Challenge Statement: Building a strong Brand for the RPG Group About RPG Group (www.rpggroup.com) Built on a solid foundation of trust and tradition, RPG Group has grown with a relentless focus on excellence. Headquartered in Mumbai, India, the conglomerate has diversified portfolio in the areas of infrastructure, tyres, information technology, health, energy and plantations. Consisting of over fifteen companies across core sectors of the economy, RPG currently has a turnover in excess of US $4 billion. With a strong commitment to grow and dedication to people, RPG’s non-profit organization, RPG Foundation is passionate about improving the quality of life of local communities and works by identifying critical need gaps, thus maximizing social impact. Challenge Over the years, the RPG Group has gone on to acquire and build the identity of strong individual brands across multiple industries. CEAT in automobiles, Zensar in Information Technology, KEC in infrastructure, Raychem RPG in power ancillaries, RPG Life Sciences in Pharmaceuticals and Harrisons Malayalam Limited in Agriculture. Despite such prominence of these brands in domestic as well as global markets, the identity of the RPG Group as a conglomerate is one that is yet to be imprinted in the minds of the larger world. As an employer and as a business house, there is an opportunity for the RPG Group to establish itself as a brand but with smart and innovative methods but one that will not be capital intensive. Prepare a strategy on how RPG can build its presence as a brand across various platforms and focusing on the diversity of audiences present and how it should appeal to them..