benjamin roden social media management / public relations / creative copy public relations portfolio Public Relations Portfolio Benjamin Roden PR Writing Portfolio 1 Table of Contents Key Messages ........................................................................................................... 3 Executive Bio ............................................................................................................. 4 Spokesperson Quotes .............................................................................................. 5 Invitation .................................................................................................................... 6 News Release ........................................................................................................... 7 Media Pitch ............................................................................................................... 9 Organizational Backgrounder ............................................................................... 10 Report ........................................................................................................................ 11 Script .......................................................................................................................... 14 Writing for Social Media .......................................................................................... 17 Cover Letter .............................................................................................................. 18 Resume ...................................................................................................................... 19 Cision Media List ...................................................................................................... 20 Social Media Calendar ........................................................................................... 22 Case Study ................................................................................................................ 28 Ben Roden PR Writing Portfolio 2 Key Messages Utah Valley University is committed to international diversity. International students are an important part of Utah Valley University’s student body, with hundreds of international scholars representing over 80 nations. Utah Valley University’s International Student Services fosters student success by furnishing visa information, coordinating housing and employment opportunities, and providing ongoing information and support. In addition to recreational opportunities including Disneyland trips, karaoke nights and local sporting events, the International Student Council hosts cultural activities which allow students to showcase their own cultures and learn about others. Utah Valley University puts international students within reach of unique recreation. Utah Valley University is located within hours of popular skiing and snowboarding destinations including Sundance, Brighton, and Snowbird. The Outdoor Adventure Center offers equipment rentals, expert advice, and guided trips to help students make the most of Utah’s natural beauty. Located in central Utah, Utah Valley University serves as a hub for events and attractions including The Sundance Film Festival and Utah’s five national parks. Utah Valley University prepares international students for real-world success. Utah Valley University’s Internship Services helps students hone professional skills and gain concrete work experiences in each of the university’s 65 baccalaureate majors and 85 certificate/associate programs. Student-centered events like CareerPassport, Graduate School Fairs, and Job Expos help students learn more about their prospective fields, network with industry professionals and potential employers, and find avenues for further academic study. UVU’s Engaged Learning initiative encourages students to connect classroom experiences with professional and civic opportunities, providing an education grounded in practical, hands-on experience. Ben Roden PR Writing Portfolio 3 Executive Bio David T. Morin, Ph.D. Assistant Professor, Department of Communication A scholar of communication and social media, Dr. David Morin is an assistant professor in the Department of Communication at Utah Valley University. In addition to course instruction in political communication, communication theory and social media, he has helped establish and develop curriculum for UVU’s new social media minor and serves as a web and social media coordinator for the Communication Department. Morin also serves as a faculty senator. His previous experience includes teaching and developing communications courses at Bowling Green and Virginia Tech and research with Media Research Lab and the Emergent Media Research Group. Morin’s areas of study include media priming, agenda setting, network scholarship, political communication, network analysis, and social media research. Morin received his Doctorate in Media and Communication from Bowling Green State University, where he was a finalist for the Distinguished Dissertation Award, and earned his Master of Communication from Virginia Tech. His undergraduate degree in Political Science was completed at the University of Illinois. Morin’s work has appeared in publications including The Howard Journal of Communications and The Journal of Health Communication and Communication Quarterly, and he has presented at the annual conference of The Association for Education in Journalism and Mass Communication. Ben Roden PR Writing Portfolio 4 Spokesperson Quotes “FilmInquiry’s new web layout is designed to encourage conversations about film,” says Manon De Reeper, the founder and editor-in-chief of FilmInquiry. “We’re creating an environment where cinephiles all over the world can connect with one another. FilmInquiry is about going deeper than other sites to provide a forum for thoughtful cinematic discussion.” “Edinson Cavani has come to Arsenal to win trophies,” says Ivan Gazidis, Chief Executive of Arsenal Football Club. “Edinson has displayed world-class talent with each club he’s played for, and his arrival in north London makes Arsenal contenders for the Barclays Premier League title.” “PES 2016 is the most realistic soccer game ever made,” says Adam Bhatti, European Product Manager for Pro Evolution Soccer. “While other soccer franchises focus on peripheral bells and whistles, PES 2016 captures the ineffable feel of the beautiful game. It’s a product for people who truly love the sport.” “Film Inquiry’s new user experience is designed to encourage conversations about film,” said Manon de Reeper, the founder and editor-in-chief of Film Inquiry. “We’re creating an environment where cinephiles all over the world can connect with one another. Film Inquiry is about going deeper than other sites to provide a forum for thoughtful cinematic discussion.” Ben Roden PR Writing Portfolio 5 Invitation Deutscher Fussball-Bund and Mercedes Benz Request your attendance at a private event celebrating a new partnership between the DFB and the United States Soccer Federation Please join us for a cocktail reception followed by dinner and remarks from Joachim Loew and Jürgen Klinsman Wednesday, October 14 6pm to 8pm Greenhouse Loft 2545 W Diversey Ave Chicago, Illinois Business casual attire R.S.V.P. by Wednesday, October 7 (312) 733-5762 Please present this invitation upon arrival Ben Roden PR Writing Portfolio 6 News Release NEWS RELEASE FOR IMMEDIATE RELEASE Chrysler Unveils New 300C Sedan at First Annual “Motor City Showcase” Detroit Automotive Giant Introduces New Product Line at Downtown Cultural Event Detroit, Mich., October 17, 2015 - Chrysler (FCA US LLC) (www.chrysler.com) today introduced its new product line, including the new 300C luxury sedan, at a downtown event featuring local cuisine, art, and performances from Detroit icons Eminem and Iggy Pop. “The new Chrysler 300C captures the spirit of Detroit,” says Mark Chernoby, Michigan native and Chrysler’s Head of Global Quality. “The Motor City Showcase is the perfect venue for the 300’s debut. Together, we’re celebrating what it means to be “Imported from Detroit” - the ingenuity, creativity and commitment that make our city special.” View hi-res photos of the 300C here: www.Chrysler.com/en/300/#gallery Chrysler’s 300 series has garnered early media buzz from publications like Ward’s Automotive, The Detroit Free Press, and Motor Trend. The luxury sedan, which has already earned awards from Ward’s, J.D. Power and Associates, and AAA, was revealed on the Motor City Showcase stage following a performance by Eminem. The Chrysler 300C series features include: ● 8.4-inch touchscreen interface with SiriusXM® Satellite Radio, Bluetooth® streaming and Uconnect voice command ● 3.6L Pentastar® V6 engine with best-in-Class 31 highway mpg (5.7L HEMI® V8 also available) ● Redesigned luxury interior ● Class-exclusive available all-wheel drive with axle disconnect system The Motor City Showcase, which is sponsored by Chrysler and an association of prominent local businesses, took place on Detroit’s historic waterfront. “The Showcase is a chance for us to Ben Roden PR Writing Portfolio 7 remind people about the incredible products and people our city has to offer,” says Mayor Mike Duggan. “We’ve been thrilled by the reaction and hope we can make this a yearly tradition.” -more- 2 Chrysler Resources: Chrysler Heritage: http://www.chrysler.com/en/this-is-chrysler/history/ Build Your Own 300: http://www.chrysler.com/en/lineup/?app=bmo Twitter: http://twitter.com/Chrysler