FEBRUARY 2016 VOL. 53, ISSUE 2 ¥800 FEBRUARY FEBRUARY 2016 JOURNAL.ACCJ.OR.JP THE GRAND OPENING JOURNAL Your partner for Real Estate in Hiroo. THE AUTHORITY ON GLOBAL BUSINESS IN JAPAN JOURNAL.ACCJ.OR.JP Designed for English-speaking expats, Nomura Real Estate’s new of ce in Hiroo is now open. from the As Tokyo rebrands, investors eye prime property despite social trends ジャーナル 二〇一六年二月一日発行 定価八〇〇円（本体七六二円） ISSN 0002-7847 THE AMERICAN CHAMBER OF COMMERCE IN JAPAN Operating Offi ce Manager Masaru Nakamura 0120-703-320 (free) [email protected] 5F Hiroo Reeplex B’s, 5-15-27 Minami Azabu, Minato-ku, Tokyo 106-0047 www.nomu.com/english/ 毎月一日発行 第五十三巻 2 号 ジャーナル 二〇一六年二月一日発行 NomuraAd_v3.indd00ACCJ.Feb.Cover_vFinal.indd 1 1-3 1/22/16 5:22 PM 1/22/16 6:29 PM There were times when someone like this would get your man. Executive Search in 50 Countries. In Japan since 1976 http://www.intersearch.org Wouters & Associates Inc. (InterSearch Japan) Triplex Yanagiwara Bldg. 001, 6-16-50 Roppongi, Minato-ku, Tokyo 106-0032 TEL 03-3423-7491 FAX 03-3423-7492 [email protected] 2016_01_TAC_JohnDurkin_Letter_AD_FP_OL.indd 1 1/19/2016 5:54:06 PM IntersearchAd_v3.indd00ACCJ.Feb.Cover_vFinal.indd 1 4-6 12/18/15 5:14 PM 1/22/16 6:29 PM CONTENTS VOL. 53, ISSUE 2 4 FEATURED CONTRIBUTORS 20 HIGH GEAR The Mexican Effect 5 EDITOR'S DESK US and Japan carmakers People and Places lead drive south of the border Brandi Goode John Amari 7 SOCIAL MEDIA 24 ENTREPRENEUR Trending on the Web A Taste for Life Meet food diplomat 8 COVER STORY Ami Matsuzawa View from the Top Dr. Nancy Snow As Tokyo rebrands, investors eye prime property despite social trends 26 SPORTS DIPLOMACY William Sposato Breaking the Ice The growth and appeal 14 PARTNER CONTENT of women’s ice hockey What’s Different James Souilliere about This M&A Boom Nikkei Asian Review 16 LAW & ORDER 35 ACCJ MEMBER NEWS Wired Wars Japan gets serious about cybersecurity as the Olympics approaches Richard Smart 18 J-MEDIA Raising the Curtain DISCLAIMER on the Next Generation Custom Media and the ACCJ will not accept liability translation of article for any damages caused by the contents of The Journal, in Keizaikai including, but not limited to, any omissions, errors, facts or false statements. Opinions or advice expressed in the The Journal are not necessarily those of the ACCJ or Custom Media. COVER IMAGE: (credit PHOTOLIFE.14) Mori Building city model of Tokyo THIS PAGE PHOTO: (credit Keizaikai) A Kabuki show in Las Vegas drew 100,000 spectators –p. 18 WILLIAM SPOSATO DR. NANCY SNOW JAMES SOUILLIERE “View from “Breaking the Top” “A Taste for Life” the Ice” page 8 page 24 page 26 Hometown: Armonk, New York Hometown: The Deep South, USA Hometown: Windsor, (I was there before IBM) Ontario, Canada FEATURED CONTRIBUTORS Hobbies: Ping pong, singing Languages: Passable English, Languages: English and Japanese Favorite place in Japan: horrible Japanese Hotel Okura (before the demolition) Favorite place in Japan: Most memorable interviewee: Tochigi Prefecture Most memorable interviewee: Economist Milton Friedman J. William Fulbright Years in Japan: 25 (he reversed the charges on the call) Years in journalism: Favorite author: PJ O'Rourke Years in journalism in Japan: 25+ (teaching and writing) 31 years in journalism, Currently listening to: 17 of them in Japan Professional mentors: "Under the Banner of Heaven" George Gerbner, Herbert Schiller Favorite author: Secret skill: Juggling Joseph Heller (Catch 22) Favorite authors: Ellen Gilchrist and Thoughts on print journalism: Louise Fitzhugh (among many others) Social media handle: There is something satisfying about @williamsposato Social media handle: holding a physical newspaper, book, @drpersuasion or magazine. Currently listening to: Paris 1919, an album on the WWI peace treaty Currently reading: Anything related negotiations to Japan’s post-3/11 foreign policy and public diplomacy Thoughts on print journalism: Despite the rise of radio, then television, then images, online video clips, graphics, etc., most information in the Internet age is still conveyed by the written word. Publisher Client Services Manager To advertise or subscribe: Simon Farrell Joy Fajardo [email protected] [email protected] Marketing Manager Editorial: President Megumi Okazaki [email protected] Robert Heldt Advertising Sales Director Custom Media Editor-in-Chief DeWitt Mosby Publishers of The Journal for the American Chamber Brandi Goode of Commerce in Japan. Specialists in bilingual brand www.custom-media.com Account Managers strategy/visual communications, corporate bespoke Studio Manager Kimo Blackmore solutions. Producers of Business in Japan TV. Paul Leonard Joshua Ellis Anthony Head Deputy Editor Alaina Naidoo John Amari Business Development Daiwa Azabudai Bldg. 6F Graphic Designers Director 2-3-3 Azabudai, Minato-ku, Michael Pfeffer Kotaro Toda Tokyo 106-0041 Ximena Criales Project Coordinator Tel: 03-4540-7730 Client Services Director Yoshiki Tatezaki Sam Bird © 2016 Custom Media K.K. Media Coordinator Kiyoko Morita The Journal is printed on paper certified by the US Forest Stewardship Council with vegetable oil ink certified by the Japan Printing Ink Makers Association. 4 THE JOURNAL n FEBRUARY 2016 PEOPLE EDITOR'S DESK AND PLACES “trip” to learn about other nations, by As she aptly explains, “The success breaking bread together at local venues. of the next generation of leaders is our own success.” AND THE AWARD GOES TO Leaders and role models can present CHANGE IS IN THE AIR Brandi Goode themselves in many ways. Some More than one former diplomat features [email protected] people—such as Nana Fujimoto—are in our pages this month. Newly elected more visible, while other unsung heroes ACCJ President Christopher LaFleur took work behind the scenes to advance time to speak to The Journal (see page 37) Our February issue of The Journal is their causes. about his early Japan days in Sapporo and full of interesting, inspiring people— In the American Chamber of the struggles entrepreneurs face here. He many of whom happen to be women Commerce in Japan (ACCJ) section also shared his awe-inspiring landscape excelling at cross-cultural pursuits. of the magazine, we acknowledge the photography; I am constantly amazed by 2015 leaders and volunteers of the how accomplished ACCJ presidents are, “Breaking the Ice” (see page 26) is the year (see page 43), who have helped and how diverse are their many pursuits. first of what we aim to make a regular drive ACCJ agenda items such as the They are truly masters of time management. series on sports diplomacy. Far from promotion of women in business (WIB). Our cover story (see page 8) analyzes the your typical statistics-rich game reports, Six of the 13 award recipients were current state of the Tokyo property these articles showcase a more personal selected for their tireless efforts toward market and its potential for growth. I am, side of US–Japan relations, spotlighting making both the Tokyo and Kansai WIB in equal parts, impressed and frustrated athletes from both countries serving summits a success. with how quickly buildings are erected— as globally minded role models. Nana I recently had the pleasure of or disappear—in this city, often taking Fujimoto, Japanese goalkeeper for a interviewing ACCJ Person of the Year with them beloved restaurants or shops. New York women’s ice hockey team, Wendy Cutler (see page 38), who you But, change is the name of the game in proves that “there is more than just may recognize as a lead US negotiator Tokyo, and the article highlights big plans ballet and piano lessons available to for the Trans-Pacific Partnership underway for the evolving east side of young women.” agreement. She has been working the capital. We’re also continuing our monthly with Japan for 20 of her near-30-year Enjoy the read and the ume (plum) Entrepreneur column, featuring young diplomatic career. Cutler hopes to blossoms this month. n and/or female business owners. Meet continue supporting US–Japan relations A flagship publication of the American Chamber of Ami Matsuzawa (see page 24), who, and the promotion of women in the Commerce in Japan (ACCJ), The Journal (formerly with her colleagues and “flight crew,” Asia–Pacific region in her new private- the ACCJ Journal) is a business magazine with a takes Tokyo participants on a lunch sector role. 53-year history. A newly-opened sanctuary in a pulsating city Oakwood Asia Pacific will be opening its 9th property—Oakwood Premier Tokyo in Japan. Located near the Marunouchi district, the property is a 2-minute walk from Tokyo Station—the gateway to the whole of Japan. Oakwood Premier Tokyo boasts 123 fully furnished apartments and is housed from the 6th to the 19th floor of a 19-storey multi-serviced complex. Complete with shopping and dining options to complement your stay, Oakwood Premier Tokyo is designed to offer an unbeatable combination of exclusivity, convenience and luxury. Oakwood is celebrating 15 years in Japan For details and reservations, please visit http://www.oakwoodasia.com/tokyo/oakwood-tokyo-marunouchi.php BANGALORE BANGKOK BEIJING BRISBANE CHENGDU GUANGZHOU HANGZHOU HONG KONG HYDERABAD INCHEON JAKARTA MANILA PUNE SEOUL SHANGHAI TOKYO OakwoodPremierAd_FEBv8.indd 1 1/22/16 5:44 PM NOW TRENDING ON THE WEB SOCIAL MEDIA IN THE NEWS FROM JAPAN TOP HASHTAGS LINKEDIN Tweets from leading Tweets in Japanese This month: Popular tags Discussions from media outlets from people and media from the top 30 list global leaders @JapanEmbDC Baseball great Hank Aaron, honored by Japan for building Japan–US understanding http://goo.gl/XOFN2Q Rank 3 #android @japantimes 6 #NBAvote @Forbes After 60 weeks, Marie 18 #job Mizu-who? “We want to be the Kondo's decluttering book new face of Wall Street.” tops U.S.