DETERMINATION Bird’s eye view SEGA SAMMY Group in the Entertainment Industry Billions of yen Billions of yen % Net Sales 1 Operating Income 1 Operating Margin 1 Nintendo 1,434.3 Nintendo 356.5 SANKYO 25.0 SEGA SAMMY 384.6 SANKYO 55.7 Nintendo 24.9 NAMCO BANDAI 378.5 SEGA SAMMY 36.7 SQUARE ENIX 14.7 KONAMI 262.1 SQUARE ENIX 28.2 SEGA SAMMY 9.5 SANKYO 222.6 KONAMI 18.6 CAPCOM 8.4 SQUARE ENIX 192.2 CAPCOM 5.5 KONAMI 7.1 CAPCOM 66.8 Heiwa 3.7 Heiwa 5.9 Heiwa 63.3 NAMCO BANDAI 1.8 NAMCO BANDAI 0.5 % % Billions of yen ROE 1 ROA 1, 2 Market Capitalization 4 Nintendo 17.7 Nintendo 20.4 Nintendo 4,434.2 Heiwa 13.0 SANKYO 12.4 SANKYO 451.3 SANKYO 9.1 SQUARE ENIX 11.5 SEGA SAMMY 320.6 SEGA SAMMY 8.8 Heiwa 9.1 KONAMI 258.7 KONAMI 7.3 SEGA SAMMY 8.5 SQUARE ENIX 235.8 SQUARE ENIX 6.3 CAPCOM 5.7 NAMCO BANDAI 227.7 CAPCOM 3.8 KONAMI 3 5.7 CAPCOM 119.5 NAMCO BANDAI –12.4 NAMCO BANDAI 0.6 Heiwa 95.9 % % Billions of yen Share of Pachinko Machine Unit Sales 5 Share of Pachislot Machine Unit Sales 5 Amusement Machine Unit Sales 1 Company S 18.0 SEGA SAMMY 21.3 SEGA SAMMY 45.1 Company S 17.2 Company S 13.6 NAMCO BANDAI 44.0 Company K 12.8 Company U 13.1 KONAMI 32.8 Company N 11.9 Company Y 9.5 CAPCOM 2.2 SEGA SAMMY 10.8 Company K 7.8 Company H 5.1 Company H 5.7 Company D 5.0 Company D 4.6 Company F 4.7 Company A 3.9 Billions of yen Millions of units Amusement Center Operation Sales 1 Unit Sales of Home Video Game Software (Global) ROUND ONE 82.1 SEGA SAMMY 26.7 NAMCO BANDAI 65.3 SQUARE ENIX 26.6 SEGA SAMMY 54.7 NAMCO BANDAI 22.7 SQUARE ENIX 6 52.2 KONAMI 20.2 AEON Fantasy 43.7 CAPCOM 12.5 ADORES 7 19.5 TECMO KOEI 5.7 CAPCOM 11.9 TECMO KOEI 3.3 Note: The above is intended to give an idea of the Group’s position in the industry and only covers companies for which information can be obtained from published documents, such as listed companies or over-the-counter (OTC) companies. Because there are unlisted companies that do not disclose information, this is not a completely accurate industry ranking. 1 Respective companies’ most recent settlement data. Source: Respective companies’ published documents 2 ROA = Ordinary income ÷ Total assets 3 Calculated using net income before incomes taxes because KONAMI uses U.S. GAAP 4 Source: Calculated by the Company based on the closing prices at respective stock exchanges on March 31, 2010 5 2009. Source: Yano Research Institute Ltd. 6 “Amusement operations” including amusement centers and amusement arcade machines 7 Amusement center operations 28 Mainstay Businesses — Size of Related Markets and Our Position The size of represents the size of the market and the Group’s sales Pachinko machine market size ¥78. billion 1 Pachinko Machine Business The Group’s sales ¥103.1 billion Pachislot machine market size ¥225.8 billion 1 Pachislot Machine Business The Group’s sales ¥51.7 billion Amusement arcade machine market size ¥16.2 billion 1 Amusement Machine Sales Business 1 The Group’s sales ¥45.1 billion (including overseas sales of ¥6.2 billion) Amusement center operations market size ¥573.1 billion 1 Amusement Center Operations 1 The Group’s sales ¥54.7 billion (including overseas amusement center sales of ¥5.4 billion) Home video game software market size ¥2,271. billion 2 Home Video Game Software Business The Group’s sales 2 ¥77.5 billion 1 Japan’s market size 2 Global market size Sources: Pachinko machine market size, pachislot machine market size (fiscal 2010): Yano Research Institute Ltd. Amusement arcade machine market size, amusement centers operations market size (fiscal 2009): JAMMA, AOU, NSA, Amusement Industry Survey 2008 Home video game software market size (2009): Famitsu Game White Paper 2010 SEGA SAMMY HOLDINGS ANNUAL REPORT 2010 2.