www.americanradiohistory.com Two "GREATS" on a GREAT PROGRAM PETER B. KYNE -one of the world's best known writers; author of such popular works as "Cappy Ricks," "The Go - Getter," "Kindred of the Dust," etc. Mr. Kyne entertains with fascinating and intensely human "After Dinner Stories." TES FlO-RITO -and his nationally famous M J B orchestra share the spotlight on this outstanding program. A celebrated composer, Mr. Fio -Rito is the author of "Three on a Match," "No, No, Nora," "Laugh, Clown, Laugh," and other popular song hits. MJB "DEMI -TASSE REVUE" 7:30 MONDAYS > NBC STATIONS www.americanradiohistory.com B ROADCAST YORK LOS ANGELES NEW Edwin F. Ripley R. J. Birch Co. 118 East 28th Street 846 S. Broadway E E K LY New York City Los Angela* The Leading Radio Guide of the Pacific Coast and Publisher A. J. URBAIN, Editor April 8, 1933 Vol. XII, No. 15 726 Pacific Building, San Francieco, Calif. 8,000,000 Radios Need Replacing MOST of life's pleasures entail a recip- spent in vain? Shall further progress in radio rocal duty or responsibility. Radio is broadcasting cease? Sponsors are now ob- no exception. It is beyond human ca- jecting to the continuance and expansion of pacity to figure the hours of happiness radio such costs as unnecessary and unjustifiable, has brought to mankind or its inspirational, on the ground that too few homes have mod- soul -sustaining value during periods of dis- ern receivers capable of passing on these ad- tress and discouragement such as that ditional benefits to the audience. On this through which we have just passed. Radio point the facts are as follows: has been practically the only form of tax- The government census of 1930 indicated free and "admission -free" entertainment avail- that there were approximately twelve million able to all the people, with the additional ad- radio -equipped homes in the United States vantages of continuous performance, wide at the time that census was taken. It is esti- variety, and individual home control. And mated that of the nine million sets sold sub- yet, during recent years, there has been mani- sequently only 46 per cent or approximately fest a growing tendency on the part of the four million, have been replacements. In audience to consider this blessing from the other words, of the total number of radio skies an inviolable hereditary right, the exer- homes in the nation today, estimated at sev- cise and enjoyment of which permits fre- enteen million, eight million or almost one- quent and voluble criticism without any half are over three years old. show of ap- accompanying responsibility or Is your set one of these eight million which preciation. It is regrettable that audience obsolete for should have atro- sponsors and stations consider attitude and conscience fine reception? In delaying your purchase phied to such an extent. of an up-to-date set you are not merely de- True, the air is the "property" of the peo- feating your own enjoyment, but discourag- ple. But, in the fundamental sense, that was ing further radio progress. Have you been equally true a hundred years ago. Today only the extent to a radio store recently? Ask some reliable there is "music in the air" to dealer to demonstrate the new sets. Prices it is put there. That costs money. And is borne by are so low that buying now is real economy, 99 per cent of that expense be arranged to suit your con- sponsors and broadcasting companies with- and terms may out any direct contribution whatever by the venience. public. During recent years these organiza- Progress in broadcasting will cease the in- tions have voluntarily spent millions of dol- stant sponsors become convinced it is nulli- lars to make broadcasting constant, secure fied by inadequate home receiving equipment. the best talent available, and perfect trans- It is the duty of every radio listener to com- mitting equipment and technique so that the bat that impression. Buy that new radio now. realism and naturalness of programs would And see the makes advertised in BROADCAST be faithfully preserved. Has that money been WEEKLY first. Published weekly by the Broadcast Weekly Publishing Company, 726 Pacific Building, San Francisco, Calif. Telephone DOuglas 5273 Yearly subscription: $3.00 in the United States. Entered as second class matter, March 25, 1923, at the Post Office, San Francisco, California, under Act of March 3, 1879 Copyright, 1933, by Broadcast Weekly Publishing Company 3 www.americanradiohistory.com Majestic Features Electro -Sealed Unit - safe for life against dust, dirt, moisture and abuse. Trouble -free refrigeration. Isolator -Wall Construction- corner reinforced, all -steel exterior and interior walls, triple type insu- lation, asphalt sealed throughout. "Stay-Kold" Defroster - which maintains a cycle of refrigeration and preserves ice cubes intact dur- ing defrosting. Three -Year Guarantee-Majestic $184.50 Electro -sealed units are guaranteed installed for three years-dependable service. OTHER MODELS - $119.50 to $429.50 THOMPSON & HOLMES, Ltd. Wholesale Distributors 171 Bluxome Street San Francisco www.americanradiohistory.com ETHER GLEANINGS By J. CLARENCE MYERS RE you going to accept beer advertis- gram department and headquarters for a sales ing on your stations?" we asked the force. The large studio is equipped with a head men at the two big chain head- Weite Philharmonic organ. quarters here. Rob Roberts, after an absence of a year, "Are we? Well, just lead 'em to us. Have has returned as the station's general man- you any 3.2 per cent sponsors up your sleeve? ager. He resigned from that job last year Of course we'll accept advertising from the to enter his own radio advertising business, breweries, with certain restrictions. Their which he still maintains. programs must conform to our policies with Roberts was largely responsible for build- the constant thought in mind that they are ing up KTAB to the leading of the medium going into the home where little tots as well class stations in the bay area at that time. as adults will hear them." He has many new plans for the growth of That was the jist of the answers from the station and is busy formulating them. our interview with Don E. Gilman, NBC KTAB will retain its Oakland studios and boss here. and Harrison Holliway who holds will maintain sales staff for that territory. down the like position for the Don Lee sta- The appointment of Edward V. Murphy as tion, KFRC, in San Francisco. publicity director was also announced by Both stated that they had no brewery sig- Roberts. natures on the dotted line as yet, but that * * * several suds manufacturers were listening to The NBC has yanked the Road Show off auditions and were contemplating radio very that Monday night spot and in its place goes seriously. the Talent Parade. The hour is 9:30 to And so within a short time we predict that 10:30 o'clock. No reason for the change was the Pretzel Benders' Quartet, aided and given. But it will be recalled that Jennison abetted by the brewmaster's German band, Parker, who was writing the script for the will be warbling and tooting all the long affair, was signed by KFRC as an exclusive forgotten, moss covered beer songs, not to only recently. over look the kingpin of 'ein all-"Sweet * * * Adeline." Walter Bunker, Jr., and his charming wife * * * depart for a trip to Europe the first of this "Thou shalt not pour forth suds programs month. KFRC's chief mikeman expects to over these transmitting towers or thy name be gone about five months. (Gee, radio an- shall be mud." That ultimatum was handed nouncers must make a lot of money.) To clown to the manager of a bay district sta- fill the vacancy while he is gone the station tion, who had already signed some "sudsy hired Mel Venter, who has done mike spiel- wudsy" sponsors. He had to break the con- ing over KFBK, Sacramento, and KGA, tract. You see the station happens to be Spokane. owned by a church and they put the damper Dialers in the Pacific Northwest will be on when it came to accepting any advertis- gypped out of listening to the Goldbergs, ing from a brewer of inebriating liquids. unless their sets can pick up KPO. Since Three other stations are battling for the the melting of the Gold Network (NBC- account. KPO chain) that script act will be heard * * * from the San Francisco station only in this Claude Sweeten has been named musical section of the country. director of KFRC. He assumed his duties * * * Monday. The Westinghouse programs-the Octavus He directed the orchestra at the Golden Roy Cohen Murder Mysteries, which were Gate Theatre, RKO house in San Francisco, heard on the KPO chain have been moved for ten years and previous to that was con- to the KGO network, so they won't he lost cert master of the Salt Lake Symphony or- to any followers on the coast. The schedule chestra. Sweeten succeeds Walter Kelsey. of broadcasts is changed a bit though. They * * * are heard now from 8:15 to 8:30 p. in., on KTAB, which moved to Oakland not more Mondays, Wednesdays and Saturdays. than six weeks ago, has moved back to San * * * Francisco-that is, the main portion of it. Art Fadden, the well-known radio piano The station took over an entire floor in the puncher, who is holding forth on George Kohler -Chase Building at 115 'OFarrell St., Taylor's Revue over KTAB daily, is coming in the downtown section and has quite a nice up to the studio on crutches.