July 2017 JNLR – Sales House Report – 2017-2 © 2017 Ipsos MRBI All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 1 © 2017 Ipsos Ipsos MRBI MRBI JNLR Sales House Report –- 20162017--42 Note to the Reader … The following charts outline Weekly Reach and 7am-7pm (PT) share for July 2016 to June 2017 (2017-2), across key demographics. Reach data is compared to the same time period last year (2016-2). Definitions: HKWK is defined as Housekeeper with dependent children (any age) Universe estimates and sample size – refer to 2017-2 data# Important Change: Media Central now includes Today FM and Newstalk. The 2017 data shown in this report reflects this change. However, the 2016 data reflects the Media Central composition in 2016 (i.e. without Today FM / Newstalk). See Appendix for Sales house composition 2 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 RADIO TODAY 3 3 ©© 2017 2016Ipsos MRBI IpsosJNLR SalesMRBI House Report – 2017-2 MORE THAN 3 MILLION IRISH ADULTS LISTEN TO RADIO ON AN AVERAGE DAY – ALMOST 1 MILLION 15-34 YEAR OLDS Radio Today 15+ 15-34 35+ 3,091 947 2,144 On average listeners tune % 82 77 85 into 1.6 radio stations daily Mins* 251 203 271 Source: JNLR National Report 2017-2 * Average time spent among listeners 7am-midnight 4 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 MOST LISTENING HAPPENS ON THE AM/FM RADIO Radio Today PC/laptop Mobile device 1.4% 2.6% Mobile 0.9% Other 7.4% device 15+ 15-34 95% am/fm (home/car) Source: JNLR Platform Data 2017-2 * Based on share of minutes 7am-midnight, to Irish stations 5 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 RADIO – THE BIGGEST SHARE OF ALL OUR AUDIO LISTENING Radio Today 8.0% 15.1% 7.9% 3.2% Radio 1.1% 2% Own music 15+ Spotify 15-34 Podcast/listen back 87.6% 75% Source: JNLR Media Report 2017-2 – 3 mth data update * Based on share of estimated time spent 6 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 NATIONAL 7 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 Weekly Reach – National & National Sales Houses All Adults 000’s National Stations HKWK 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2016 2017 2016 2017 Sales Houses RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2016 2017 2016 2017 Universe: 3,755 Universe: 1,152 Sample: 12,427 Sample: 3,776 8 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 *Media Central now includes Today FM and Newstalk Weekly Reach – National & National Sales Houses 15-34 000’s National Stations 25-44 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2016 2017 2016 2017 Sales Houses RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2016 2017 2016 2017 Universe: 1,236 Universe: 1,405 Sample: 4,226 Sample: 4,728 9 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 * Media Central now includes Today FM and Newstalk Weekly Reach – National & National Sales Houses 35-54 000’s National Stations 45+ 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2016 2017 2016 2017 Sales Houses RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2016 2017 2016 2017 Universe: 1,372 Universe: 1,773 Sample: 4,239 Sample: 5,799 10 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 * Media Central now includes Today FM and Newstalk PT Market Share National & Sales Houses All Adults % National Stations HKWK % RTE Radio 1 RTE Radio 1 14.5 23.0 Today FM Regional/ 12.0 55.0 Regional/ Local 7.4 Today FM 54.1 Local 10.1 RTE 2FM 6.4 RTE 2FM 6 7.2 2 Newstalk 1.9 Newstalk RTE Lyric FM RTE Lyric FM All Adults % Sales Houses HKWK % Other Other 8.7 urbanmedia RTE 10.6 RTE 14.5 31.4 urbanmedia 26.4 13.5 19.7 IRS Plus IRS Plus 14.7 25.8 Media Central 34.8 Media Central Sample: 9,995 Sample: 3,075 11 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 * Media Central now includes Today FM and Newstalk PT Market Share National & Sales Houses 15-34 % National Stations 25-44 % RTE Radio 1 RTE Radio 1 Today FM 4.8 10.4 10.6 Today FM 13.9 RTE 2FM 11.8 Regional/ 56.1 10.8 4.4 Newstalk Local RTE 2FM Regional/ 67.3 7.1 Local 0.9 RTE Lyric FM 1.4 Newstalk RTE Lyric FM 15-34 % Sales Houses 25-44 % Other Other RTE 11.6 RTE 14.0 17.5 22.6 urbanmedia urbanmedia 12.6 13.1 11.1 IRS Plus 13.5 IRS Plus 44.9 Media Central* 39.2 Media Central* Sample: 3,142 Sample: 3,709 12 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 * Media Central now includes Today FM and Newstalk PT Market Share National & Sales Houses 35-54 % National Stations 45+ % RTE Radio 1 17.9 33.4 RTE Radio 1 Regional/ Regional/ 12.0 Today FM Local 50.8 Local 52.1 8.0 3.9 Today FM RTE 2FM 6.1 3.0 7.7 RTE 2FM 2.0 Newstalk 2.6 RTE Lyric FM RTE Lyric FM Newstalk 35-54 % Sales Houses 45+ % Other Other 9.5 RTE RTE 5.7 39.0 urbanmedia 13.4 27.9 15.7 urbanmedia IRS Plus 17.2 32.0 25.0 14.5 Media Central* IRS Plus Media Central* Sample: 3,446 Sample: 4,912 13 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 * Media Central now includes Today FM and Newstalk DUBLIN 14 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 Weekly Reach – Dublin & Dublin Sales Houses All Adults 000’s Dublin Stations HKWK 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2016 2017 2016 2017 Sales Houses RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2016 2017 2016 2017 Universe: 1,088 Universe: 356 Sample: 2,985 Sample: 951 15 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 * Media Central now includes Today FM and Newstalk Weekly Reach – Dublin & Dublin Sales Houses 15-34 000’s Dublin Stations 25-44 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2016 2017 2016 2017 Sales Houses RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2016 2017 2016 2017 Universe: 406 Universe: 456 Sample: 1,039 Sample: 1,215 16 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 * Media Central now includes Today FM and Newstalk Weekly Reach – Dublin & Dublin Sales Houses 35-54 000’s Dublin Stations 45+ 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2016 2017 2016 2017 Sales Houses RTE Communicorp Media IRS urbanmedia RTE Communicorp Media IRS urbanmedia One Central* Plus One Central* Plus 2016 2017 2016 2017 Universe: 386 Universe: 461 Sample: 1,021 Sample: 1,374 17 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 * Media Central now includes Today FM and Newstalk PT Market Share Dublin & Sales Houses All Adults % Dublin Stations HKWK % FM104 Other Other FM104 7.4 10.9 Spin 1038 8.5 15.8 6.6 Spin 1038 7.1 98fm 6.6 6.2 10.2 Q102 45.0 98fm National 5.0 National 56.7 Sunshine 106.8 8.8 5.2 Q102 Sunshine 106.8 All Adults % Sales Houses HKWK % Other Other urbanmedia 1.4 1.0 17.1 urbanmedia 24.6 27.5 RTE IRS Plus 9.1 43.3 RTE IRS Plus 10.3 Media Central* 29.1 36.8 Media Central* Sample: 2,142 Sample: 708 18 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 * Media Central now includes Today FM and Newstalk PT Market Share Dublin & Sales Houses 15-34 % Dublin Stations 25-44 % Other Other FM104 FM104 10.2 16.8 8.8 19.0 8.5 Spin 1038 National 29.0 National 19.4 Spin 1038 39.9 11.5 98fm 4.68.3 Q102 Sunshine 106.8 4.5 7.6 11.7 98fm Sunshine 106.8 Q102 15-34 % Sales Houses 25-44 % Other RTE Other 1.7 2.2 RTE 14.2 21.3 urbanmedia 26.6 urbanmedia 25.2 10.1 IRS Plus 10.9 IRS Plus 47.3 Media Central* 40.3 Media Central* Sample: 651 Sample: 840 19 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 * Media Central now includes Today FM and Newstalk PT Market Share Dublin & Sales Houses 35-54 % Dublin Stations 45+ % FM104 Spin 1038 Other FM104 Other 5.6 0.9 98fm 10.4 14.1 5.4 3.4 Spin 1038 4.8 Q102 4.5 5.7 Sunshine 106.8 8.8 98fm 8.8 Q102 48.7 National 4.6 National Sunshine 106.8 74.1 35-98fm54 % Sales Houses 45+ % Other Other urbanmedia 1.7 0.7 urbanmedia 22.9 IRS Plus 10.2 32.2 RTE 8.3 IRS Plus 10.4 18.0 62.7 Media Central* RTE 32.7 Media Central* Sample: 750 Sample: 1,074 20 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 * Media Central now includes Today FM and Newstalk CORK 21 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 Weekly Reach – Cork & Cork Sales Houses All Adults 000’s Cork Stations HKWK 000’s Cork's 96FM Cork's RED FM C103 Cork's 96FM Cork's RED FM C103 2016 2017 2016 2017 Sales Houses RTE Communicorp Media Red/Nova urbanmedia RTE Communicorp Media Red/Nova urbanmedia One Central* One Central* Universe: 429 2016 2017 Universe: 128 2016 2017 Sample: 989 Sample: 313 22 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 * Media Central now includes Today FM and Newstalk Weekly Reach – Cork & Cork Sales Houses 15-34 000’s Cork Stations 25-44 000’s Cork's 96FM Cork's RED FM C103 Cork's 96FM Cork's RED FM C103 2016 2017 2016 2017 Sales Houses RTE Communicorp Media Red/Nova urbanmedia RTE Communicorp Media Red/Nova urbanmedia One Central* One Central* 2016 2017 2016 2017 Universe: 140 Universe: 158 Sample: 323 Sample: 360 23 © 2017 Ipsos MRBI JNLR Sales House Report – 2017-2 * Media Central now includes Today FM and Newstalk Weekly Reach – Cork & Cork Sales Houses 35-54 000’s Cork Stations 45+ 000’s Cork's 96FM Cork's RED FM C103 Cork's 96FM Cork's