AffinityAudienceMeter New Dramas Shake Up Tuesdays at 10 p.m. ABC’s ‘Kevin,’ NBC’s ‘L&O: True Crime’ add diversity to genre THE 10 P.M. TIMESLOT SHOW NETWORK BRAND TRUE AFFINITY on Tuesday night looks very different than it did a year ago, and that’s not Grand Ole Opry 8.35 just because the shows themselves are mostly new. CMA Music Festival 8.35 New genres are also in the mix — ABC intro- duced Kevin (Probably) CBS Hallmark 8.35 Saves the World, a fantasy comedy-drama, and NBC bowed Law & Order True Crime: The Menendez Country Music Association 8.28 Murders, a dramatization of the trial of brothers Lyle and Erik Menendez Heinz Tomato Ketchup 8.15 for the 1989 murder of NCIS: New Orleans their parents under the Law & Order franchise. By looking at the active Xfinity TV 7.45 social engagement of fans of the timeslot’s shows — such as retweets, photo Cinemark 7.38 posts and online coments — across 60,000 brands and more than 400 mil- ABC Sony Pictures 7.24 lion social users world- wide, Affinity Answers data reveals how the Serta Mattresses 7.22 programs have aligned with specific brands: n NCIS: New Orleans’ Hallmark 7.21 affinities to the Grand Ole Kevin (Probably) Saves the World Opry and Country Music Association were also in its top 5 last fall. n Top affinities for Sony Pictures 6.86 newcomer Kevin (Prob- ably) Saves the World are still growing. Serta Mat- Chicago: The Musical 6.74 tresses, while often being in the show’s top 5 since before its premiere, has NBC Carmex 6.69 continually increased its score. Long John Silver’s 6.65 Dollar Tree 6.65 Law & Order: True Crime: The Menendez Brothers Skip Bolen/CBS ; ABC/Guy D’Alema; Justin Lubin/NBC Justin D’Alema; ; ABC/Guy Skip Bolen/CBS SOURCE: AffinityAnswers 00 BROADCASTING & CABLE NOVEMBER 6-13, 2017 BROADCASTINGCABLE.COM.