School of Art & Design Art & Design Course guide 2020 1 At NTU we focus on you. Our gold-rated teaching experience is delivered by academic staff who have the knowledge and experience to support your vision. Your personal tutor and learning dashboard will help to make sure you stay on track. The opportunities and connections we provide will enable you to shape your skills, knowledge and experience. From Front cover image: Alice Harrison, Jay Harris and Rosie Spence, BA (Hons) Fashion Communication and Promotion, Photographed by Lauren Mustoe Mustoe Lauren by Photographed and Promotion, Communication Fashion (Hons) BA Spence, Harris and Rosie Jay Harrison, Alice image: cover Front work placements and live projects, to volunteering and study abroad, all our courses are packed full of options to help your career get off to the best start. You will receive an extraordinary education and a dynamic student experience in a vibrant learning environment with excellent facilities. We are challenging traditions. Our teaching and work experience elevate each other, and our research is changing the world for the better. We treat our students as individuals, providing opportunities for all. It’s one of the reasons why we have been named Guardian University of the Year 2019. NTU. University, reimagined 2 3 Art & Design Contents We are innovators. We are We’re committed to preparing you for your creative career. With strong ties communicators. We are to the creative industries and a vibrant Art & Design 5 radicals. worldwide network of graduates, we’ll Fashion Communication We are one of the world’s leading art give you what matters most – relevant, and Promotion 6 and design schools and we have been hands-on, professional opportunities and experience. Fashion Management 10 influencing, inspiring and innovating for over 175 years. We are guided by Through guest lectures, live projects Fashion Marketing our past, focused on our future, and and competitions, you’ll learn the and Branding 14 proud to be shaping what comes next. importance of collaboration and International Fashion Business Located right in the heart of one of establish your own support network of (one-year top-up) 18 the UK’s most exciting cities, we are industry professionals. surrounded by – and contribute to – Fashion Design 22 You’ll have the opportunity to work an originality, energy and imagination with top brands like Adidas, Burberry, Fashion Knitwear Design that makes Nottingham a very special Calvin Klein and Getty Images. You’ll and Knitted Textiles 26 place to live, work and create. also have the chance to collaborate Textile Design 30 From nurturing talent to daring with prominent local creative partners research and collaborations that like Nottingham Contemporary, Costume Design and Making 34 are shaking up the industry, we are Lakeside Arts, and the world-famous Design for Film and Television 38 breaking convention, and challenging Nottingham Playhouse. the very ideas of what is possible for Theatre Design 42 You’ll experience new cultures through an art and design school. study trips, placements and the Decorative Arts 46 Inspired by a love for our craft, we are opportunity for international exchange. It’s a living and learning experience Fine Art 50 committed to pushing its boundaries into new territories. If this sounds like like no other. From Tokyo to Paris and Animation 54 you too, then come and tell your story Milan to New York, you’ll have the with us. chance to visit some of the world’s Graphic Design 58 most vibrant creative capitals. You will be part of a community of Filmmaking 62 thousands united by passion, drive and Photography 66 hard work. You will feel the guidance that comes from the decades of experience of our subject experts and the buzz of infinite possibility of those just taking their first steps. We are all contemporaries, collaborators and change-makers. And together we can turn what we love into how we live. We are the School of Art & Design at Nottingham Trent University and we are what we create. Innovation happens when you Challenge everything, take risks and experiment collaborate and connect 4 5 Fashion Communication and Promotion BA (Hons) Image: Alexa Boldy, BA (Hons) Fashion Communication and Promotion Communication Fashion (Hons) BA Boldy, Alexa Image: This creative course mixes design and theory, focusing on the visual communication of brands. The emphasis is on storytelling, building innovative messages and narratives for products and services across the global fashion and lifestyle industries. Information About this course research, development, launch and promotion of a new fragrance. UCAS code: WN2M Develop visual communication skills across a range of creative media, Identify an opportunity within the Study mode: Full-time including photography and styling, perfume sector in order to develop a completely new product. You’ll Starting: September art direction and graphics, print and digital design, film, interactive design the bottle, reach the consumer, Course duration: Three years media, 3D and retail design. Explore create the narrative, and craft the advertising campaign. Learn from Entry requirements: how brands communicate through branding, advertising, digital and experts, as representatives from • A-levels – BBB (or equivalent); or social media, visual merchandising, industry judge your work. You will also complete a reflective journal and • an Art and Design Foundation retail environments, events and submit a portfolio of work, which will Diploma plus one A-level or experimental marketing. Learn to use include visual and written reports and equivalent; and software such as Adobe InDesign and Photoshop, so you can develop your consumer profiles. • GCSEs – English and Maths or creative ideas to communicate with Science grade C / 4. consumers. Year Two In Year Three, you’ll showcase your work at our Degree Show, Nottingham, Communication and Message (60 credit points) “I love how broad and with the chance to be selected for Develop your knowledge in the creative the course is. exhibiting at Graduate Fashion Week, London. communication of fashion and lifestyle You learn so many different in the global environment. You will skills and really develop as a We’re ranked fourth in the UK for look at trends in relation to a broader creative. From fashion films Fashion and Textiles (Guardian cultural context, and you’ll learn about University League Tables 2019). to branding, styling, and the link between branding, advertising, PR, and the visual message. You’ll work pitching marketing ideas, What you’ll study on a variety of briefs, including live we get to work on a huge projects. variety of projects.” Year One Promotion and Context Arooj Aftab, (60 credit points) BA (Hons) Fashion Communication Fashion Landscapes and Promotion Communication Fashion (Hons) BA Harris, Jay Image: and Promotion Explore how fashion information (60 credit points) is communicated to audiences in Start to develop your visual awareness different contexts. You’ll also continue skills, and be introduced to a range to develop your visual media skills in of subjects and skills concerning software and photography to support the creative and fashion landscape. your visual presentation and design Through individual and group work layout. you will conduct a brand visual analysis, present your findings, and create a brand zine. You will consider self-promotion through platforms like blogs and Instagram. You will also submit a digital portfolio of your work. Creative Connections (60 credit points) Complete a city research project based on an optional trip to New York (or another city of your choice); a brand advertisement analysis; and the 6 7 Final Year Your final degree mark will be based Technology (FIT). In Year Two, you’ll 100% on your final year work. get to visit events and trade fairs, Negotiated Projects such as Première Vision in Paris, (120 credit points) Bread & Butter in Berlin, or Pitti Filati Work placement opportunities in Florence. In your final year, you During this module you’ll work on may have the opportunity to visit an individual and team negotiated We actively encourage you to international fashion city, such as projects. Your individual project will be undertake work experience alongside Tokyo. You’ll also get the chance to visit self-devised, and you’ll choose your your studies. Our Employability companies to learn about the global team project from a number of live team is on hand to support you – market. Recent examples include the projects on offer. through workshops, drop-in sessions and other activities – in applying headquarters of Boots, L’Oréal, ANN In phase one you’ll start to negotiate for placement and professional INC in New York, and Jimmy Choo in your project ideas, and undertake a practice opportunities. Recent work To kyo. range of activities that will allow you placements include Schön magazine, This course has exchange agreements to apply the skills and knowledge Nicole Farhi, Company magazine, with a number of institutions around you’ve acquired during the course. For Maverick Publicity, Heat magazine, the world, including the Fashion the live project you’ll select a project ASOS, and Bauer Media. Institute of Technology in New York, and a team, meet your clients, and University of Lapland in Finland, and start contextual research and idea more. You can apply to go on exchange development. Connecting with industry in Year Two for one semester. In phase two you’ll focus on the We bring the industry to you through concept and execution of your live projects, flexible work experience, project. Your individual project will be visiting industry experts, competitions Facilities and equipment supported with dedicated tutorials, and careers guidance, all enhancing You’ll be based in the Barnes Wallis lectures and seminars. During your your employability. Former editor of building in the heart of the City live project you’ll have interaction and British Vogue, Alexandra Shulman, Campus, with its modern teaching feedback from the client.