September is FIREFIGHTER APPRECIATION MONTH #ThankAFirefighter Benefitting the Why September? For many Americans, September 11th is remembered as one of the most tragic, devastating events that ever happened on our nation’s soil. Without hesitation, first responders charged head first into the danger zone to save lives of people they did not know. Firefighters are an integral part of our community, protecting our lives, properties and businesses. The month of September is now dedicated to not just honoring and paying respect to these extraordinary men and women, but celebrating them! We’re extending the opportunity for your business to #thankafirefighter during Firefighter Appreciation Month campaign. What is Firefighter Appreciation Month? A month dedicated to acknowledging our heroic California Firefighters. Local, statewide, boutique and nationwide businesses will participate by hosting an event or activity, or by offering a specialty item to raise funds for the California Fire Foundation. Firefighter Appreciation Month isn’t just a fundraising month-long event, but also an ongoing awareness campaign. Who We Are The California Fire Foundation, a nonprofit 501 (c)(3) organization, provides emotional and financial assistance to families of fallen firefighters, firefighters and the communities they protect. Formed in 1987 by California Professional Firefighters, the California Fire Foundation’s mandate includes an array of survivor and victim assistance projects and community initiatives. The California Professional Firefighters (with over 30,000 members) is the largest statewide organization dedicated exclusively to serving the needs of career firefighters. Leadership Team In order to best fulfill its mission, the California Fire Foundation is governed by a Board of Directors consisting entirely of active-duty or retired firefighters. Chair: Brian K. Rice Deputy Chief, Sacramento Metropolitan Fire District (Ret.) Fire Protection District (Ret.) President, California Professional Firefighters Brian spent over a quarter century with the Sacramento Metro Fire Department, and over a decade as president of Sacramento Area Firefighters Local 522. Brian also served as President of the Firefighters Burn Institute for several years. Secretary: Mike Lopez Director: Jeff DelBono Battalion Chief, CAL FIRE Captain, Alameda Fire Department Director: Dave Gillotte Director: Tim Strack Captain, Los Angeles County Captain, Riverside City Fire Department Fire Department Director: Chris Mahon Director: Daniel A. Terry Captain, Ventura County President Emeritus, Fire Department California Professional Firefighters Stanislaus County Supervisor (Ret.) Director: Mike Massone Captain, Modesto Fire Department (Ret.) Captain, Federal Fire Department, San Diego Director: Jair Juarez Captain, Modesto Fire Department Director: Tony Gamboa Apparatus Operator, Los Angeles Director: Cliff Allen Fire Department CAL FIRE Supporting the Cause The actions of the Foundation are made possible by the generous support of our sponsors and supporters. Corporate/Notable Donors UPS Verizon AAA Warner Bros In addition to its leadership, the California Fire Foundation has an Advisory Council Annenberg Foundation WME and dedicated Celebrity Heroes team made up of a diverse group of reputable AT&T …and more corporate champions and celebrities with an interest in community development Auto Club Speedway and shared commitment to the ideals of the California Fire Foundation. Boeing CAA Celebrity Donors California Pizza Kitchen ADVISORY COUNCIL CELEBRITY HEROES CBS Studios Rachel Bloom Chevron Josh Brolin Comcast Colbie Caillat Phil Angelides Lauren Ash CVS Corporation Fred Couples President, Riverview Capital Investments Ed Begley Jr. CW Network L.A. Mayor Eric Garcetti California State Treasurer (former) Edison International Tom Hanks & Rita Wilson Jaime Camil Farmers Insurance Group Dwight Hicks Bill Devine Hilton Tony La Russa Vice President, Legislative Affairs Eddie Cibrian Kaiser Permanente Tom Lennon & Ben Garant AT&T California Los Angeles Dodgers Natasha Leggero Andrea “Drea” Donna De Matteo NASCAR George Lucas John Garcia Billy Eichner Nationwide Lieutenant Governor Gavin Vice President, California Legislative Affairs Richard and Lauren Shuler Newsom Kaiser Permanente Johnny Galecki Donner Seth MacFarlane Paramount Pictures Elon Musk Kelli Giddish Michael Rubio Paypal Ozomatli PepsiCo Foundation Melissa Peterman Manager, California Government Affairs George Lopez Pitfire Pizza Plain White T’s Chevron Corporation PG&E Saint Motel Rob Lowe California State Senate (former) San Francisco Giants Diane Sawyer Wendi McLendon-Covey San Jose Sharks Gary Sinise Shannon Shryne San Diego Gas & Electric Arnold Schwarzenegger President, Shryne Cause Consulting Olivia Munn Sony Pictures Entertainment The Katydids Vice President, Business Development SoCal Gas All-4-One ALS Therapy Development Institute Brian White Universal …and more Notable Foundation Programs CALIFORNIA FIREFIGHTERS MEMORIAL The Foundation designed, built and maintains a unique memorial to fallen firefighters at the State Capitol in Sacramento. Every year, the Foundation holds a special ceremony to commemorate the bravery of those who lost their lives in the line of duty. To view a video from the 2017 California Firefighters Memorial Ceremony, where California Attorney General Xavier Beccera spoke in commemoration of the lives of 31 fallen firefighters who recently died in the line of duty, please click here. FIREFIGHTERS AND THEIR FAMILIES The Foundation supplies emergency support to departments and families of firefighters killed in the line of duty, while also providing educational assistance to the children of fallen firefighters through the California Firefighters Endowment and Daniel A. Terry Scholarship program. To date, the Foundation has awarded more than $200,000 in Daniel A. Terry Scholarship assistance. Click here for an overview of the Daniel A. Terry College Scholarship program. VICTIM ASSISTANCE The Foundation’s Supplying Aid to Victims of Emergency (SAVE) program provides immediate financial assistance to victims of fire and disaster in California. Working with firefighters throughout the state, the Foundation offers $100 gift cards to individuals and families, right on- scene of an incident, where there has been more than 25 percent loss in a fire or natural disaster. To date, SAVE has enabled over 15,000 victims struck by tragedy to instantly purchase basic necessities such as food, medicine or clothing. Most recently, the Foundation assisted in recovery efforts during the wildfires at the end of 2017, providing close to $270,000 in direct aid to victims of the fires, including firefighters themselves as they were on the frontlines. Corporate support has been provided by Chevron, Inc, Paypal, PepsiCo and more... The goal is to expand the program into all communities in California and ultimately increase the value on the cards. COMMUNITY EDUCATION The Foundation offers information about fire safety and conducts public outreach and education about fire safety issues through its Firefighters on Your Side program. Additionally, the Foundation contributes to other organizations that aim to enhance and improve the communities of California. The Foundation is the only organization in California providing these essential services and programs for firefighters, their families and our communities. Less than 20 percent of funds raised go to administrative/overhead costs, meaning that more than 80 percent of funds raised go directly to these valuable programs. OTHER Previous Firefighter PARTICIPANTS Appreciation Month The CPR Gals Simply Coffee Highlights Candela Taco Bar & Lounge Thank you to all our participants who helped the California Fire Foundation raise more than $110,00! The Dime LA The Den Salon HIGHLIGHTS Tom’s Flagship Coral Tree Café Bar Lubitsch - donated a portion of the proceeds from their signature The Fat D cocktail “The Flame” all month long. Planet Salon Jonathan Adler Blue Plate Oysterette - Donated 15 percent of every Blue Plate Special sold throughout the month of September. kitchen24 – 10 percent of proceeds from both of their locations on September 14th were donated to the Foundation. Arnold Schwarzenegger - A generous portion of the proceeds from a specialty t-shirt were donated back to the Foundation. Hollywood Improv - Firefighter Appreciation Show featuring comedians such as Larry Miller and Wayne Federman with a portion of the ticket proceeds being donated to the Foundation. Vineyard Vines - donated a portion of proceeds of sales from several Northern California locations during Firefighter Appreciation Month event days Five Guys - donated a portion of proceeds of sales from several Northern California locations during Firefighter Appreciation Month event days Panini Kabob Grill - donated a portion of proceeds of sales from several Southern California locations during Firefighter Appreciation Month event days Press Highlights The Foundation is proud to showcase the media attention received over the years for Firefighter Appreciation Month: Actor Jaime Camil from the People’s Choice Award Winning TV Show, “Jane Sample Social Media Support the Virgin”, participated in Firefighter Appreciation Month by posting his support on social media and tagging fellow celebrities, such as Gina Rodriguez and Wilmer Valderrama Larry Miller caption... Eddie Cibrian caption... Arnold Schwarzenegger posted his support on social media, generating donations. How Participation Benefits Your