North American Network, Inc. The leading PR services firm specializing exclusively in radio GUIDE TO RADIO STATION FORMATS Code Format Description Target Audience Fast-growing format of current pop music 3A Triple A/Adult Album Alternative Persons 25-49 with strong feminine appeal 70 Oldies Rock – Seventies Popular rock hits from ‘70s Persons 25-54 80 Oldies Rock – Eighties Popular rock hits from ‘80s Persons 25-54 AC Adult Contemporary Broad appeal current pop hits Women 25-54 AL Alternative Newer format with young adult appeal Persons 18-34 AO Album Oriented Rock Mainstream rock Persons 18-49 A combination of play-by-play sports or AS All Sports Men 25-54 sports-orientated talk radio Religious programming featuring Black BG Black Gospel Persons 35-64 Gospel music BL Black, Rhythm & Blues Traditional black, Rhythm & Blues Persons 25-54 Concentrates on financial/business stories, BN Business News Persons 25-54 but includes general news Wide-ranging treatments of current and past C Country Persons 18-54 country music. Musical religious programming CC Contemporary Christian Women 25-54 highlighting contemporary compositions Classical, Symphonic, Broadway show CL Classical Persons 35-54 music CR Classic Rock Rock music of the past – 50’s through 90’s Persons 25-49 E Ethnic Foreign language (except Spanish) Persons 25-54 ED Educational Restricted to non-commercial stations Persons 25-54 Music of 40’s to 80’s. Principally orchestral EZ Easy Listening Persons 35+ selections and ballads GO Golden Oldies Former CHR hits. Soft rock 50’s to 80’s Persons 25-54 Current popular music (AC-appeal) which HA Hot AC Persons 25-54 is bright and up-tempo Ranges from Dixieland to sophisticated JZ Jazz Persons 25-54 current jazz and new age Talk and musical programming designed to KD Kids/Children Children 2-11 appeal to children under 12 MR Modern Rock Rock music by current headliners Persons 18-34 N All News All news, little or no phone talk Persons 25-54 Combination of AC and Jazz. Replacing NA New AC/Smooth Jazz Persons 25-54 AC Phone calls from audience on various NT News/Talk subjects. Station hosts often experts in some Persons 25-54 area R Contemporary Hit Radio Often called top 40 Women 18-34 Includes teaching, sermons, etc. Music RE Religious – General Persons 35+ secondary S Spanish Music, news and/or information in Spanish Persons 25-54 “Lite” Primarily instrumental. Current and SC Soft Contemporary Women 25-54 recent hits Musical Religious programming featuring SG Southern Gospel selections popular in the Southern United Persons 25-49 States. ST Standard/MOR/Big Band Standard, Nostalgia, Big Band, MOR Persons 35+ TK Talk Personalities, Information. Little News Persons 25-54 Emphasis on dance music. May include hip UC Urban Contemporary Persons 18-49 hop and rap Broad selection of programming appealing V Variety Persons 25-54 to different audiences throughout the day .