Second International Conference on Tourism & Hospitality Management 2015 Colombo, Sri Lanka 16-17 November 2015 Papers of ICTHM 2015 2015 International Center for Research and Development Colombo, Sri Lanka Paper proceedings of Tourism and Hospitality Management 2015(ISBN 978-955-4543-28-7) Published by International Center for Research and Development International Center for Research and Development No. 858/6, Kaduwela Road, Thalangama North. [email protected] www.theicrd.org Printed in Sri Lanka November 2015 ISBN 978-955-4543-28-7 @ICRD November 2015 All rights reserved. 2 Paper proceedings of Tourism and Hospitality Management 2015(ISBN 978-955-4543-28-7) ICTHM 2015 Conference Adviser Prof. Y G Tharakan,FIH(Lon),CHE,CHA,(USA),MTM,MMM,M.Phil HOD - Masters Programme& Allied Hospitality Studies Welcomgroup Graduate School of Hotel Administration Manipal University,India Prof. Jovan Popesku Ph.D SINGIDUNUM UNIVERSITY Department of Tourism and Hospitality Management Belgrade, Serbia Conference Convener Prabhath Patabendi (Canada) International Scientific Committee Prof. Sarath Divisekera (Australia) Prof. Jovan Popesku Ph.D (Serbia) Prof. Y G Tharakan (India) Dr. Kurt A. Stahura (USA) Prof. N.S. Cooray (Japan) Prof. Risa Morimoto , ( France) Prof. R.L. Stirrat PhD (Netherland) Dr. Anuradha Benerjee (India) Dr. P.B. Dharmasena (Sri Lanka) Dr. S. Sivalingam (Australia) Dr.Aijaz Ahmad (India) Dr. Rajesh Ragde (India) Dr Ravibhushan Kumar (India) Dr Y. Venkat Rao (India) Dr.S C Bagri (India) ORGANIZERS Unique Conferences Canada International Center for Research & Development (ICRD) 3 Paper proceedings of Tourism and Hospitality Management 2015(ISBN 978-955-4543-28-7) International Center for Research & Development DISCLAIMER: All views expressed in these proceedings are those of the authors AND THERRFORE THE AUTHORS HOLD RESPONSIBLE FOR THE VIEWS CONTAINED IN THIS PUBLICATION and THE PUBLISHERS do not necessarily represent the views of, and should not be attributed to, the International Center for Research & Development, Manipal University, Singidunum University and Unique Conference Canada. The publishers do not warrant that the information in this publication is free from errors or omissions. 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International Center for Research & Development Email: [email protected] Website: http:// www.theicrd.org 4 Paper proceedings of Tourism and Hospitality Management 2015(ISBN 978-955-4543-28-7) Table of Contents Title of the Paper Presenting Authors Page No Future of tourism: values and identity in travelling Dr. Darius Liutikas 7 1 The Travel Motivations of Tourists: A Case of Mauritius P. Naidoo 2 15 Tourism Event Marketing In Newfoundland: Case Study Of Dr. Roselyne N. Okech 23 Strawberry Festival, Deer Lake 3 Pro Poor Tourism as a Poverty Alleviation Tool in Satyajit Sinha 30 Community building at Arunachal Pradesh 4 Responsible Tour Plans for Sustainable Tourism: Role of 5 Travel Agencies Vrushali Datar 39 Customer satisfaction with rayfield resort, plateau state, Tina IIRMDU 46 6 Nigeria. Vulnerability assessment in raghurajpur village, puri district, Sharmila Chandra odisha, India. 46 7 Future of tourism: values and identity in travelling 8 Darius Liutikas 47 Pro Poor Tourism as a Poverty Alleviation Tool in Community building at Arunachal Pradesh. Satyajit Sinha 47 9 Tourism marketing in newfoundland: case study of strawberry 10 Roselyne N. Okech 48 festival, deer lake Socio-economic Impacts of Tourism Development J.A.R.C. Sandaruwani 11 and their Implications on Local Communities 48 Soft power and tourism : a transdisciplinary approach B.B. Nair 12 49 An analysis of the Trophy Hunting procedures and Processes Njerekai Cleopas in Zimbabwe 49 13 5 Paper proceedings of Tourism and Hospitality Management 2015(ISBN 978-955-4543-28-7) Tuscany regional tourism authenticity Filippo Arigoni 14 50 Questions of tourism development at a disaster-affected area 15 Case study of Devecser, Hungary Márta JUSZTIN 50 Sustainable Tourism: Case Study of Trirashmi Leni Caves Supriya Ranapa 16 51 Kamble Customer satisfaction with rayfield resort, plateau state, 17 Tina IIRMDU 52 Nigeria. Anabela Erasmus student travel motivations: a factor-cluster MonteiroAlexandra 18 segmentation approach Matos Pereira 58 6 Paper proceedings of Tourism and Hospitality Management 2015(ISBN 978-955-4543-28-7) Future of tourism: values and identity in travelling Dr. Darius Liutikas Lithuanian Social Research Centre Lithuania The paper deals with the significance of values and identity in travelling. Contemporary valuistic journeys are analysed. The concept of valuistic journeys consists of the agreement between the identities of the traveller himself and others, where the social identity is marked by the meanings and symbols. The manifestation of personal and social identity has different forms and rituals, constitutes different models of the specific behaviour. The analysis of two different travel diaries shows different traditions, manifested values, and behaviour of travellers. The analysis also shows which rituals and symbols are the most important for Lithuanian pilgrims. Author stresses the significance of values and identity in the future trends of tourism. Key words: valuistic journeys, travel diaries, behaviour and rituals of pilgrims, M. K. Radvila the Orphan. 1. Introduction Manifestation of values and identity is important element of our life. Travelling is one of the ways to demonstrate identity and values, outlook on the world. Various rituals and models of specific behaviour help to express travellers’ identity. The purpose of this paper is to highlight valuistic journeys as the instrument for expression valuistic ideals, and to discuss visible actions (mainly rituals), which help to show internal values of travellers. As the case studies travel diary of the famous XVI century Lithuanian religious pilgrim M. K. Radvila the Orphan and travel diaries of the XXI century youth secular pilgrimage from Lithuania to Siberia are analysed. 2. Tourism as the manifestation of values: valuistic journeys Tourism can be seen as instrument to manifest or construct one’s identity through contact with others. Destination places could serve as reference points that help tourists to (re) construct their personal identity (3). Exist different approaches to values based tourism. Conceptions of values based journeys could be described as pilgrimage, personal heritage tourism, holistic tourism, and valuistic journeys. However, in all these conceptions motivation for travelling is related with constructing or manifestation of personal or social identity, self-fulfilment of showing your values. These conceptions provide a framework for understanding values and identity impacts on motivation and behaviour of tourists. The term pilgrimage is the best known for religious travelling to the sacred places. However, today more and more authors (Morinis (11); Hall (2); Margry (8), etc.) emphasize new secular forms of pilgrimage that go far beyond traditional religious practices. According Morinis (11, p. ix), pilgrimage is a movement toward ideals known but not achieved at home. Pilgrimage becomes value-based journey mingling the sacrum and profanum spheres. Holistic tourism, according Smith (15), is directed towards inner harmony. These types of tourists seek personal enhancement or enlightenment, they enjoy natural experiences in harmony with nature. Their main value is physical, mental and spiritual well-being. Personal heritage tourists try 7 Paper proceedings of Tourism and Hospitality Management 2015(ISBN 978-955-4543-28-7) to find personal families past, knowing family history is most important value for such travellers (16). The conception of valuistic journeys has been developed by Liutikas (4, 5, 6, 7). According him, valuistic journeys express values and identity of an individual and serve as an indicator of tourist value orientations. Two major groups of valuistic journeys were defined: a traditional (religious) pilgrimage and a secular (unrelated to religion) pilgrimage. Secular pilgrimage carries a kind of religiosity that overtakes traditional religious meaning and is built on immanent but universal values. It can be divided into several types: sport fan journeys are related to supporting a team and/or an athlete during a competition outside their place of residence; cultural pilgrimages seek to express cultural values related to music, fine arts or other kinds of art; national identity journeys constitute travelling to a place or event of significance from the point of view of national history or statehood, seeking to pay tribute to political leaders or, if the place of residence is elsewhere, to visit one’s Motherland (5). Valuistic travellers can be often distinguished from other travellers by the fact that in most cultures they are inclined to be recognised as such because the journey like this