Best Practice in Screen Sector Development A Study for the Association of Film Commissioners International by Olsberg•SPI 11th January, 2013 13th September 2019 Best Practice in Screen Sector Development 1. Executive Summary .................................................................................................................. 4 1.1. About the Study ................................................................................................................ 4 1.2. The Strategic Importance of the Screen Sector to Governments Worldwide ..................... 4 1.3. Best Practice ..................................................................................................................... 6 1.4. Best Practice Findings in Key Study Areas ......................................................................... 7 2. Anticipated Trends in Global Production Growth .................................................................... 10 2.1. The Global Screen Production Deluge ............................................................................. 10 2.2. Consumer Demand ......................................................................................................... 15 2.3. Anticipated Trends in Global Production Growth ............................................................ 16 3. About Best Practice ................................................................................................................ 19 3.1. Overview ........................................................................................................................ 19 3.2. Formal Best Practice ....................................................................................................... 19 3.3. Informal Best Practice ..................................................................................................... 20 3.4. Overarching Challenges: Diversity and Environmental Sustainability .............................. 21 3.5. Ineffective Practice ......................................................................................................... 21 4. Best Practice in Automatic Incentives ..................................................................................... 22 4.1. The Importance of Incentives in Attracting Production .................................................... 22 4.2. How Automatic Incentives Function ................................................................................ 22 4.3. Key Findings ................................................................................................................... 23 4.4. Incentives Case Study: British Columbia, Canada ............................................................ 24 4.5. Incentives Case Study: Colombia ..................................................................................... 25 4.6. Incentives Case Study: France ......................................................................................... 26 4.7. Incentives Case Study: Iceland ........................................................................................ 27 4.8. Incentives Case Study: New York State, US ..................................................................... 28 4.9. Incentives Case Study: New Zealand ............................................................................... 29 4.10. Incentives Case Study: Portugal .................................................................................. 30 4.11. Incentives Case Study: United Kingdom ...................................................................... 31 4.12. Ineffective Practice ...................................................................................................... 32 5. Best Practice in Responding to the Need to Grow Workforce Capacity ................................... 34 5.1. Workforce Capacity and Production Need ....................................................................... 34 5.2. Typical Elements of Production Need ............................................................................. 35 5.3. Increasing Diversity and Other Targeted Interventions ................................................... 35 5.4. Key Findings ................................................................................................................... 36 5.5. Workforce Case Study: Georgia, US ................................................................................ 37 5.6. Workforce Case Study: Illinois, US ................................................................................... 38 5.7. Workforce Case Study: Northern Ireland ......................................................................... 39 © Olsberg•SPI 2019 13th September 2019 2 Best Practice in Screen Sector Development 5.8. Workforce Case Study: Republic of Ireland ...................................................................... 40 5.9. Ineffective Practice ......................................................................................................... 41 6. Best Practice in Meeting the Demands of Capacity Building – Physical Infrastructure and Services .......................................................................................................................................... 42 6.1. Physical Infrastructure and Services and Production Need .............................................. 42 6.2. Typical Elements of Studios, Facilities and Services Provision ......................................... 42 6.3. Key Findings ................................................................................................................... 43 6.4. Physical Infrastructure and Services Case Study: Ontario, Canada .................................. 46 6.5. Physical Infrastructure and Services Case Study: Queensland, Australia .......................... 47 6.6. Physical Infrastructure and Services Case Study: Taiwan ................................................. 48 6.7. Physical Infrastructure and Services Case Study: Västra Götaland, Sweden .................... 49 6.8. Ineffective Practice ......................................................................................................... 50 7. Best Practice in Creating a Film-Friendly Production Environment ......................................... 52 7.1. Film-Friendliness and Production Need ........................................................................... 52 7.2. Key Findings ................................................................................................................... 52 7.3. Film-Friendly Production Environment Case Study: Jordan ............................................. 55 7.4. Film-Friendly Production Environment Case Study: Morocco .......................................... 57 7.5. Film-Friendly Production Environment Case Study: New Mexico, US .............................. 57 7.6. Film-Friendly Production Environment Case Study: Uruguay .......................................... 58 7.7. Ineffective Practice ......................................................................................................... 59 8. Evidence of Positive Impacts of a Thriving Production Sector ................................................. 60 8.1. Overview ........................................................................................................................ 60 8.2. Economic Impacts ........................................................................................................... 60 8.3. Other Impacts ................................................................................................................. 62 9. Appendices ............................................................................................................................. 64 9.1. Global Incentives Index ................................................................................................... 65 9.2. Bibliography ................................................................................................................... 88 9.3. About Olsberg•SPI .......................................................................................................... 91 © Olsberg•SPI 2019 13th September 2019 3 Best Practice in Screen Sector Development 1. EXECUTIVE SUMMARY 1.1. About the Study Recent years have seen unprecedented global growth in film and television drama series (together, “Screen”) production. The scale and global nature of this production presents a major opportunity for countries and regions to service demand by investing in production capability and capacity. Against this backdrop, the Association of Film Commissioners International (“AFCI”) has commissioned creative industries consultancy firm Olsberg•SPI (“SPI”) to undertake an assessment of best practice in Screen sector development (the “Study”). The Study highlights a range of successful strategies and policies that have been implemented by established and emerging markets around the world with the aim of maximising their share of high-value production activity. Four of the most important areas within which best practice can be demonstrated provide the framework for the Study: • Automatic incentives;1 • Workforce capacity; • Capacity building in physical infrastructure and services; and • Film-friendly production environment.2 These four areas are critical in the attraction of international Screen productions, providing both incentives and capacity to ensure that projects can be attracted and effectively serviced. Examples of best practice in all