Q1 2018 Store Intelligence Data Digest © 2018 Sensor Tower Inc. - All Rights Reserved www.sensortower.com Executive Summary | Highlights Worldwide app downloads totaled 25.4 billion in 4Q17, a 7.6% year- over-year increase. App Store downloads increased 13% to 7.8B while Google Play grew 5.4% to 17.6B. Facebook owned four of the top five apps worldwide, including WhatsApp, which led global downloads across both platforms. Meanwhile, its Messenger was the most installed app in the U.S. Tencent’s PUBG Mobile was the most installed mobile game worldwide in Q1. It was also downloaded more than any other game in the U.S. last quarter, despite having launched in mid-March. Short-form music-video based social network Douyin, known in the West as Tik Tok, exploded in popularity throughout Asia, propelling it to No. 1 worldwide on Apple’s App Store and No. 7 overall. © 2018 Sensor Tower Inc. - All Rights Reserved 2 www.sensortower.com About This Data | Methodology Sensor Tower’s Mobile Insights team compiled the download estimates provided in Could your business benefit from this report using the Sensor Tower Store Intelligence platform. access to Store Intelligence insights and the highly accurate data used to • Figures cited in this report reflect App Store and Google Play download build this report? See the fastest growing apps and publishers by estimates for January 1, 2018 through March 31, 2018. downloads or revenue. Email [email protected] for more • Download estimates presented are on a per-user basis, meaning that only information. one download per Apple or Google account is counted towards the total. • Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not counted towards the total. • Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for third- party Android stores. © 2018 Sensor Tower Inc. - All Rights Reserved 3 www.sensortower.com Market Overview | Worldwide Download Growth Worldwide App Store and Worldwide App Store Worldwide Google Play Google Play Downloads Downloads Downloads 30B 30B 30B +7.6% 25B 25B 25B 20B 20B 20B +5.4% 15B 15B 15B 23.6B 25.4B 10B 10B 10B +13% 16.7B 17.6B 5B 5B 5B 6.9B 7.8B 0 0 0 Q1 2017 Q1 2018 Q1 2017 Q1 2018 Q4 2016 Q4 2017 25.4 Billion 7.8 Billion 17.6 Billion App Store + Google Play Downloads App Store Downloads Google Play Downloads © 2018 Sensor Tower Inc. - All Rights Reserved 4 www.sensortower.com Store Intelligence | Top Apps Top Apps © 2018 Sensor Tower Inc. - All Rights Reserved 5 www.sensortower.com Overall | Apps by Worldwide Downloads App Store Google Play WhatsApp Messenger Facebook once again dominated the Facebook global top apps, owning four of the Instagram top five including WhatsApp at No. 1. UC Browser The order of the top five apps Tik Tok remained unchanged over 4Q17. PUBG Mobile SHAREit Snapchat Tencent’s mobile version of Subway Surfers PlayerUnknown’s Battlegrounds YouTube (PUBG) became the world’s most installed mobile game with more than Netflix 50 million downloads in the quarter. Wish Spotify AliExpress Note Regarding Download Estimates musical.ly Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jan. 1 through Mar. 31, 2018. Uber Apple apps and Google pre-installed apps are Garena Free Fire excluded. We report unique installs only. Android estimates do not include third-party stores. Figures WeChat represent aggregate installs of all app versions, ex: imo Facebook and Facebook Lite. 50M 100M 150M 200M 250M © 2018 Sensor Tower Inc. - All Rights Reserved 6 www.sensortower.com App Store | Apps by Worldwide Downloads iPhone iPad Tik Tok PUBG Mobile Music-centric video social network YouTube Tik Tok ruled the top 20 ranking on WhatsApp iOS worldwide. Owned by Bytemod, Messenger the app is known as Douyin in the Instagram company’s native China. Facebook WeChat QQ The number of games in the top 20 iQIYI decreased to just two last quarter Google Maps versus to three in 4Q17. However, PUBG Mobile ranked No. 2 while the Taobao top game in 4Q17 was No. 14. Tencent Video Alipay Gmail Note Regarding Download Estimates Netflix Our estimates include worldwide daily download totals for iPhone and iPad for Jan. 1 through Mar. 31, 2018. Spotify Apple apps are excluded. We report unique installs only Snapchat (one download per user). Pinduoduo Knife Hit 10M 20M 30M 40M 50M © 2018 Sensor Tower Inc. - All Rights Reserved 7 www.sensortower.com Google Play | Apps by Worldwide Downloads WhatsApp Messenger Video-based social network Facebook musical.ly surged in popularity last Instagram quarter to rank No. 10 overall. It is UC Browser owned by Beijing-based media giant SHAREit and app publisher ByteDance. Subway Surfers Snapchat Garena Free Fire Kiloo’s Subway Surfers remained musical.ly the No. 1 game on Google Play Vigo Video (Flipagram) worldwide, but saw some competition in battle royale title Garena Free Fire. Wish Two other games made the top 20. imo AliExpress Uber Note Regarding Download Estimates MX Player Our estimates include worldwide daily download totals for Google Play for Jan. 1 through Mar. 31, 2018. We Candy Crush Saga report unique installs only (one download per user). Netflix Google pre-installed apps are excluded. Android download estimates do not include third-party stores. My Talking Tom Figures represent aggregate installs of all app versions, Clean Master ex: Facebook and Facebook Lite. 25M 50M 75M 100M 125M 150M 175M 200M © 2018 Sensor Tower Inc. - All Rights Reserved 8 www.sensortower.com Overall | Apps by U.S. Downloads App Store Google Play Messenger Bitmoji Facebook’s Messenger remained at Netflix No. 1 from 4Q17 while the core Wish Facebook app slid to No. 2 overall Facebook in the U.S. Netflix, meanwhile, held PUBG Mobile firm at No. 3 on the combined ranking. Run Sausage Run! Instagram Snapchat PUBG Mobile was also the No. 1 Spotify mobile game overall in the U.S., Pandora having been installed nearly 10 million times across both platforms since YouTube launching in mid-March. Rules of Survival Amazon Shopping Uber Note Regarding Download Estimates WhatsApp Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jan. 1 through Mar. 31, 2018. Google Maps Apple apps and Google pre-installed apps are Twisty Road! excluded. We report unique installs only. Android estimates do not include third-party stores. Figures Gmail represent aggregate installs of all app versions, ex: ROBLOX Facebook and Facebook Lite. 2M 4M 6M 8M 10M 12M 14M 16M © 2018 Sensor Tower Inc. - All Rights Reserved 9 www.sensortower.com App Store | Apps by U.S. Downloads iPhone iPad Messenger Bitmoji Facebook also slipped on iOS YouTube compared to 4Q17, ranking at No. 5 Netflix versus No. 2 in the previous quarter. Facebook Meanwhile, YouTube gained two PUBG Mobile positions and Netflix stayed put. Google Maps Gmail Spotify Two battle royale style mobile Rules of Survival shooters made the iOS top 10 last Twisty Road! quarter: PUBG Mobile at No. 6 and Rules of Survival at No. 10. They were Instagram two of five games in the top 20. Amazon Shopping Pandora Uber Note Regarding Download Estimates Wish Our estimates include worldwide daily download totals for iPhone and iPad for Jan. 1 through Mar. 31, 2018. Snapchat Apple apps are excluded. We report unique installs only Sweatcoin (one download per user). Knife Hit Run Sausage Run! 1M 2M 3M 4M 5M 6M 7M 8M 9M 10M © 2018 Sensor Tower Inc. - All Rights Reserved 10 www.sensortower.com Google Play | Apps by U.S. Downloads Messenger Wish Messenger and Wish occupied the Run Sausage Run! No. 1 and No. 2 spots on Google Bitmoji Play again last quarter. Facebook Snapchat dropped all the way to No. 10 after BuzzVideo having been No. 8 in 4Q17. Instagram Netflix PUBG Mobile Tencent’s PUBG Mobile placed in Facebook the top 10 on Google Play last Pandora quarter, but wasn’t the No. 1 game. That title went to TabTale’s viral hit Run Pixel Art Sausage Run with 5M+ installs. Spotify ROBLOX WhatsApp Note Regarding Download Estimates Amazon Shopping Our estimates include worldwide daily download totals for Google Play for Jan. 1 through Mar. 31, 2018. We letgo report unique installs only (one download per user). musical.ly Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Rules of Survival Figures represent aggregate installs of all app versions, Amazon Prime Video ex: Facebook and Facebook Lite. 1M 2M 3M 4M 5M 6M 7M 8M © 2018 Sensor Tower Inc. - All Rights Reserved 11 www.sensortower.com Store Intelligence | Top Publishers Top Publishers © 2018 Sensor Tower Inc. - All Rights Reserved 12 www.sensortower.com Overall | Publishers by Worldwide Downloads App Store Google Play Facebook Google Facebook ranked No. 1 among all Tencent publishers worldwide last quarter, Alibaba Group growing its lead over Google. Voodoo Meanwhile, viral game powerhouse Ubisoft Voodoo entered the top five. Kingsoft Outfit7 Limited Electronic Arts Publishers from China grew to Microsoft occupy six of the 20 spots on this TabTale ranking, versus five in 4Q17. At the same time, U.S. publishers shrank Gameloft from seven to six. NetEase Snap Amazon Note Regarding Download Estimates King Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jan. 1 through Mar. 31, 2018. Fun Games For Free Apple apps and Google pre-installed apps are Reliance Jio excluded. We report unique installs only. Android estimates do not include third-party stores.