Not your garden variety text fonts from Emigre. Manufactured in California. simultaneously resolve compromises in considerably more eccentric Not your garden variety text fonts. A sampling of Emigre's most popular typefaces designed for VARIATION ON SANSuse in text and other typographic applications. clean lines and geometric shapes Available at www.emigre.com Base 900 Sans 4 unorthodox detail Eidetic Neo 6 technical improvements and adjustments Fairplex 8 Filosofia 10 the mostinfluential of a Malaga 12 Matrix II 14 Mrs Eaves 16 Contents PROVIDE AN ALTERNATIVE Mrs Eaves XL 18 Mr Eaves Sans 20 two complementary families Mr Eaves XL Sans 22 Tribute 24 projecting a clean Vendetta 26 Vista Sans 28 maintain a strong link to the past Fonts on front cover and this page: Mrs Eaves xl Regular & Narrow. are pinnacles in a range of artistic notions inspired by the rhythm of black not your garden variety text fonts garden variety your not The Base 900 family is a high fidelity adaptation Base 900 Sans of Base 9, a comprehensive family of screen fonts with companion printer fonts designed in 1994. Base 900 seeks to simultaneously resolve compromises inherent in the design of its predecessor, while holding true Aa Aa Aa Aa Aa to its nine pixel bitmap lineage. The resulting Base not your garden variety text fonts garden variety your not 900 fonts still convey a modular, geometric style, the base 900 sans opentype packages include small caps, italics, alternates, proportional old style and lining numerals, tabular old style and lining reminiscent of the early computer technology era, but numerals, superior and inferior numbers, and more. with an updated, more refined look made possible by a high resolution grid. One of the challenges when drawing Base 900 was base 900 sans light 8/11 pt finding the right balance between normalizing the Typography is the most influential of all the arts: it sends knowledge abroad as heaven sends the rain. One fructifies the soil, the other man’s design of the original Base 9 while maintaining its intelligence. unique character. The redesign still had to look like base 900 sans RegulaR 8/11 pt Base. Improvements were made to glyph outlines, Typography is the most influential of all the arts: it sends knowledge abroad as heaven sends the rain. One fructifies the soil, the other spacing, and kerning, and three extra weights were man’s intelligence. added. But close attention was paid to situate Base base 900 sans medium 8/11 pt 900 outside the overcrowded stylistic neighborhood Base 900 Sans Typography is the most influential of all the arts: it sends of too many sans serif fonts that aspire to look knowledge abroad as heaven sends the rain. One fructifies the soil, the other man’s intelligence. “neutral.” Subverting legibility in favor of a more unique visual quality would make some type purists cringe. But others, who feel that type should impart more than just legibility, will enjoy the undeniable HEADLINE singularity of Base 900. WITH SUBHEAD a base 900 sans 12/17 pt 4 5 not your garden variety text fonts garden variety your not EidEtic was drawn by rodrigo cavazos as a way of coming to terms with certain aspects of traditional Eidetic Neo typography that he had learned to dislike as a production artist—burnishing tool in hand—in the 1980s. Cavazos had initially intended to meet classicism halfway, but the exploration proved to be too compelling and he quickly Aa Aa Aa crossed that line, and then many others. not your garden variety text fonts garden variety your not The eideTic Neo opeNType packages include small caps, italics, The design of Eidetic itself was born in 1996 under what ordinals, proportional old style and lining numerals, tabular old style and Cavazos considers ideal circumstances: scratched out on lining numerals, arbitrary fractions, ornaments and more. grid paper with an old mechanical pencil, in the passenger seat of a parked car somewhere near 20th and Valencia. The original sketch was considerably more eccentric, eideTic Neo regular 9/11 pT a product of its time, with a mixed serif treatment and Typography is the most influential of all the arts: it sends knowledge quirky bits throughout. Much of this evaporated during abroad as heaven sends the rain. One fructifies the soil, the other the development that followed. man’s intelligence. The font was initially self published as Eidetic Serif in eidetic neo bold 9/11 pt February 1998. Then, in the spring/summer of 2000, in Typography is the most influential of all the arts: it sends knowledge abroad as heaven sends the rain. One fructifies the soil, the other collaboration with Emigre, the five base fonts were rebuilt, man’s intelligence. and the Black, Omni, and Fractions fonts were added. Though visually similar to the original edition, Eidetic Eidetic Neo Eidetic eideTic Neo omNi 9/14 pT Neo represents a magnitude of improvement—from point Typography is the most influential of all the arts: it structure through to hinting. sends knowledge abroad as heaven sends the rain. One Eidetic, the adjective, refers to a mental image of over- fructifies the soil, the other man’s intelligence. whelming vividness or clarity. “As such,” says Cavazos, “I can safely say that the name does not apply to the experience of developing Eidetic, as this was more of an HEADLINE iterative blur for me. Certainly, there were memorable WITH SUBHEAD milestones and revelations along the way, but the name is mostly dedicated to those signature letter forms that link the original vision of the design to this final incarnation.” a eidetic neo 12/15 pt 6 7 not your garden variety text fonts garden variety your not The initial concept for Fairplex was born in January 1998 when Zuzana Licko was exploring Fairplex the idea of a text face with the low contrast of a sans serif while featuring slight serifs to lend it a distinct serif feel. Aa Aa Aa Aa When working on the various weights, the challenge was to balance the contrast and not your garden variety text fonts garden variety your not The Fairplex OpenType packages include italics, proportional old stem weight with the serifs. To provide a style and lining numerals, tabular old style and lining numerals, arbitrary fractions, superior and inferior numbers, and more. comprehensive family, Licko wanted the boldest weight to be quite heavy. This meant that the black weight would need more contrast than the book weight in order to avoid clogging up. FAIRPLEX BOOK 9/11 PT Typography is the most influential of all the arts: it sends Harmonizing the serifs proved difficult. The knowledge abroad as heaven sends the rain. One fructifies the initial serif treatments Licko tried didn’t stand soil, the other man’s intelligence. up to the robust character of the black weight. FAIRPLEX MEDIUM 9/11 PT Several months passed without much progress, Typography is the most influential of all the arts: it sends knowledge abroad as heaven sends the rain. One fructifies the until she attended a lecture by Alastair Johnston soil, the other man’s intelligence. who pointed out that slab serifs (also known as FAIRPLEX NARROW BOOK 9/11 PT “Egyptians”) are really more of a variation on Fairplex Typography is the most influential of all the arts: it sends sans serifs than on serif designs. In other words, knowledge abroad as heaven sends the rain. One fructifies the soil, the other man’s intelligence. slab serif type is more akin to sans-serif type with serifs added on than it is to serif type. 81% This sparked the idea that the solution to her NARROWER serif problem might be a slab serif treatment. HEADLINE The serifs were then angled to minimize their WITH SUBHEAD bulk and to lend visual interest to the otherwise austere looking slab serifs. a FAIRPLEX 13/18 PT 8 9 not your garden variety text fonts garden variety your not Before the age of personal computers, one of Filosofia Zuzana Licko’s favorite typefaces was Bodoni. She was attracted to its clean lines and geometric shapes, and the variety of display choices. However, for practical reasons, she often decided against using Aa Aa Bodoni for text settings, as the extreme contrast not your garden variety text fonts garden variety your not made it difficult to read at small sizes. the filosofia opentype packages include small caps, italics, ordinals, proportional old style and lining numerals, tabular old style and The high contrast in many Bodoni revivals may be lining numerals, arbitrary fractions, ornaments, and more. the result of display sizes being used as the model. This causes the hairlines to drop out when reduced to small sizes. filosofia regular 10/11 pt Typography is the most influential of all the arts: it sends Because Giambattista Bodoni created numerous knowledge abroad as heaven sends the rain. One fructifies the soil, size variations, many different Bodoni revivals and the other man’s intelligence. interpretations are possible. Determining which one filosofia italic 12/14 pt most truly reflects Bodoni’s work can be eternally Typography is the most influential of all the arts: it sends debated. knowledge abroad as heaven sends the rain. One fructifies the soil, the other man’s intelligence. Filosofia is Licko’s interpretation of a Bodoni, and her main purpose was to address the issue of Filosofia () contrast. The design shows her personal preference for the geometric aspects of Bodoni, while <-> incorporating such features as the slightly bulging IJ round serif endings which often appeared in printed ornaments samples of Bodoni’s work and reflect Bodoni’s HEADLINE origins in letterpress technology.