THE PARK ROYAL ATLAS An Employment Study of London’s Largest Industrial Area The Park Royal Atlas v1.1 prv.org.uk, London Transport Museum Queens Park Rangers for providing and the Imperial War Museum Archives for additional funding Published by providing historic photographs. All the businesses that gave their time to Greater London Authority participate in the creation of the Atlas City Hall Team Members The Queen’s Walk Greater London Authority More London Finn Williams London SE1 2AA Tobias Goevert Francis Moss Contact Mirjam Wurtz Tobias Goevert, Principal Project Officer Ella Wiles North West Team Alex Marsh Email: [email protected] Joan Caba Enquiries: 020 7983 4100 Katherine Spence Website: www.london.gov.uk Guest Researchers Copyright Erin Byrne Greater London Authority 2014 Samuel Cuthbert Tom Mabey The Park Royal Atlas is an employment Alison Mayer study prepared by the Mayor’s Elizabeth North Regeneration Team, cliented by the Old Adam Towle Oak Common Joint Authority Project Steve Barton Team in association with the Park Royal Genevieve D’Souza Business Group. The Project Team includes Sean Kelly the Mayor’s Planning Unit, Transport for Ian Weake London, Brent, Ealing and Hammersmith & Kaya Chatterji Fulham Charlotte Domanski Beth Kay Copyright Base Maps © Crown Copyright and database right Other Contributors 2014. Ordnance Survey 100032216 GLA Architecture 00 Marko and Placemakers Ltd Copyright Aerial Photography Cities Revealed® copyright by The Acknowledgements Geoinformation Group®, 2013 and Crown The team wishes to express their thanks to Copyright © All Rights Reserved the following people; Edmund Bird for his useful comments and Thanks to LB Ealing, Graham Hill at www. historical insight CONTENTS FOREWORD 4 SURVEY AREAS 33 INTRODUCTION 5 Areas B1 E10 34 Areas B2 B3 39 Objectives 6 Areas B4 B5 B6 44 Study Area 6 Areas E1 E2 49 Atlas Overview 6 Areas E3 E4 54 Meet The Businesses 9 Areas E5 E6 59 CONTEXT 13 Areas E7 E8 E9 64 Areas HF1 HF2 70 Historical Context 14 Current Context 14 INTERVIEW ANALYSIS 77 METHODOLOGY 17 Employee Numbers 78 Types of Businesses 79 Survey 18 Tenure 80 Mapping 18 Age & Length of Tenure 81 Categories 20 Supplier and Customer Locations 82 Interview rates 22 Business Growth 83 Limitations 22 Production 84 SURVEY ANALYSIS 23 Advantages 85 Improvements 85 Business Sectors 24 Business Sectors by Borough 26 CONCLUSION 87 Workplace Size 27 Findings 88 Space Types 28 Next Steps 89 Space Types by Sector 30 Sharing Premises 31 FOREWORD I want London to be the world capital of months of surveying and hundreds of business, and for all Londoners to share interviews to give an insight into what in that success. This means creating more people make, the facilities they operate long-term, sustainable employment, from, and the improvements to the area improving opportunities for entrepreneurs they would like to see. to set up and grow their businesses, and supporting exciting new places of work. I am delighted that the interviews revealed an air of confidence about the future, Park Royal is one of Europe’s largest and as well as the demand for this place most thriving industrial estates. Since the expressed through low vacancy rates. 1903 Royal Agricultural Show – which However, it is clear that more work is gave the area its name – Park Royal has required to improve working conditions supported a range of world renowned and address persistent problems such as a businesses such as Guinness, Heinz, and lack of parking spaces. McVities who continue their world leading operation from the site today. This work is a stepping stone towards better engagement and tailored support This Atlas reveals the continued to local businesses from the Mayor of importance of Park Royal as a motor for London and Boroughs, forming part of the our economy. With over 2000 workplaces emerging partnership with businesses. mapped and analysed, it helps make the This study will inform policies and case for attracting investment to stimulate strategies for sustainable regeneration growth and improve the working in the Park Royal area for years to come, environment for the 30,000 plus people as well as signalling an exciting new based here. approach to industrial localities across London and beyond. The Park Royal Atlas is as much about revealing the people and businesses I would like to thank all who have given behind the statistics as it is about time to support the making of this unique understanding this fascinating place. My Atlas and ask for any comments on this team has come across inspiring examples first edition to be passed to my team. of entrepreneurs running businesses ranging from advanced metal fabrication to theatrical prop makers, from highly specialised food production to logistics Kit Malthouse and smart recycling. Deputy Mayor of London for Business and Enterprise The Atlas celebrates the diversity of enterprise. It uses data collected from 23rd May 2014 PARK ROYAL ATLAS 4 INTRODUCTION PARK ROYAL ATLAS 5 INTRODUCTION OBJECTIVES STUDY AREA OLD OAK COMMON ATLAS OVERVIEW Considered to be London’s largest Park Royal is an industrial area located to The eastern corner of Park Royal, known as The Park Royal Atlas presents the results of industrial area, Park Royal covers an area the west of central London. It is situated Old Oak Common, is set to be transformed a door to door survey of all the workplace equivalent in size to the City of London. within three London boroughs, Brent, when a ‘super hub’ High Speed 2 (HS2) units in Park Royal. The methodology Although it is known that there are a large Ealing and Hammersmith and Fulham. and Crossrail Station is built by 2026. Old explains how the survey was undertaken number of businesses in Park Royal, until The area is bounded by National Rail, Oak Common will become a new district and the methods used to collect and recently relatively little was known about Overground and Tube lines to the north, with up to 24,000 new homes and more categorise the data. The analysis maps the the what they do or what types of spaces south and east, while the North Circular than 55,000 jobs. The Park Royal Atlas collected data, using graphs to highlight they use. The Park Royal Atlas reveals the (A406) and Western Avenue (A40) form will inform this development, as well as key trends, as well as presenting case diversity of business activities in Park additional boundaries to the west and helping to strengthen and enhance the studies of selected businesses. Royal. Its specific objectives are to: south. The study area is based on the Park important industrial offer of the rest of Royal Strategic Industrial Land boundary, Park Royal. • Provide detailed information on the designated in the London Plan (2011), with local economy the addition of adjacent industrial sites in • Record all employment activities Alperton and North Acton. • Analyse business activities by number, size and clustering, as well as supplier and customer locations • Improve the visibility of the local economy by celebrating and marketing its diverse products and services, as well as highlighting its contribution to the sustainability of the wider London economy • Support inward investment in the locality • Inform policy and strategies for intensification and economic growth in the Park Royal and Old Oak Common Opportunity Areas • Support sustainable economic development and regeneration Reveal the diversity of business in Park Royal “Old Oak A Vision for the Future” (GLA, June 2013) PARK ROYAL ATLAS 6 fig. 1 Park Royal LOCATION MAP London Borough Boundaries Park Royal Atlas Boundary Waterways All Industrial Land London Boroughs within Park Royal PARK ROYAL ATLAS 7 fig. 2 Park Royal Study Area AERIAL PHOTOGRAPH LB OF BRENT LB OF HAMMERSMITH & FULHAM LB OF EALING London Borough Boundaries Park Royal Atlas Boundary Cities Revealed® copyright by The Geoinformation Group®, 2013 and Crown Copyright © All Rights Reserved MEET THE BUSINESSES Bravo Aluminium Systems Chanton Ctv Outside Broadcast EPA Languages Services Ltd Brazilian Salon Charlex Auto Ltd Cullen Way Repairs Ltd Ealing Autos Limited Bread And Honey Charlie Bigham’s Cumberland Park Sotre East End Cosmetics Ltd Names of the 1,717 active workplaces revealed by the survey of Park Royal. Breezemount Charmant UK Ltd Curious Science Euroscent Brian Clarke Studio Chas Berger CWF Children Worldwide East West Merchandise Brightbox Marketing Chevalier Technologies Ltd Fashion (UK) Easy Car Hire Ltd Britannia Autos Ltd Chiquito Mexican Restaurant Cworkshop Easy Housing Association (Iq) Easy Broadcast Ltd / Crown Aftershock Anything Express Babak Art Studio Britfil Steel Fabrication Chocolate Lab Cyborg Group Limited Easybus 1-1 Transport Agility Trains Anytime London Ltd Babcock British Council Choice Textile Ltd Cynergy It Solutions Ltd Easyreach Ltd 1Dream Educare Ahaleena Anytwist Ltd Bakkavor Broadcast Sessions Ltd Choices Jewellery Ltd Cypher 16 Studios Eccentric Trading Company Ltd 24-7 Drama Air Fast Tickets Apc Overnight Bakkavor Foods Brooks Packaging Ltd Church Of God Evangelism Cypress Books Edmundson Electrical 2D-3D Airport Executive Apolo Multiform Ltd Bakkavor Meals Brownell Ltd Cimple Solutions Cypressa Limited Edwards Removals 313 Motors Limited Airports First Apply Food And Drinks Balance Sheets And More Browns Sea Foods Cinderella Hair Academy D & F Wine Shippers Ltd Edwins Bathrooms 360 Rotation Airstar European Network Appy Food And Drinks Ltd Ball Bearing Centre Ltd Brunnel Freight Forwarding Cirro Lite (Europe) Ltd D Curtis EE 3A Distributions