2015 UNAOC Alumni Event Celebrating Diversity and Intercultural Dialogue through the Arts July 31st - August 1st Milan, Italy - Proceedings - Edited by Lorenzo Kihlgren Grandi 1 TABLE OF CONTENTS Cultural diplomacy. National and international initiatives. • Mohammed Al Bloshi, Chief Operating Officer of Qatar Pavilion at Expo Milano 2015 • Maria Yudina, Communication Officer of Russia Pavilion at Expo Milano 2015 • Michele Vangi, Scientific Advisor at the Villa Vigoni • Pr. Mark Vlasic, UNAOC Alumni • Jeremy Blaney, UNAOC Alumni Cultural diplomacy. Empowering civil society and local community. A transnational approach. • Lorenzo Kihlgren Grandi, UNAOC Alumni • Pr. Francesca Corrao, president of the Fondazione Orestiadi • Luigi Galimberti, coordinator at Transnational Dialogues • Vincenzo Bevar, project manager at the Cinemovel Foundation • Saida Ibrahimava, UNAOC Alumni • Reem Abdel Hadi, UNAOC Alumni • Rowaida Al Khulaidi, UNAOC • Georg Castlunger, FAI Giovani • Vasenka Leka, Urban Cooking and Gardening at the Global City Forum Cultural Diplomacy and Intercultural Dialogue through Artistic Engagement. • Mahmoud Saleh Mohammadi, founder of Spazio Nour & Seyed Arsham Alaviani, member of Spazio Nour • Christina Sciabarra, UNAOC Alumni • Shawn Lent, UNAOC Alumni • Paolo Petrocelli, UNAOC Alumni • Olga Pavlenko, Cultural Innovators Network 2 3 The UN participation in Expo Milano 2015 this goal, the Zero Hunger Challenge has UN Expo Team proposed five elements: For the first time in the history of world 1. Zero stunted children less than 2 years expositions, the UN does not have a pavilion but instead a horizontal presence with content 2. 100 percent access to adequate food all spread throughout the Expo site. An itinerary year round dedicated to the theme “the Zero Hunger Challenge • United for a sustainable world” 3. All food systems are sustainable links these content. The UN Itinerary goes from Pavilion Zero – where the link between 4. 100 percent increase in smallholder Expo 2015’s theme and the mission of the UN productivity and income is most evident – through the UN Garden, the Biodiversity Park, the Children’s Park, the 5. Zero loss or waste of food. Future Food District, the nine clusters, country pavilions and the civil society area, Cascina As integral part of all five elements, the UN Triulza. has chosen to highlight the issue of women’s empowerment and gender equality at Expo The main element of UN logo for Expo 2015, a Milano 2015, considering the fundamental role spoon in the blue that is so reminiscent of the that they play in the fight against hunger and UN flag, is the symbol of United Nations’ malnutrition. presence at the universal exposition. This was chosen as our emblem because, when talking Visitors can join the challenge and make the about food and nutrition and the challenge of UN itinerary interactive and educational using feeding the whole world, the spoon is a tool "Get to Zero", the United Nations' free app for common to all food traditions, demonstrating Expo Milano 2015 and contribute to get the how the Zero Hunger Challenge belongs to virtual number of hungry people in the world to each and every one of us. zero. A large part of the UN Itinerary is made up of several UN spaces in Expo Milano’s main thematic areas, easily recognizable by their giant blue spoons. By visiting the UN spaces visitors can discover through videos, photo stories, infographics and maps how the UN System strives daily to eradicate hunger and guarantee a sustainable future for our planet. Above all, by following the UN itinerary they can discover how to take part in the Challenge, because in order to get to zero, everybody needs to get involved. In fact, the challenge was not envisioned as a plan but rather as a call to action: eradicating world hunger is a goal that concerns everyone. The objective of the UN’s presence at Expo Milano 2015 is to ensure that when discussing food and food production, the catastrophe of 795 million people who still suffer from hunger is not forgotten or left unmentioned. When talking about hunger, the only acceptable number is zero. In order to achieve 4 1st Panel – Cultural diplomacy. see the permanent exposition of Moscow National and international initiatives Museum of Design that shows the real patterns used for textile and ceramics in 50s – 60s. The exhibition is created to introduce the How culture is presented in the Russian visitor to the leading Russian movement in art Pavilion at Expo Milano 2015 – Avant Garde. Maria Yudina, Russia Pavilion at Expo 2015 Milano Of course, in the Russian Pavilion a lot of particular souvenirs can be found! The visitor Talking about culture in the Russian Pavilion it can take a piece of culture back home, buying is important to start with the structure of the beautiful hand painted wooden toys popular all building. A lot of wood as the construction around the world – the matreshkas. material was specifically used for honor the Russian culture of wooden architecture and This September the Russian culture will be represent to vast forests that cover the celebrated at Expo 2015: from 25 to 29 of country. September the Russian Pavilion is organizing the days of Russian culture in Milan that will Inside the pavilion the visitors can truly include: music Festival, sculptures exhibition, discover the country through one of the main literature festival and other cultural activities. parts of the culture – its cuisine. In the first hall of the pavilion every visitor has an opportunity to taste the authentic traditional drinks from the Maria Yudina is an Water Bar where free degustations are experienced PR happening 10 times per day, each lasts 40 specialist working for minutes. EVENTICA, an agency specialized Later on the visitors can taste various on international traditional cuisine at the heart of the Pavilion – communication. the Show Kitchen. A lot of dishes are made Currently she is from real Russian products that we, organizers fulfilling her duties as of Russia Expo 2015, especially bring to Milan. the Communications Rye bread, caviar, porridges and many more Officer of the Russian Pavilion at Expo Milano can be found on the menu of free degustations 2015. Her individual approach and that are held 6 times per day for 30 minutes. international background have allowed her to work on some of the major projects all over the The unique culinary book “Russian Regional world. Born and raised in Moscow, Russia, she and modern cuisine” was published especially studied at the top universities in Russia, for Expo 2015. It is divided to 11 chapters Switzerland and the UK, and was awarded representing 11 regions of Russian with merit in Masters degree in International Federation. The important cultural aspect is Enterprise studies. In the last 9 years Maria that the reader is supposed to explore not only has lived in 5 countries and speaks 5 the recipes but also the particular qualities of languages. With the passion for traveling and the region and its traditional products. It is cross-cultural communications she is always necessary to mention the high quality open to new challenges and opportunities. photographs and images illustrating the book – it is a real piece of art. Another treasure of the Russian Pavilion is located on the first floor. Specifically created for the World Exposition in Milan – the core of Earth, the union of two cultures: Italian and Russian. Secondly on this floor the visitors can 5 The crucial role of cross-cultural who have begun travelling and living in Qatar, relationships in the Qatari history bringing their traditions that mixed the with Mohammed Al Bloshi, Chief Operating Officer, local ones. Qatar Pavilion at Expo Milano 2015 The people living and working in Qatar today, The World Expo is by definition a platform for come from more than 110 different countries. dialogue to whom citizens, countries and institutions are invited to participate in order to This implies the need for dialogue and present, discuss, share innovations, understanding between cultures and religions: discoveries, points of view in order to give a Muslims, Christians, Buddhists. The Qataris collective response to a current topic of global have had to learn dealing with people with interest. different backgrounds and origins, and this was and it is only possible if coming from a When we started planning our participation to deep and mutual respect. Expo Milano 2015, under the theme ‘Feeding the planet, energy for life’ , the first question In the past, the place of social life was the that we asked ourselves was: what should Souq the center of trade and evolution of the Qatar tell to Italians and all other Participant country. Countries in order to give a significant contribution to this discussion, considering that The Qatar Pavilion at Expo 2015, in its it is a country importing 90% of its food and external path, allows visitors to get a taste of supplies? what it is and was the traditional Souq with its spices, dates, bread handicrafts, traditional We decided to start from our history and to dishes. An open space to move around and have people discover, through a journey meet the Qatari culture and people coming leading to the present day, the role of trade in from different countries of the world. the development of our country. Trade as the exchange of goods, people and cultures. The Arab market becomes a welcoming place. Trade was for Qatar the practice that enabled In Qatar, the first hotel was built right in the the building of a relations’ system. Souq Waqif in Doha. After World War II, an Indian boy decided to open this hotel with a Spices from India, wood from Africa and their few simple but comfortable rooms. A symbol merchants from different areas of the world for the city that has been preserved over the that came together, telling stories decades.