What’s On Kent’s leading weekly leisure & entertainment publication Media Pack Spring 2014 Overview What’s On, Kent’s leading weekly leisure and entertainment publication, has been providing Kent communities with up to date event-led information for the last 20 years. It appears in all the KM Group’s paid for newspapers with a readership of 248,284*. The publication has proved to be an essential and valuable reader asset over the last two decades and is a vital stimulus to the decision to buy a paper. What’s On has always delivered high levels of reader response to event and leisure advertising, reader offers, sponsorship promotions and competitions. What’s On is complemented by a dedicated mobile enabled website carrying up to the minute events listings. Together with our kmfm radio stations (7 local FM and DAB), we are able to support any leisure/entertainment message. * Publisher’s statement Content On average 32 pages of: • TV & radio listings • Event previews & reviews • Special features • Reader offers and competitions • Personality profiles • Cinema, music & theatre • Art, literature & culture • Family attractions & live events This editorial mix provides an ideal and attractive environment for any leisure or entertainment advertising. At key times of the year What’s On also carries dedicated features including Home & Gardens, Cruises and Weddings February to April feature opportunities: Holidays and Getaways Published: w/e 21st February Mum’s Magical Day Published: w/e 21st March Home and Gardens: 28th March Bumper Bank Holiday Special & Easter Special Published: w/e 18th April Holidays and Getaways & Home and Gardens: 25th April Distribution What’s On is distributed weekly in the following paid-for newspapers: What’s On is distributed weekly in all KM Group paid for titles (except Medway Messenger Monday). This gives your business Medway, Maidstone, Ashford, Tenterden, Isle of Sheppey Sittingbourne The Weald, Malling, New Romney or organisation a Sittingbourne fantastic opportunity to reach 248,284* readers across Kent giving you unrivalled exposure to your target market. Canterbury, Herne Bay, Deal, Dover Folkestone, Hythe Gravesend, Whitstable, Faversham Dartford * Publisher’s statement Advertising Run of paper display advertising: There is a variety of advertising sizes available to suit all budgets. CLASSIFIED Advertising packages are priced to size, frequency and commitment over time and include an online advertisement. Classified advertising: Available for as little as £51.90 per week - ideal for small local events. Wrap: 4 page promotional wrap around the outside of What’s On giving you prominence and unrivalled attention from our readers resulting in maximum exposure to our 248,284 readers* Sponsorship: A number of our dedicated sections are available for sponsorship offering additional brand exposure. Bespoke, client led pullout supplements in the centre of What’s On: Enabling you to have your own branded pages carrying content dedicated to your event. Our design service is free of charge (Min 4 pages) Advertising prices available on request. WRAP ROP * Publisher’s statement Online What’s On has a dedicated online presence accessible from Banner www.kentonline.co.uk which attracts 637,396* monthly unique browsers. Our What’s On pages are mobile enabled, so users can access the content, wherever they are. All advertisiers receive a carousel of MPU advertising. The What’s On website pages deliver up to the minute information on the big events being staged in and around the county as well as essential data on smaller local events; making this the destination of choice for those seeking ideas on how to spend their valuable leisure time - especially during peak holiday periods. Editorial Skyscraper Advertising on the What’s On website gives significant additional exposure to your event. We have a variety of creative options available, all designed to deliver maximum impact, see examples shown. Prices available on request. MPU *ABC Jan-Jun 2013 Online Introducing our brand new Online Events Package Available across all our digital estate for digital display advertising Introducing our brand new Online Events Package. It’s the easy way to secure cost effective, digital display advertising. Commit to a package of 18,000 impressions to be used over 10 days across any local KM website and receive a substantial discount. PACKAGE COST: +VAT £199 KentOnline: SAVING 62% News Service of the Year FROM THE RRP (Shepherd Neame Kent Media Awards 2012) Radio Increase your reach with a radio advertising campaign on kmfm local transmitters. Our 7 kmfm radio stations in Kent reach 153,000 listeners a week* and can offer various advertising opportunities targeting a specific geographic location or countywide. We have created a special ‘kmfm Events Package’ offering either five or ten days on air promotion in the build up to an event. Radio is an effective medium for engaging with the listener, creating excitement and building brand recognition. kmfm Events Package - 5 days 15 spots x 30 second commercials @ £7 = £105 15 spots x 10 second commercials BONUS = £0 Production of 2 x commercials = £90 Only £195 per station Prices for more than one station or a 10 day package are available on request. *RAJAR Q4 2013 Testimonials Don’t just take our word for it. Many advertisers have been using What’s On throughout the years and regard it as an essential component of their marketing strategy. This ongoing commitment shows that What’s On delivers results. Making What’s On part of your marketing strategy will help increase awareness and attendance at any event or attraction, large or small. Here is just a small selection of our long term clients: Client Logos.