0% 6,5% Slovenia Europe World Municipality types by overnight stays and Overnight stays by type of accommodation facility growth rate 2018/2017 and growth rate 2018/2017 Growth rate Growth 9,1% 7,0% 22,2% Health (spa) +0% Hotels and similar establ. +2,6% Mountain +13,6% 34,5% Camping sites +5,6% 13,9% Seaside +6,9% 53,2% Other +27,7% 28,6% Ljubljana +22,3% 19,2% 12,3% Urban +10,8% 22+29191479 Other +21,2% 54+1333 Municipalities with the highest number Countries with the highest number of overnight of overnight stays stays and growth 2018/2017 1 Ljubljana 2.179.916 Germany 1.362.214 +17,4% 2 Piran 1.882.383 Italy 1.334.061 +1,0% 3 Bled 1.151.831 Austria 1.011.136 +3,5% Netherlands 612.710 +21,6% Croatia 527.116 +16,4% Source: WTTC, 2019 Source: SORS, 2019, the Bank of Slovenia, 2019 3 SLOVENIA AT A GLANCE Basic data on Slovenia Source: Government of the Republic of Slovenia, 2018; eKataster jam, 2018 Surface area 20.273 km² Length of coastline 46,6 km Population and average age 2.076.595; 43,3 Population density (people per km2) 102 people per km² Capital Ljubljana Number of settlements 5.978 Currency Euro Neighbouring countries Italy, Austria, Croatia, Hungary Type of government Parliamentary republic Official languages Slovenian, Italian, Hungarian Religion Roman Catholic Public holidays 1., 2. January, 8. February, 27. April, 1., 2. May, 25. June, 15. August, 31.October, 1. November, 25. December, 26. December Highest point Triglav 2.864 m Number of Karstic caves, longest show cave 12.589 caves; Postojnska cave (24.120 m) Largest natural lake Lake Cerknica (intermittent), 26 km2 Number of protected areas and their surface area 105 protected areas and 1.164 natural monuments; 269.475 ha protected in total (13,3 % of the surface of Slovenia) Lenght of watercourses, longest river 26.600 km of watercourses; Sava (221 km) Average monthly gross salary 1.681,55 EUR GDP and GDP/per capita 43 billions EUR; 22.182 EUR GDP/per capita International airports, length of railway network 3 international airports, 2.177.5 km = length of railway network Tourist sights on the UNESCO World Heritage List Škocjan Caves, Prehistoric Pile Dwellings around the Alps – Ljubljana Moors, heritage of Mercury – Idrija, Škofja Loka Passion Play, Ancient and Primeval Beech Forests of the Carpathians and other regions of Europe – Krokar and Snežnik-Ždrocle, dry-stone walling. European Destinations of Excellence in Slovenia Soča Valley, Solčava region, Kolpa, Idrija, Laško, Brda, Koper Top ten municipalities by population Ljubljana 289.832 Maribor 110.513 Kranj 55.795 Koper 51.828 Celje 49.538 Novo mesto 36.769 Domžale 35.917 Velenje 32.959 Nova Gorica 31.691 Kamnik 29.512 Global image of Slovenia The Travel & Tourism Competitiveness Index (WEF):rank 41/139 countries Global Peace Index: ranked as 8th safest country in the world/163 countries Global Terrorism Index: rank 138 (last place – no impact of terrorism) Source: Global Peace Index 2019; Global Terrorism Index 2018; WEF, 2017 4 INTERNATIONAL TOURISM Arrivals of international tourists in global regions Share of international arrivals by region 51% 5% 24% 15% 5% Number of arrivals Growth Europe 713 mio +6% Asia-Pacific 343 mio +6% 1,4 mrd North, Central, South America 217 mio +3% Africa 67 mio +7% Growth +6% Middle East 64 mio +10% International tourist arrivals and growth 2018/2017 Increase in arrivals of international tourists 12 10 8 6 4 2 0 Slovenija Svet Evropa S Evropa Z Evropa V Evropa J Evropa Azija Amerika Afrika Bližnji Vzhod Slovenia World Europe N Europe W Europe E Europe S Europe Asia America Africa Middle East World top tourism spenders, USD 258 bn 135 bn 84 bn 63 bn 41 bn CHINA USA GERMANY UNITED KINGDOM FRANCE Source: UNWTO, 2018 5 TURIZEM V SLOVENIJI Share and growth of tourist Share and growth of arrivals 2018/2017 overnight stays 2018/2017 5.933.267 15.694.705 TOTAL TOTAL 25,4% 28,8% 4.425.139 74,6% 11.176.010 FOREIGN FOREIGN 71,2% Foreign 1.508.128 25+75 4.518.695 29+71 DOMESTIC +0% DOMESTIC +0% +11,0% +15,0% Domestic Tourist arrivals Overnight stays Source: SORS, 2019 6 TOURISM IN SLOVENIA Accommodation facilities and overnight stays by type of municipality SEASIDE MOUNTAIN HEALTH (SPA) URBAN OTHER LJUBLJANA municipalities municipalities municipalities municipalities municipalities 3.011.243 4.489.094 3.485.898 1.101.865 1.426.687 2.179.917 21% 31% 36% 31% 47% 36% 59% 45% 40% 16% 66% 63% 63% 3% 10% 1% 59+1031 3619% +1945 63+1621 66 +3314713% +134063+136 Hotels and similar establishments Camping sites Other Source: SORS, 2019 Overnight stays of domestic and foreign tourists 2010 - 2018 12.000.000 10.000.000 8.000.000 6.000.000 4.000.000 Foreign 2.000.000 0 Domestic 2010 2011 2012 2013 2014 2015 2016 2017 2018 Arrivals of domestic and foreign tourists 2010 - 2018 5.000.000 4.500.000 4.000.000 3.500.000 3.000.000 2.500.000 2.000.000 Foreign 1.500.000 1.000.000 500.000 0 Domestic 2010 2011 2012 2013 2014 2015 2016 2017 2018 7 TOURISM IN SLOVENIA Country Tourist arrivals 2018 Share (%) Index 2018/2017 Overnight stays Share (%) Index 2018/2017 from Austria 381.709 8,63% 102,36 1.011.136 9,05% 103,52 from Belgium 107.657 2,43% 116,53 325.846 2,92% 119,62 from Bulgaria 40.784 0,92% 111,91 71.536 0,64% 118,27 from Bosnia and Herzegovina 66.927 1,51% 113,48 195.513 1,75% 127,24 from Cyprus 1.473 0,03% 92,99 4.854 0,04% 99,49 from Chech Republic 160.080 3,62% 120,17 431.335 3,86% 129,93 from Montenegro 12.536 0,28% 104,75 32.525 0,29% 117,32 from Denmark 23.240 0,53% 104,60 69.093 0,62% 106,24 from Estonia 6.062 0,14% 119,90 14.471 0,13% 130,57 from Finland 23.022 0,52% 107,34 68.436 0,61% 121,58 from France 148.166 3,35% 121,68 339.177 3,03% 127,58 from Greece 12.452 0,28% 102,60 31.746 0,28% 123,31 from Croatia 218.898 4,95% 112,18 527.116 4,72% 116,43 from Ireland 20.712 0,47% 117,98 57.998 0,52% 124,75 from Iceland 2.963 0,07% 87,84 10.846 0,10% 98,28 from Italy 598.826 13,53% 98,43 1.334.061 11,94% 101,05 from Latvia 6.699 0,15% 96,28 16.026 0,14% 103,78 from Lithuania 7.661 0,17% 105,92 21.072 0,19% 127,32 from Luxembourg 3.652 0,08% 109,67 9.201 0,08% 114,31 from Hungary 180.803 4,09% 124,11 484.911 4,34% 129,51 from Macedonia 22.436 0,51% 107,31 65.652 0,59% 117,06 from Malta 6.960 0,16% 107,18 29.951 0,27% 103,50 from Germany 506.080 11,44% 115,93 1.362.214 12,19% 117,44 from Netherlands 185.257 4,19% 122,65 612.710 5,48% 121,59 from Norway 13.109 0,30% 103,46 33.475 0,30% 105,89 from Poland 125.209 2,83% 112,96 297.402 2,66% 123,23 from Portugal 14.418 0,33% 116,06 40.017 0,36% 137,95 from Romania 55.982 1,27% 118,67 135.304 1,21% 124,28 from Russian Federation 62.846 1,42% 101,96 298.444 2,67% 97,65 from Slovakia 58.885 1,33% 116,08 154.779 1,38% 126,76 from Serbia 137.517 3,11% 110,39 376.163 3,37% 116,88 from Spain 81.904 1,85% 119,94 204.001 1,83% 131,34 from Sweden 34.708 0,78% 112,08 86.740 0,78% 124,15 from Switzerland 67.750 1,53% 111,65 150.389 1,35% 115,72 from Turkey 30.071 0,68% 96,04 66.924 0,60% 114,58 from Ukraine 38.727 0,88% 118,66 118.219 1,06% 126,99 from United Kingdom 163.997 3,71% 109,43 470.587 4,21% 110,34 from other European countries 25.383 0,57% 102,02 61.389 0,55% 99,60 from South Africa 4.529 0,10% 119,09 10.747 0,10% 117,93 from other African countries 8.641 0,20% 123,11 30.207 0,27% 144,17 from Australia 49.977 1,13% 116,70 108.819 0,97% 126,13 from New Zealand 8.973 0,20% 117,59 17.889 0,16% 119,80 from other countries of Oceania 467 0,01% 70,33 1.128 0,01% 85,52 from Israel 70.356 1,59% 104,09 237.237