COURSE MATERIALS Economic Development in California Counties CI 314 IN ASSOCIATION WITH www.csacinstitute.org LEARN . GROW . ACHIEVE ABOUT THE CSAC INSTITUTE The California State Association of Counties (CSAC) is the voice of California’s 58 counties at the state and federal level. The Association’s long-term objective is to significantly improve the fiscal health of all California counties – from Alpine County with a little more than 1,200 people to Los Angeles County with more than 10 million – so they can adequately meet the demand for vital public programs and services. CSAC also places a strong emphasis on educating the public about the value and need for county programs and services. The CSAC Institute for Excellence in County Government is a professional, practical continuing education program for county officials. The experience is designed to expand the capacity and capability of county elected officials and senior executives to provide extraordinary services to their communities. The Institute is a program of CSAC and was established in 2008 with the first courses offered in early 2009. For more information please visit www.csacinstitute.org. Economic Development & Opportunities for Counties (Course #314) Presented by: The California Association for Local Economic Development in Partnership with our Members Agenda 10:00 AM – 10:30 AM Setting the Stage • Gurbax Sahota, President & CEO, CALED • Bill Chiat, Program Manager, CSAC Institute 10:30 AM – 12:00 PM Programs & Players: Leveraging Partnerships • Jay Salyer, Economic Development Manager, Kings County EDC • John Lambeth, President, Civitas • George Carter, Business Services Representative & Rapid Response, Workforce Development Board of Contra Costa County • Gurbax Sahota, President & CEO, CALED Moderator 12:00 PM – 12:30 PM Networking Lunch 12:30 PM – 2:00 PM Customizing Your Strategy & Group Activity • Jim Simon, Principal, Rosenow Spevacek Group, Inc. • Gurbax Sahota, President & CEO, CALED 2:00 PM – 2:15 PM Break 2:15 PM – 2:45 PM Implementing • Vicki Doll, Principal, Chabin Concepts • Greg O’Sullivan, Consultant, CALED 2:45 PM – 3:15 PM Measuring & Communicating Your Success • Vicki Doll, Principal, Chabin Concepts • Greg O’Sullivan, Consultant, CALED 3:15 PM – 3:00 PM Wrap Up & Q&A • Gurbax Sahota, President & CEO, CALED • Bill Chiat, Program Manager, CSAC Institute 1 2 WHAT IS YOUR ROLE IN RESOURCES ECONOMIC ECONOMIC TO HELP DEVELOPMENT? DEVELOPMENT YOU Elected Officials ECONOMIC ECONOMIC DEVELOPMENT As an elected official, the most important thing you can do to support economic development in your community MEANS DIFFERENT THINGS TO is show leadership by championing the cause. You have California Association for DIFFERENT PEOPLE. the power to influence business investment and business DEVELOPMENT location decisions through the policies you set and the Local Economic Development direction you give city and county staff. The California Association for Local Economic Development On a broad scale, anything a community does to foster (CALED) is the premier statewide professional economic and create a healthy economy can fall under the auspice Actions you can take: development organization dedicated to advancing its of economic development. Today’s economic development + Explain to the community why economic development members’ ability to achieve excellence in delivering economic professionals are trying harder than ever to define their field is important. development services to their communities and business in terms that are more concrete and salient to policymakers, clients. CALED’s membership consists of public and + Create and implement a strategy that meets the needs the public, and other professionals. private organizations and individuals involved in economic of your community so you can help to create the development: the business of creating and retaining jobs. desired future. AN There are probably as many definitions for economic development as there are people who practice it. Below + Adopt a “Jobs and Economic Development First CALED supports its members through information, technical is CALED’s definition as published in the Economic Resolution” showing employers that you value them. assistance, training, education, and research. Begun in 1980, CALED has grown to over 800 members, representing cities, Development Handbook: Have a long-term mindset, with a short-term INVESTMENT + counties, state and federal agencies, economic development action plan that allows for measurable, reasonable “From a public perspective, local economic corporations, and the private sector. CALED, through its achievements. development involves the allocation of limited own programs and management of the California Academy + Commit to long-term investment. As communities for Economic Development, provides professional training IN OUR resources - land, labor, capital and entrepreneurship in a way that has a positive effect on the level of grow and the need for services and staff increases, to economic developers. Supportive research includes data you need to continue to invest in economic business activity, employment, income distribution development and analysis, modeling, and policy analysis. development to generate revenue to meet those Specific projects focus on sustainable development, regional patterns, and fiscal solvency.” needs. FUTURE competition, financing, and technological support for economic It is a process of deliberate intervention in the normal + Place a high priority on customer service. development. economic growth cycle to speed up the process and + Invest in infrastructure to create more shovel-ready By emphasizing innovation as well as tested methods, we optimize impact. Economic development is a concerted sites for business development. strive to educate economic developers and communities on the effort in cities and counties to influence the direction of best ways to grow healthy, vibrant communities. private sector investment toward opportunities that can lead to sustained economic growth. Types of “sustained” growth developers are typically looking for include businesses and www.caled.org and www.edacademy.org industries that provide living wages for the workforce as well as profitable entrepreneurial opportunities that provide tax revenues in industries with projected future growth. California Small Business Simply defined, economic development is the creation of wealth in which community benefits are created. Development Centers www.CaliforniaSBDC.org www.facebook.com/CaliforniaSBDC 3 5 TIPS RESOURCES of ACTIONS & To Jump Start Your Economic Development Program ECONOMIC DEVELOPMENT BENEFITS HAVE A VISION FOR THESE ARE SOME COMMON TOOLS & RESOURCES 1 TO HELP BUSINESSES THRIVE AcTIONS YOUR COMMUNITY Business Retention & Expansion Business Attraction Realistically understand what you have to offer a BANKS business and look for your competitive advantages Business Creation – unique characteristics that make your community EDUCATION attractive for businesses. COMMUNITY BENEFITS 2 PREPAREDNESS + Maintain and increase the tax base THRIVING WORKFORCE + Revenues increase faster than the cost of municipal Know your assets. Inventory and assess your community CHAMBERS INVESTMENT services services, programs, and processes. This includes OF COMMERCE BOARDS + A labor force with marketable employment skills knowing your resource agencies, arts organizations, school districts, publicly-owned real estate, buildings, + Economic vitality for commercial and industrial infrastructure, research facilities, etc. BUSINESS areas + Economic environment that supports creation of new 3 CONSENSUS businesses and expansion of existing businesses Identify key stakeholders and champions to build PRIVATE + Create and retain jobs, increase per capita income consensus and awareness of the community’s economic CONSULTANTS and improve community image development vision and goals. $ VENTURE + Reduce physical and economic blight UTILITIES CAPITALISTS + Provide more community services like police, fire, 4 STRATEGIC AcTION libraries, parks, etc. Create a strategy and specific action plan with + Appreciate and retain businesses and diversify the measurable objectives, timelines and authority/ economic base responsibility assignments. RESOURCES INCLUDE: + Be self-sufficient + Workforce Investment Boards + Universities – Public and Private HEALTHY BUSINESS + Banks + Incubators + Maximize value of property through highest and best use and raise the overall standard of living of 5 + Utilities + Venture Capitalists and Angel Investors CLIMATE residents + Education + Federal Agencies Work on ways to show businesses you care about + Private Business Consultants + Research Labs – Federal and Private + Consume locally produced products in the local their success through good customer service, permit + Small Business Development Centers + Brokers market, keeping money in the community streamlining and a business-friendly attitude. + Community Colleges + Accountants + Chambers of Commerce 4 Economic Development Opportunities for Counties SPECIAL DISTRICT FINANCING CIVITAS Partnerships. Progress. Prosperity. Sacramento ● Los Angeles ● San Francisco Special District Financing for Economic Development CSAC & CALED Economic Development Workshop Sacramento, California May 9, 2013 Overview BIDs & PBIDs TIDs New and future district types BIDs & PBIDS Classic Improvement Districts 5 www.csacinstitute.org Economic Development Opportunities for Counties SPECIAL DISTRICT FINANCING Common Issues for